Course Outline
With its practice-based learning approach, this course blends key business principles with creative, entrepreneurial vision. You will not only learn to impress employers, but also assess whether you have what it takes to build a business and become an employer yourself.
The course offers a comprehensive introduction to the key disciplines of business, including finance, human resources and marketing, and final year options allow you to develop your study of the areas most relevant to you and your career aims.
At all times, the course stresses the application of business theory to the working world, providing contemporary insight and offering examples from the industry to the boardroom. You will be actively encouraged to consider a work placement and exchange programme with a partner University.
Please note - this course can only be studied as a four-year sandwich degree programme.
| First Year |
| Autumn |
Spring |
Credits |
| Business Economics |
15 |
| Accounting and Finance |
30 |
| Managing People and Organisations |
15 |
| Marketing and Business Operations |
30 |
| Personal Development |
Business Problem Analysis |
15 each |
| Second Year |
| Autumn |
Spring |
Credits |
| Contemporary Business |
Business Logistics |
15 each |
| Professional Development |
International Business |
15 each |
| HRM Resourcing and Development |
30 |
| Marketing |
30 |
| Optional Placement Year |
| Final Year |
| Autumn |
Spring |
Credits |
| In the final year you undertake 60 credits per term made up from core and optional modules. Those not marked core are your options. |
| Creative Industries Marketing |
Business Operations and Systems |
15 each |
| Entrepreneurship and Small Business Development |
Customer Relationship Management |
15 each |
| Global Marketing |
Digital Marketing |
15 each |
| Leadership Change in HRM |
Event Management |
15 each |
| Managing and Leading Strategic Change |
Globalisation |
15 each |
| Selling and Sales Management |
International HRM |
15 each |
| Web Marketing |
Making Sense of Organisations |
15 each |
|
Services Marketing |
15 |
| International Business Strategy (core) |
30 |
| Placement Project (core if you take a placement year) |
30 |
| Dissertation (not available if you take a Placement Project) |
30 |
You will benefit from spending a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.
It is an excellent opportunity for you and your placement company. Your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice, whilst your placement company can gain from your fresh ideas and enthusiasm.
Please note that the placement sandwich year is compulsory for all students on this course.
You’ll be asked to demonstrate a thorough grasp and application of key business skills. You’ll encounter a balanced range of assessment methods, including course work, the preparation of a portfolio, and examinations.
Your Career
Career Prospects
The course has an established reputation with industry for producing graduates able to meet the challenges of a changing workplace.
Further Study Options
As a graduate of this course, you can progress to postgraduate study on our MA, MSc and MBA programmes. Alternatively, you could complete professional examinations in accountancy, human resources or marketing.
Entry Requirements & Applications
Entry Requirements
- A minimum of five GCSE's at grade C including Mathematics and English Language or equivalent qualification.
- A minimum tariff score of 280 points made up of a minimum of two passes A2 Level, two 6 unit or one 12 unit AVCE. Remaining points can be made up from AS qualifications.
- Applications are welcome from those with international qualifications (equivalent to those above including nationally accredited Foundation courses). You must also have an English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550).
- Our admissions tutor will be pleased to discuss individual circumstances with prospective students.
Application Details
The code for this course is N100.
Please note this course is only offered as a four-year sandwich degree programme.
Search for this course on UCAS
Enquiries
Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.
Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.
Fees Notes
If you already have an equivalent level qualification, you may be charged a higher fee for your course. For further information visit the fees area of the Student Info section.