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Colette Jeffrey

Senior Lecturer BA Visual Communication

School of Visual Communication
Email:
colette.jeffrey@bcu.ac.uk

Colette is a full-time lecturer in Graphic Communication and a part-time PhD researcher. Before joining Birmingham City University in 2009, she worked for 15 years as a wayfinding consultant, inclusive design director and information designer. She researched and co-wrote the NHS official guidance on wayfinding in hospitals, published in 1999 and has had research papers and articles published on wayfinding in hospitals and other complex environments.

As project director and inclusive design director at Applied, a specialist wayfinding and information design consultancy based in London, she carried out user-focused research and developed map and sign solutions for legible city projects in Brighton and Leeds. As wayfinding design director at The Brand Union and Information Design Unit she designed wayfinding systems for over 50 sites, including 20 NHS hospitals, the Natural History Museum London, Tower Bridge, Wembley Arena, Heathrow Airport and shopping centres in Dublin and Dubai.

Colette has recently begun a PhD study exploring how people get disorientated inside buildings and what they do when they are spatially disorientated. She will compare her observational findings with data collected from professionals who design complex environments and develop wayfinding strategies to identify correlation or disparity.

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