Fashion Promotion - MA

Attendance:
Full Time, Part Time
Starting:
September 2016, September 2017
Campus:
Fees:
£6,500 for UK/EU Full Time 2016 entry (view all fees)

Our postgraduate fashion promotion course is highly vocational and an ideal choice if you want to work in fashion communication and the promotion of fashion companies, goods, events and brands.

New for 2017/18

Fashion Promotion

If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.

Sign up for course updatesMore about our new curriculum

What's covered in the course?

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

Why Choose Us?

  • Network and collaborate with other fashion students, our wider postgraduate community and beyond
  • Develop your career goals in fashion, branding and promotion with opportunities for internships
  • Grow ideas and projects relating to your home town or country, comparing the European fashion sector with the rest of the world
  • Work on live projects with business and industry.

Similar Courses

Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be on Wednesday 23 November. Registration will open shortly.

In the meantime, register your details and we'll contact you when more information is available.

Sign up for Open Day info

This course is open to International students

School of Fashion and Textiles

Discover the School of Fashion and Textiles

Visit our School site for more student work and extra information.

Visit the School website

Where our students go

Our students have gone on to work with companies such as:

  • British Fort
  • Vera Moda

And in jobs such as:

  • Marketing
  • Store Manager

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

UK students
Essential

Either a good Hons Degree in a relevant subject or equivalent qualifications and experience.

Please note that you do not need a creative portfolio to apply for this MA.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £6,500
PT 2 years £3,250 per year
Sep 2017 FT 1 year TBC
PT 2 years TBC

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £12,000
Sep 2017 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is available part-time

If you're unable to use the online form for any reason, you can complete our pdf application form instead.

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

Stage 1: Postgraduate Certificate

Each postgraduate stage takes 15 weeks full-time or 30 weeks part-time. During all stages the majority of your study-time and effort is devoted to practical and creative studies.

During the Postgraduate Certificate (PgCert) stage, emphasis is on your ability to conceive and initiate promotional projects, then develop creative strategies for their realisation. You initially write a Personal Programme of Study (PPS) which outlines your study plans and can be interdisciplinary in nature. You then maintain a diary and give a seminar.

At the end of each stage you’ll present and explain your practical work. Written reports are required to conform to academic conventions – other documentation can be more creative in format. It is necessary to pass each postgraduate stage before progressing to the next.

Modules include:
Portfolio: Concepts and Treatments
45 credits
Lecture and Seminar Programme
15 credits

Stage 2: Postgraduate Diploma

The Postgraduate Diploma (PgDip) stage focuses on developing your ability to manage short promotional projects from conception to realisation. You also write a strategic plan relating to your remaining studies, personal development and career ambitions.

You are introduced to a range of research techniques and resources. You can undertake work placement or experience at this time, or external activities related to your PPS.

Modules include:
Research Strategy
15 credits
Portfolio: Short Project, Portfolio
45 credits

Stage 3: Masters

For your Master’s you will undertake a single major promotion project, that reflects your PPS, showcases your abilities and ideas and is executed and managed in a professional manner.

You also write a reflective report that encourages you to develop a critical and contextual framework within which to understand your practice. Finally you present an exhibition (or equivalent) that reflects your studies and career goals. Your programme will include a mixture of practical projects and written work.

Modules include:

You will take one of the following options:

Major Project
60 credits
Dissertation
60 credits

Our postgraduate fashion promotion course will equip you with the latest knowledge, skills and resources to help you investigate areas of personal and work-based interest.

You’ll develop your studies around your personal career ambitions and enjoy visits to leading fashion events. You can additionally arrange interviews with industry professionals working in fashion promotion in the UK or globally.

As a graduate you’ll be able to apply your knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts. 

The course focuses on your ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. You can adopt either an entrepreneurial, academic or creative approach to your studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course you are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

Assessment methods

Your programme will include a mixture of practical projects and written work. You will develop a portfolio of work that showcases your abilities and ideas and is executed and managed in a professional manner. At each stage you will also write reflective reports that encourage you to develop a critical and contextual framework within which to understand your practice and future career choices. You are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

Further studies

Our graduates can go on to study for a PhD in related subjects. 

Trips and visits

We visit exhibitions in London, travel to trade fairs and you will also have the opportunity to arrange your own trips to fashion, retail and cultural events and locations in Europe.

Enhancing employability skills

You’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the sector.

Placements

Live collaborations, internships and work experience can form part of your projects and studies, and you’ll benefit from the networking opportunities this provides.

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Careers

In addition to our expert staff, you will meet a wide range of visitors from industry who will offer insight into current business practices and issues.

Your research and experience of presenting your work in a professional manner makes you highly aware of current trends, cultural matters and industry practice.

You’ll also learn about working in teams and benefit from collaborating across our extensive postgraduate fashion community.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Our international students

Our course welcomes students from across the world. We have an excellent reputation globally, as well as over 20 years’ experience teaching international students.

Many of our fashion promotion students choose to develop projects directly linked to their home countries and conduct field research around the world.

We are proud of our extensive international graduate community, which has a particular focus in Asia.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our fashion promotion course is most popular with international students from:  

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.

Home to the Birmingham School of Architecture and Design, School of Fashion and Textiles, and School of Visual Communication, the five-floor site is packed with fashion design workshops, studios and social 'collision spaces.'

The campus also provides extensive workshop space, and the very latest in industry-standard equipment reflecting the broad range of study opportunities on offer.

You will have access to Vicon 3D, an external tracking motion capture facility, and Gypsy, an exoskeleton-based motion capture system to extend the many possibilities for production of 3D animation and films.

There's also a comprehensive range of tools and machinery in the wood and metal workshops.

You can use the latest in high-tech digital print, plus a range of other facilities including:

  • Editing and animation suites with unique equipment
  • Digital Visualisation Hub
  • Traditional print
  • Photographic studio and darkroom
  • High power laser cutters and rapid prototyping systems
  • Theatre
  • Fashion workshops
  • Computerised looms and printers
  • Art shop
  • Library
  • Café

We are committed to showcasing the best student concepts and collections in exhibitions and on catwalks that include London Fashion Week, London Free Range, New Designers and Birmingham Made Me.

Professor Colin Gale

Director of Postgraduate Programmes in Fashion and Textiles

Professor Colin Gale is currently Director of Postgraduate Programmes in Fashion and Textiles. From an initial career start in Fine Art he has traversed virtually all of the art, design and media disciplines. He has research interests in high technology, business, cultural studies and has specialist expertise relating to design and craft in East and South East Asia.

Colin has lectured, published and exhibited internationally. He has undertaken a wide range of duties in academia including Course Directorships, managing Academic Schools and Departments and External Examinerships. He also continues to maintain his art practice and specialises in painting and computer art.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295