Operatic soprano Beibei Wang, from Shenzhen in China, graduated from Birmingham Conservatoire, part of Birmingham City University, with an MA in Music in 2012.
Since then, Beibei has set up her own organisation called East-West Arts Initiative, which aims to introduce classical musicians to wider audiences through artist management, promotions and touring opera productions.
As the name suggests, her Initiative also provides a conduit for artists who are wishing to develop their career more widely abroad, especially between China and the UK – echoing Beibei’s own heritage and where she is now based.
As part of East-West Arts Initiative, Beibei is actively discovering new markets for singers, by introducing western singers into China and ensuring Chinese performers are receiving exposure in the UK.
To date, East-West Arts Initiative has led and participated in a range of activities within The O2 – the world’s busiest music area – Trafalgar Square and Cadogan Hall.