Our Psychology with Marketing degree provides you with an accredited psychology degree qualification, while incorporating the core aspects of marketing theory, practice and strategy.
Taught by staff with nationally-recognised qualifications, you will gain a unique blend of knowledge from two complementary fields, sharpening your skills in problem solving and communication. Furthermore, you will be able to tailor your course content to your personal development and employability goals.
You will develop key transferrable skills, through curriculum-based and practical activities, while the opportunity to gain work experience will increase your prospects upon graduating.
We ensure you gain a thorough knowledge in both disciplines, in order to apply this to wider employment opportunities.
The contemporary focus of the course, as well as the emphasis on applying your skills to real-life scenarios, ensures you are ready for a range of employment opportunities.
Our next Open Day for this course will take place on Saturday 24 March 2018. Come and see how our campus has transformed after our £260 million investment in facilities.
To welcome all new home and EU undergraduate degree students starting in 2017 or 2018, we're giving at least £150 worth of credit to spend in a host of ways, on books and a range of learning materials. Even better, it doesn’t have to be repaid.
Visit our School site for more student work and extra information.
*National Student Survey 2017
We accept a range of qualifications, the most popular of which are detailed below.
|A Level||BBC or 112 UCAS points from a minimum of 2 subjects|
|BTEC||D*D* or combined with other level 3 qualifications to achieve a minimum total of 112 UCAS points|
|GCSE||GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.|
|England, Wales and Northern Ireland|
|City and Guilds Level 2||N/A||Certificates in Adult Numeracy/Adult Literacy. Must have been achieved at the point of enrolment.|
|Functional Skills/ Essential Skills level 2||Pass||English Language and Maths. Considered in lieu of GCSE English language at grade 4+. Must have been achieved at the point of enrolment.|
|Irish Leaving Certificate (Ordinary Level)||BBBCC||Must include English language and Maths. Required at the point of enrolment.|
Please select a qualification from the drop-down list to view our entry requirements:
If you have a qualification that is not listed, please contact the Course Enquiries Team
|English language requirements 2017/18|
|IELTS||6.0 overall with 5.5 minimum in all bands|
|Other accepted qualifications||Visit our English language page|
From A/AS Level with a minimum of 2 A Levels
|BSc (Hons)||Sep 2018||FT||3 Years||£9,250 per year||Apply via UCAS|
|BSc (Hons)||Sep 2018||SW||4 Years||£9,250 per year||Apply via UCAS|
|BSc (Hons)||Sep 2018||PT||5 Years||See below|
|BSc (Hons)||Sep 2018||FT||3 Years||£12,000 per year|
|BSc (Hons)||Sep 2018||SW||4 Years||£12,000 per year (excluding sandwich year)|
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college. You can apply until 30 June.
There are three ways to apply:
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Introduction to Psychology
This module explores the origins, developments and refinements in the study of modern-day psychology, dating back to early philosophy. The module will ensure students will see how modern-day psychology has evolved, by viewing the scientific, cultural and social movements, and influences, that were happening alongside the development of this new discipline.
Psychology and Research Skills
The module will also explore many of the methods involved in planning and executing research within psychology, such as identifying an appropriate research question, reviewing existing literature, research planning, data collection methods and ethical considerations. The module will also introduce different types of psychological research.
Introduction to Research Methods and Statistics
The module provides a conceptual understanding reporting research, the core statistical principals and tests. It provides hands-on experience of conducting an experiment, using statistical software for carrying out analyses and writing up the experiment in practical workshops. This module will equip you with the necessary knowledge and skills required to prepare them for future work, as well as identifying how the skills and knowledge gained during this module are relevant to future modules that cover GBC competencies.
This module will develop your skills in planning, evaluation and problem solving, introducing you to the basic concepts and theories used by marketing practitioners. You will be examining how marketing tools are used in a range of organisations including entrepreneurial start-ups, SMEs, business-to-business and not-for-profit contexts.
This module makes a significant contribution to the programme philosophy by providing the knowledge and understanding of all the key concepts upon which consumer behaviour is built. The module establishes a sound foundation on which to base future study on the programme, as it delivers the theoretical underpinning necessary for successful marketing focusing on the centre of the business – the consumer, in line with the programme aims and learning outcomes.
The following are examples of optional modules, all of which are worth 20 credits each:
Here, you will continue to develop the key transferrable skills from your first year, while understanding the cognitive and neural theories across a range of areas. You will apply advanced psychological theory and methodology to real research questions.
Quantitative Research Methods and Analysis
You will design, construct, and carry out a small-scale qualitative research project, looking qualitative methodologies and underlying rationales.
Qualitative Research Methods and Analyses
This provides you with a grounding in the use of qualitative research methods and analysis techniques commonly used in psychology.
Service Experience Design
Service Experience Design will not only teach you to understand and develop skills that will enable you to develop, improve and manage existing service propositions, but will also equip you with the fundamentals of how to create new, unique and exciting service experiences. You will learn how to do service design while the theoretical field of services marketing provides techniques and frameworks to optimise the customer experience journey.
The following are examples of optional modules, all of which are worth 20 credits each:
Applied Social Psychology
You will demonstrate knowledge and appraise major concepts, theoretical perspectives and empirical findings in social psychology.
In this module, you will demonstrate a critical understanding of the different research methods within lifespan development, with an ability to create argued conclusions.
You will prepare solutions for international marketing problems through the application of knowledge and understanding of relevant theory and practices.
Integrative Psychology Project Based Module
In this module, you will seek out research sources to produce an in-depth dissertation that answers your own identified research question or knowledge gap, making a contribution to the existing literature within a chosen topic area. This will be facilitated through critical evaluation of the sources you have selected and used.
The following are examples of optional modules, all of which are worth 20 credits each:
The assessment methods used on the programme encourage you to develop real-world skills that employers are looking for.
For example, as part of a core module at Level 6, you will be required to design and create an intellectual product based on your knowledge and understanding of the different phenomenon, research and intervention methods. Furthermore, you’ll be asked to describe your learning journey, justify your choice and reflect on the process of the product development.
Your first year will see you study the six core subject areas of psychology, in addition to marketing practice. You will develop psychological literacy skills, such as writing and presenting, and gain key transferrable skills. You will use our Virtual Learning Environment to access online, video-based content, as well as being assessed through more traditional formats, such as essays and exams.
Your second year, by contrast, focuses more on professional practice, looking at biological and cognitive psychology to highlight the relationship between brain function and thought processing. Marketing course content will focus on the application of knowledge in an operational context, as well as the implementation of marketing research and strategy.
In your final year, you will examine psychology and marketing at a more advanced level, culminating in a dissertation project, which combines all elements of the degree in order to evaluate and answer a specific area of the subject.
Examples of assessments include essays, research proposals, presentations, online forums and debates.
Previous trips have included visiting the Science Museum in London, getting to see some of the museum’s acclaimed science exhibitions, and learning first-hand key processes and information.
The Society and its members develop, promote and apply psychology for the public good. They enhance the efficiency and usefulness of psychologists by setting high standards of professional education and knowledge, and cover all areas of psychological research and practice.
Find out more about British Psychological Society accreditation.
You can gain international insight and experience a new culture with our Erasmus exchange programme. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.
We also offer our Make a Difference scheme, which has seen former students go to Thailand and Morocco.
Upon graduating from a Psychology course, you could progress onto one of our postgraduate courses.
Our MSc Forensic Psychology will enable you to develop a career in forensic or forensic-related settings, working with offenders and victims of crime.
We also offer an MSc Psychology course designed for non-accredited psychology graduates or graduates with a degree in an unrelated area looking to develop a career in professional psychology.
We tailor our modules to map the skills our graduates need to their future careers. Our practice-based modules and events give you the chance to develop your employability skills and reflect on your chosen career aspirations.
During your second year, you can choose modules that focus on gaining and applying for placements, application writing and interview skills. You will also, through our Careers and Job Prospects team, be offered the chance to develop and improve your employability through workshops on CVs, career planning and interviews.
We also invite opportunities for alumni visits, so previous graduates can share their experience with you.
You will have the option of a placement year, where you can apply the skills you’ve learnt in class to real-life situations, as well as gaining valuable contacts and industry experience.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
The UK remains one of the world's leading study destinations for international students.
The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other social sciences, law, business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
Realistic, simulated environments include two mock court rooms, a Magistrates' and Crown Court, and an interviewing suite. We’re also exploring the use of virtual environments as a way to develop case study analysis.
For those studying on the BA (Hons) Criminology, Policing and Investigation pathway, you’ll experience simulations of police interviewing environments for both suspects and witnesses, with access to tape recording and video playback analysis.
Crime investigation files are prepared using computer-based technology, and the crime data analysis requirements of the degree are supported by appropriate statistical and analytical software.
Psychology students can look forward to using state-of-the-art equipment as well, including the latest in eye-tracking software, and our new EEG machine, all geared towards giving you true hands-on experience with tools you’ll be using in your later career.
Dr Panagiotis Rentzelas’ teaching experience of health psychology stems from his long-term interest in applying quantitative social psychology research into health-related policy making. He is especially interested in investigating the role of culture on the efficiency of a psychological intervention.