Media and Creative Enterprise - MA

Full Time, Part Time
September 2016
£6,500 for UK/EU Full Time 2016 entry (view all fees)

Our Media and Creative Enterprise MA is a unique course that bridges academic research and the practice of creative industry consultancy. It’s a highly flexible course that is ideal if you’re looking to start or improve your career in the creative sector or if you’re in business and want to develop entrepreneurial skills.

The course is designed to help you understand the environment and the practices for cultural entrepreneurship, and in completing your studies you’ll be able to develop your own creative initiatives for research, practice or consultancy activities within the cultural industry sector.

The course takes a critical approach to investigating the realities of working in the cultural sector, as an aspect of the Cultural Ecologies research at the Birmingham Centre for Media and Culture Research.

Previous students have gone on to work in marketing and in social media for companies such as England Athletics. They’ve also created their own businesses or freelance creative consultancies.

Last chance to apply

The 2016/17 academic year will see the final intake of new students for this course, so get in quick if you want to apply.

Want to study in 2017/18?

You may want to check out these similar courses which will be available to start in 2017/18:

What's covered in the course?

The course, based at the £62 million Parkside Building, part of our City Centre Campus, focuses strongly on enterprise skills, engagement with new communication technologies and promoting innovation.

You’ll apply your understanding of the cultural, economical and technological frameworks of the creative and cultural industries to enhance creative and business opportunities.

You’ll examine how media, social and creative enterprises operate, and you’ll have the option to develop a virtual business, work on live briefs or work on a research project.

The course will also look at what it takes to be a cultural entrepreneur and how to apply skills such as project management and finance to either a start-up business or to inform management and policy decisions.

During the final phase of the course, you’ll set up a company, develop an existing business or introduce enterprise initiatives into your organisation.

Throughout the course, you’ll have the support of University staff whose credentials include extensive experience in creative businesses, current arts and community work. These include course director, Dr Annette Naudin, Enterprise Education Fellow of the National Centre for Graduate Entrepreneurship, who has a leading role exploring enterprise education for the media and creative industries for various EU-funded projects at the University.

Why Choose Us?

  • This course provides a unique combination of academic research and real-world practice.
  • You’ll have access to a wide range of guest speakers from both academia and industry.
  • Alongside a critical perspective of cultural entrepreneurship, the course explores practical models for entrepreneurial work with an emphasis on social, media and creative enterprises.
  • There are opportunities to work on live projects alongside core staff, undertake research, support events and engage in cultural activities.

Follow the Course's Cultural Entrepreneurship Blog

Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be on Wednesday 23 November. Registration will open shortly.

In the meantime, register your details and we'll contact you when more information is available.

Sign up for Open Day info

This course is open to International students

Birmingham School of Media

Discover the Birmingham School of Media

Visit our School site for more student work and extra information.

Visit the School website

New MA studentships

Apply for September 2016 entry and you could have the cost of your student fees paid for. 

Apply by 22 August

Where our students go

Our students have gone on to work with companies such as:

  • CAP (Papa Ellinas)

And in jobs such as:

  • Consultant for Online Stores

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

UK students

Candidates should have a First or Second Class degree and two references and/or, appropriate professional experience, other qualifications or achievements, as judged by the MA Media and Creative Enterprise team.

Applicants are advised to read around the subject of media enterprise. International Students need a minimum IELTS level of 6.5.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £6,500
PT 2 years £3,250 per year

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £12,000
PT 2 years £6,000 per year

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans


Each taught module consists of 10 class sessions, in which you will be introduced to topics through lectures, seminar discussions and workshop activities. There will often be guest lectures from leading practitioners in the field and we place a strong emphasis on lecturer and peer review of student presentations and work-in-progress.

Each week, you will be set independent study tasks, often based upon production activities, and there are two further weeks of directed study. Many modules make significant use of new social media, and you will be asked frequently to contribute to fora, write blogs, or produce podcasts to chart personal and professional development. You will also examine and comment on the work of your peers.

Creative Industries and Cultural Policy
30 credits

This module looks at media in its academic and its real-world context. You’ll learn what is happening now with the economics of media, and examine how it has reached that point. The module is designed to lay the groundwork both for your future jobs and to help you to make choices and decisions throughout the rest of the course.

30 credits

This module covers two key assignments that will see you learning the skills to find, refine and present entrepreneurial ideas. The first assignment is a blog post and a short video – which means getting to use the University’s world-class production facilities – to pitch an idea. You’ll then produce an enterprise plan that contains everything a business needs to complete the project and an academic reflection that analyses the idea.

Cultural Entrepreneurship
30 credits

In this module, you’ll act as creative industry consultant and work with a ‘client’ such as an organisation or individuals from the public or private sector. You’ll consult with the client, undertake field and desk research, and work towards a final consultation report with recommendations.

Production Lab or Research Methods
30 credits

If you plan to complete your studies with the MA by Practice project, you’ll take the Production Lab module. You’ll learn the skills you need to undertake the final project and to experiment with form and production methods.

If you’re to conclude your studies with an MA by Dissertation, you’ll choose Research Methods, which teaches you approaches to critical analysis that will help you contribute to the scholarly research in your industry.

MA by Dissertation
60 credits

You’ll be expected to complete a significant piece of original academic work on a subject of your choice which has been agreed by your course tutor. This will be the culmination of your independent research.

MA by Practice
60 credits

You’ll use your skills and the full resources of our world-class media facilities to produce an original piece of work. You’ll undertake a variety of different projects based on your personal and professional aspirations. These include: marketing plans and business plans for a start-up; and developing and producing a new creative service or product, including research, development and launch. Previous students have also run a creative industry consultancy for creative organisations or companies.

Specific examples of previous MA projects include:

  • setting up and developing a business case for a new network for professional women working in Vietnamese media industries.
  • developing all project management aspects of a new social enterprise.
  • developing a business plan to start a creative industry consultancy in Nigeria.
  • a feasibility study and application for funding to set up a film network for film script writers in Birmingham.

You can undertake our Media and Creative Enterprise MA full time in one year or part time over two years. You’ll be required to complete four modules, worth 30 credits each, and a final MA by Dissertation or MA by Practice project, worth 60 credits.

The course involves high-level practice and theory, including live projects, and you’ll be assessed purely on your coursework; there are no examinations.

The course structure is the same whether you are studying full- or part-time. You’ll work across four mandatory modules, most of which comprise 10 class sessions and three tutorials, and a final option of MA by Practice or MA by Dissertation.

Student stories

Entrepreneurship does not mean starting your own business; it means having those skills and being able to apply them in the competitive media industry. Many of our Media and Creative Enterprise MA graduates have started their own firms, crediting their time on the course for giving them the confidence and skills to do so.

Selina Brown

Selina Brown

Selina Brown founded Little Miss Creative, the UK’s first young female development agency, which she launched in Birmingham. She has now opened a New York division.

Karen Patel

One of our graduates, Karen Patel, used her own marketing plan from the course to set herself up as a freelance creative.

Other graduates of the course have created events businesses or become freelance consultants working for companies producing online stores.

Further Study

If you wish to further your academic studies in the field of media and creative enterprise, you could opt for a research degree (PhD). Your course tutor will be able to advise you on next steps.

Student stories

Daniella Genas

Daniella Genas runs her own business and hosted high-profile events in the Black International Film Festival.

Enhancing employability skills

Our course is designed to equip you with first-hand practical expertise and provide you with the rigorous academic understanding that you’ll need to fulfil an entrepreneurial role across the creative industries.

Our graduates are very highly sought after because we teach highly valued transferable skills, in addition to providing solid academic grounding and practical skills in real-world application.

You’ll leave the course able to understand current media and creative enterprises, analyse them and spot future opportunities. You’ll also have the edge over other graduates because you’ll be able to demonstrate high levels of evaluation and analytical skills.

While many of our graduates have gone on to create events businesses or become freelance consultants, others have used their qualification to become marketers.


We don’t offer a formal placement on this course, but you’ll be offered a range of opportunities thanks to the industry links we help develop on their behalf.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Further information

The University has welcomed students from more than 80 countries. Birmingham School of Media is particularly popular with students from overseas, with people coming from China, Ghana, India, Kazakhstan and more. The Media and Creative Enterprise course gives you a worldwide perspective on media business skills that can be applied across the globe.

International students want to study with us because there is a thriving community of scholars, MA and PhD students at our Birmingham Centre for Media and Cultural Research, all of whom are engaged in researching contemporary issues relating to media, cultural policy and the creative industries.

They are also impressed with the range of cultural and media related companies, events, festivals and activities in partnership with the University.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our media and creative enterprise course is most popular with international students from:

Parkside - City Centre Campus
Parkside - Milo Studio
Parkside - Photography Studio

Birmingham School of Media is recognised as a key centre of excellence in interactive media training, television production and education by Creative SkillSet, the UK Sector Skills Council for the audio visual industries.

State-of-the-art facilities

You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.

Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.

Edit Suites

Our four broadcast-standard edit suites are based on the industry-standard Avid editing system, used in almost all films and the majority of UK television. Two of the suites are specialised for Audio Finishing and Colour Grading. Our six digital radio studios are all linked an equipped with the best news and production software.

Dubbing Suites

You will have access to our full broadcast-standard dubbing suites, which are based on a multi-layered ProTools desk and can dub both film and TV with up to 120 simultaneous sound sources. We also have an ADR (Additional Dialogue Recording) booth and the ability to record Foley (additional live sound).

Dr Annette Naudin

Course Director in MA Media & Creative Enterprise

Course director Annette began her career running her own textile business. She built it up into a company that supplied high-end stores such as Liberty and Harrods, and exported to Japan and the USA. Moving into media and creative work, she’s consulted with Arts Council England and is now a trustee of arts organisations, including Moseley Development Trust, and a mentor with UnLtd supporting social enterprises. Read her wordpress blog as well as her blog on the University’s website.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295