Annette Naudin

Course Director in MA Media & Creative Enterprise

Birmingham School of Media
+44 (0)121 331 5699

Annette Naudin is Senior Lecturer in Media and Cultural entrepreneurship and is an Enterprise Education Fellow of the National Centre for Graduate Entrepreneurship.

She has a leading role exploring enterprise education for the media and creative industries for various EU-funded projects at Birmingham City University. She has run creative enterprise conferences and also published and presented on the subject. Annette Naudin writes about creative enterprise on her blog, which is aimed at students and educators.

Annette developed her entrepreneurial experience by setting up and running her own successful textile business supplying outlets such as Liberty, Harrods and exporting to Japan, USA and Europe. Developing expertise in the creative industries and enterprise, she then worked as a consultant with clients including local authorities, Arts Council England and various creative industries organisations.

Annette is also a trustee of the arts organisation Pigeon Projects and of a local community development trust, Moseley Community Development Trust. She is interested in social enterprise and s a mentor for UnLtd, a foundation supporting social entrepreneurs in the UK.

Social Media/Websites

Annette Naudin's blog

Areas of Expertise
  • Creative Enterprise
  • Entrepreneurship Education
  • Business Support

Annette Naudin is undertaking a PhD (part-time) at the Centre for Cultural Policy Studies at the University of Warwick, exploring cultural entrepreneurship.

Her research explores strategies for self-identification, to explore personal agency within the contested field of cultural entrepreneurship. Early findings demonstrate that while self-exploitation and the challenges associated with enterprise are apparent, there is evidence of individuals negotiating and disputing notions of the entrepreneur. Through empirical research, she is interested in demonstrating the complexities of entrepreneurship through the lived experience of Birmingham-based cultural workers.

Annette Naudin's research interests include curriculum development in entrepreneurship, in the cultural and creative industries. She has already initiated several conferences on the subject bringing together leaders in this emerging field of research.


Naudin, Annette (2013) Media enterprise in higher education: A laboratory for learning. In: Cultural Work and Higher Education. Palgrave Macmillan UK, pp. 110-130. ISBN 978-1-137-01393-4

'Enterprise Curriculum for Creative Industries Students', Carey, C and Naudin, A, Education and Training, 47, 518-531, 2006.


'Collaborative Learning with Creative Entrepreneurs in the EU - a case study approach' [with S Harding] ISBE2012, 2012.

'An Exploration of Personal Agency in Cultural Entrepreneurs', ICCPR2012, 2012.

'An exploration of contextualised enterprise curriculum for media and creative industry student', MECCSA, 2011.

'Contextualized Enterprise Education for creative and media students', IEEC2010, 2010

'Entrepreneurship Education for Creative, Cultural and Media Industries', AJE conference, 2010.

'But who created the creative policy makers? Authorising and articulating creativity in Birmingham', [with P Long and D Harte] Creative Regions conference, 2009.

'What are the key attributes of a cultural entrepreneur?' Focusing on independent creative entrepreneurs in the West Midlands, Creative Regions conference, 2008.