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Accessories for Pashley

Pashley Cycles

Students on the MA Product Design course at the School of Fashion, Textiles and 3D Design were asked by Adrian Williams, Managing Director Pashley Cycles,  to work on new accessories concepts for the Pashley Guv’nor.

Course Director, Graham Powell, split the students into six groups with each asked to consider specific products – either a water bottle, reflector, repair kit, mudguard, bell or a pump. To ensure that students fully understood their chosen category they were asked to research them from an historical perspective and analyse them through observational drawing. 

Each student proposed four simple and affordable adaptations of an existing product, based upon aesthetics, interactions, cost and an alternative or new technology – with the intention that the new pieces might suit the Guv’nor better.

All the concept designs were brought together into an exhibition. The project formed part of the Product Evolution module, looking at the rise of retro within product design.

The Client

Pashley CyclesPashley Cycles is England's longest established bicycle manufacturer, having been founded in 1926 in Stratford-upon-Avon.  It is a private family-owned business, dedicated to British design and production, with its focus on producing hand-built, unique specialist bicycles, tricycles and work bikes.

One of Pashley's most notable design classics, the Guv'nor, a retro 1930's pathway racing cycle, is favoured by many as 'the bike of choice' for the classic Tweed Run - an annual cycle through London and a chance for the lovers of bicycles and style to indulge both their passions at once!

I have really valued meeting the design students and having access to their fresh ideas and perspectives into our business.  It’s perhaps clear, having given one of the former students a design job in the business, just how highly I rate the calibre of their work.  Jon is now involved in all aspects of design in our business playing a really valuable role.
Adrian Williams, Managing Director


Adrian Williams, Managing Director, Pashley, said he was "blown away" by the quality of the 22 student concepts shown to him.
Having viewed all the entries, Adrian was so impressed by the calibre, brand authenticity and attention to detail demonstrated in the students' work, and was so keen to work with one of Graham’s students he offered Jon Cumberpatch, who had completed the MA Product Design the previous year, a design contract with Pashley Cycles. 


  • Access to new design talent
  • Access to new product design concepts and proto-types