PME : Music Industries - MA


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Music Industries - MA

Summary
  • Campus
  • City North
  • Duration
  • Full-time (Sept start): 12 months
    Full-time (Feb start): 15 months
    Part-time (Sept start): 24 months
    Part-time (Feb start): 27 months
  • Fees
  • 2012/2013: £6,500
    2012/2013 (Part-time): £3,250 per year
    2012/2013 (International): £10,300 per year

Overview

Register now to attend our Postgraduate Open Evening on Thursday 10 May 2012

Please note: Courses starting in February include a break from August until the start of autumn term (late September).

The music industry is undergoing significant change. New ways of distributing and consuming music have challenged the standard models of this global business and transformed its place in our lives. This masters course will provide you with an in-depth understanding of music as a commercial and a cultural activity and the skills to respond effectively to these changes. The annual global revenue of the industry, estimated to be around US$130 billion, means music is a significant employer which provides real opportunities for people with enterprising ideas.

The Birmingham School of Media music industry staff offer a breadth and depth of experience that will be essential to your study of music in a global digital world. The team is led by Andrew Dubber, Reader in Music Industry Innovation, and internationally renowned for his insightful analyses of this sector.  You will also work with Tim Wall, Professor of Radio and Popular Music Studies, and Paul Long, Reader in Media and Cultural History, whose studies of music culture are key to university courses across the world, and with Annette Naudin, our highly regarded expert on media and creative enterprise.  Many of the course activities involve other members of the school’s Interactive Cultures research team, and you will work on case studies drawn from our research and industry projects.

On this course you will master the theoretical work on music culture and the music business, applying these theories to real-world contemporary problems, and challenging accepted wisdom. You will work in a very practical way, operating in groups, trying out ideas, and putting your new knowledge and skill into practice straightaway. Your entrepreneurial skills will be developed, and you will make strong professional contacts and build relationships within the music businesses. This really is the course for you if you aspire to lead at the forefront of innovation in music industry enterprise and scholarship.

Course Outline

Course Structure

You will start your studies in this masters degree in Music Industries with some solid foundations in the theoretical work on the cultural importance of music in people’s lives and on the way that the music business has been organised, and in the key skills of the entrepreneur.  There will certainly be lots of key material to read; after all this is a rich area for academic and industry scholarship and research.  At the same time, you will work through case studies drawn from work conducted by members of our Interactive Cultures research team, as well as other key industry challenges. Most importantly, we want you to start to develop your own music business ideas and put them into practice.

You will meet with your tutors in small classes and in individual tutorials, and you will work in small groups with other students on practical tasks.  We invite a wide range of relevant speakers from industry, and we want you to get involved in the interesting research undertaken by members of the Interactive Cultures team, who are part of the school’s Birmingham Centre for Media and Cultural Research. There is a vibrant regional music industry in Birmingham, and of course we are very close to London, one of the major bases of the international music business.  We keep in close contact with our music industry graduates, and there will be opportunities to work with them and other companies from across the world on real projects.

Later in the course you will establish your own music enterprises, or develop your skills as a popular music academic.  We encourage you to experiment, to try out innovative ideas, and to produce truly original work.  Although we often draw upon insights from the past, we are always looking to the future, and we want you to develop projects or dissertations which really make a difference.

As part of the process in developing you academic skills, students are encouraged to participate in the MA Music Industries blog site where the group share their ongoing research and invite discussion and debate of the key areas of study.

You can find out more details about the course modules below.

Modules

Popular Music as Culture (30 credits)

Enterprise (30 credits)

This theory module explores the debates within the music and media industries that inform our understanding of music as a cultural practice. We play particular attention to conflicts between the idea of music as culture and music as commerce.

You will produce some original research on popular music culture and its social role.

This production module explores entrepreneurial techniques, processes and practices. You will be putting ideas into practice, develop a strong sense of your professional development needs, be involved in creating networks (in and outside the university) and refine an action orientated approach.

By focusing on a spirit of entrepreneurship we will encourage you to take ownership of your own personal professional development. You will identify industry challenges appropriate to your award, and turn them into opportunities for you to enhance your independence, confidence, networking capacity and strategic thinking. This will encourage you to become a self-reflexive creative worker.

Popular Music as Commerce (30 credits)

Production Lab or Research Methods (30 credits)

This theory into practice module explores the changing nature of the music industries and the implications of those changes for the commercial activities that are built around musical expression, performance, composition, distribution and promotion.

You will investigate practical ideas for music enterprises based upon an understanding of how music creates economic value and the commercial opportunities in developing technology.


These modules prepare you for MA by Practice or MA by Dissertation, depending upon the focus of your studies.

Both draw upon other taught modules which either mapped out the current state of academic knowledge in the field, or established professional conventions and explored current industry challenges.

You will be provided with the opportunity to apply, experiment and innovate in a range of production skills and intellectual ideas appropriate to your award, supported by a systematic exploration of methods for research or production development.


MA by Practice or MA by Dissertation (60 credits)

Depending upon the focus of your studies you will complete your award with either an original contribution to scholarship in the MA by Dissertation or originate, execute and deliver an individual and extended practice-based professional project at the forefront of your field.

You will develop and consolidate your mastery of key skills, knowledge of and engagement with current opportunities in the field of production or academic enquiry. These modules encourage and test skills of initiative and independent practice and are conducted largely outside of the classroom with support from a tutor.

Staff

Photo of Music Industries Staff

Music Industries Staff

A broad and challenging course like MA Music Industries needs a team of expert staff to design and deliver suitable material.  The MA Music Industries team work closely together on the course, and in their research and industry projects.  They are internationally recognised for their work on online music and new music strategies.  Most of the teaching staff also work together as part of the Interactive Cultures research team, which specialises in studying and applying the way that digital music is used in popular culture.

Andrew Dubber is Reader in Music Industry Innovation at Birmingham City University, and internationally renowned for his insightful analyses of this sector.  You can read his full list of industry and academic presentations along with his publication record here.  You will see he has been a leader in developing new strategies for the music industry, being central to our Online Music Enterprise research project, a key member of the New Strategies for Radio and Music Organisations knowledge transfer fellowship team, and that he has spoken throughout the world at industry and academic events.

Tim Wall, Professor of Radio and Popular Music Studies, is Director of the Birmingham Centre for Media and Cultural Research.  His book Studying Popular Music Culture is used in universities across the world, and he has written about and demonstrated new strategies for music industries, as well as completing research on a whole range of music culture and music media issues.  He was recently an AHRC KT Fellow, and director of a specialist music broadcasting project with the BBC.  He is also editor of the Radio Journal. You can read about his specific music and music media publications here.

Paul Long is Reader in Media and Cultural History at Birmingham City University.  He has published a range of work on popular music, and he is especially interested in music history and music media.  You can see a full list of his publications here.  Together with Tim Wall he wrote one of the leading text books in university media courses, and he is an expert on music heritage and digital archives.  He was a leading member of the university’s KT Fellowship, and has been part of the recent work in Interactive Cultures on digital and online approaches to live music.

Annette Naudin leads the MA in Media and Creative Enterprise. She is a highly regarded expert on enterprise, and she works closely with other staff in the Birmingham Centre for Media and Cultural Research. Her work on small business entrepreneurs in the creative industries is an essential part of our approach to studying and working in the music industry.  You can find out more about her work here.

After your studies

Further Studies

For anyone interested in taking their research interests forward into an MPhil or PhD speak to the course director about your particular area of expertise.

Employment Opportunities

This course is suitable for those wishing to extend their skills in the music industries, either in a major company or the independent sector, or alternatively within a community environment. The emphasis on using new media and developing new music industry strategies means that graduates will be well-placed to take up key posts in innovation, or establish their own music businesses.

Entry Requirements & Applications

Entry Requirements

Candidates need to have a 2:1 Bachelor’s degree or higher in a relevant subject area and normally evidence of work in, or a familiarity with, the radio or audio production.

We welcome non-traditional applications, particularly from applicants with substantial professional or production experience. Prior experiential learning is an acceptable route to the course.

Application Details

Please apply direct to faculty:

Online Application Form

Telephone: +44 (0)121 331 6618
Email: media.admissions@bcu.ac.uk

Enquiries

Prospective students from the UK or EU may enquire online by using the Course Enquiry Form or call +44 (0)121 331 5595.

Prospective students from non-EU countries may enquire via the International Enquiry Form or call +44 (0)121 331 6714.

Further Information

Birmingham School of Media
Birmingham City University
City North Campus
Perry Barr
Birmingham
B42 2SU

Telephone: +44 (0)121 331 6618
Fax: +44 (0)121 331 6501

Email: media.admissions@bcu.ac.uk

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