Cookies and Privacy

The University uses cookies on this website to provide the best experience possible including delivering personalised content on this website, other websites and social media. By continuing to use the site you agree to this, or your can go to our cookie policy to learn more and manage your settings.

International Sport Management - MSc *

  • Level: Postgraduate Taught
  • Starting: September 2020
  • Study mode: Full Time
  • Location: City Centre
Sign up for updates

Our MSc International Sport Management course will provide the academic expertise and contacts to help you develop an exciting professional future in the growing international sports management industry. 

KPMG states that the entire global sports market – including infrastructure, events, training and sports goods – is estimated to be worth between $600-700 billion a year and the industry growth outpaces most countries yearly GDP. Supporting over 450,000 jobs, the last five years has seen the sport become a £20bn industry in the UK. According to Deloitte, sport business related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.

Combining theory and practical application, this course will draw heavily from executive global sport leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics.

All modules balance a range of relevant theory and concepts with practical application and throughout the course you will reflect and apply this content into real life scenarios – enabling you to enhance and critique your learning. In short, this is a course designed to be the catalyst for you to forge a hugely successful career in the international sports industry. 

Sign up for updates

This course is brand new and we're just working on getting all the final details together. We'll be publishing detailed information about our new courses on the website over the next few weeks, as well as fees and how to apply. Sign up below and we'll send you an email as soon as more information is available.

Sign up for updates

Why Choose Us?

  • The course provides and immerses students in the true global nature of the industry through course content, assessments and visiting out in the field (practice).
  • Students will gain a professional outlook and real world experience by interacting with a multitude of sporting professionals and global sport organisations
  • Birmingham will be hosting the 2022 Commonwealth Games and students will be ideally placed to take advantage of all the opportunities this will bring in the lead up to and during the event
  • Students will study in our state-of-the-art City Centre Campus in the UK’s second city
  • Birmingham City University has just launched the UK's first Centre for Brexit Studies, and the recent researching all aspects of the UK's vote to leave the EU, including the impact it has on the sports industry
  • Students will be able to benefit from our Graduate+ initiative. This three-year award course enables students to gain award levels for all the extra-curricular activities students undertake so that they can stand out from the crowd on graduation
This course is not open to International students

Subject to approval

The content of this course has been refreshed and updated to make sure you graduate with the skills employers need in an ever-changing job market.

Our quality control experts are currently reviewing the content and we anticipate receiving formal approval shortly.

Find out more...

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Russell Cowley Staff Profile 100x150

Dr Russell Cowley

Senior Lecturer, Programme Director for Global Sports Management

Dr Russell Cowley retired from a professional ice hockey career (2017) that spanned over 17 years, winning a world championship gold medal in April 2017, also his final game at the elite level.

Full Profile