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Sony

Client:
Sony Computer Entertainment Europe SCEE

Gamer Camp is a partnership between higher education and the games industry to provide a route to employment for motivated, talented graduates to prepare them for either employment into the games industry or to start up their own business.

The Gamer Camp approach has been made possible thanks to significant input from Sony. In response to criticism from the games industry, Birmingham City University has developed meaningful relationships with industry partners, including Sony Computer Entertainment.

Although the games industry is fiercely competitive, games development companies like Sony have a requirement to recruit talented and able graduates. Gamer Camp has helped such companies find adequately skilled graduates to employ with confidence.

The Client

Sony Computer Entertainment Europe is the European division of Sony Computer Entertainment and includes the following internally owned studios:

  • SCE London Studio
  • Team Soho
  • SCE Cambridge Studio
  • SCE Studio Liverpool
  • Evolution Studios
  • Bigbig Studios
  • Guerrilla Games
  • Media Molecule

We are delighted to be awarding two PlayStation Scholarships to the best talent in the country to join the Gamer Camp: Pro course! By supporting individuals with creative talent, drive and strong work ethics, we believe we create the right access to game development skills and team experiences they’ll need to step confidently into a competitive industry.

Maria Stukoff, Academic Partnership Manager at SCEE

Results

SCEE has provided a free loan of PSP development kits and PS3 development kits for use on the Gamer Camp course. By using actual industry standard technology students on Gamer Camp programmes have the technical skills they’ll need to prove their ability in games development or art production.

SCEE is also supporting Gamer Camp by offering PlayStation Scholarships for Gamer Camp: Pro’s two most exceptional applicants in 2011. The successful students will have their course fees, normally £8,000 (for EU applicants), paid in their entirety by SCEE's specially created scholarship scheme.

SCEE is also taking an active interest in the development teams created during Gamer Camp with a view to working with teams or individuals once they have completed their Gamer Camp projects.

The relationship with Sony is active not just at postgraduate and beyond, but also at earlier stages in the talent development pipeline, and SCEE input and industry endorsement helps to get future generations interested in games. More crucially it helps individuals understand the demands of the industry and how they could work within a games environment.

Benefits

  • Reduced costs of recruitment
  • Ability to work with students and a university to ensure students are ready to drop into development teams
  • More productive graduates
  • Positive corporate social responsibility