Luxury Product Management - MA

Full Time
September 2016
£12,000 for UK/EU Full Time 2016 entry (view all fees)

On this Masters in Luxury Product Management, you’ll learn how to develop management strategies for product development, from concept to execution in the increasingly competitive luxury product industry.

You’ll learn the lifecycles of products, how to plan product launches, how to examine the meanings of luxury and how luxury brands are managed in the global marketplace.

Last chance to apply

The 2016/17 academic year will see the final intake of new students for this course, so get in quick if you want to apply.

Want to study in 2017/18?

You may want to check out this similar course which will be available to start in 2017/18:

What's covered in the course?

This course helps you to develop the skills and competencies of a manager, incorporating frameworks for reviewing, reflecting, analysing and critiquing existing individual and organisational practices.

You’ll be trained to make important and crucial decisions, how to devise winning strategies and methods and how to use these skills across a range of disciplines.

You’ll learn how to evaluate and apply relevant theories, concepts and techniques to the solution of business and management problems and will graduate with a solid understanding of luxury brand management and the ability to apply your knowledge to succeed in a competitive industry.

Why Choose Us?

  • By studying this course, you’ll be able to progress on to a range of management and design roles, as well as higher degree research.
  • You’ll be located in Birmingham’s city centre, near to a range of national and international businesses and agencies, so you’re never far from inspiration or experience.
  • We’re an active research centre, and the latest Research Excellence Framework 2014 report found that we’ve doubled the amount of staff producing internationally recognised research.
  • With our accreditations, excellent industry links and practice-based approach, Birmingham City Business School is one of the UK’s most respected schools.

  • You’ll study this course in our latest facility, The Curzon Building, which boasts state-of-the-art facilities and is ideally located at our City Centre Campus.
  • We keep our courses fresh, relevant and cutting-edge, keeping up to date with the latest trends and technologies, ensuring you learn a range vital skills needed for managerial positions.
  • It is a chance for UK, EU and overseas students to communicate and gain different perspectives.

Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be in Autumn 2016. The date will be confirmed soon and registration will open shortly.

In the meantime, register your details and we'll contact you when more information is available.

Sign up for Open Day info

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

*Postgraduate Taught Experience Survey 2016

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

You are required to meet one of the following options:

UK students

An honours degree from a UK University (minimum 2:2)

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Successful passing a Pre-Master's course approved by Birmingham City University

Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

Other qualifications will be considered on a case by case basis.


Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.

Interviews may be conducted in your country of residence, over the telephone or by Skype.

International students
English language requirements

IELTS 6.0 (5.5 in all components) or equivalent is required

No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

English language requirements

  • IELTS 6.0 (5.5 in all components) or equivalent is required
  • No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £14,500

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

Dean's scholarships

We welcome students from around the world to study one of these exciting and innovative MA programmes. Special Dean’s Scholarships are available to outstanding international students who are offered and accept our offer on one of these programmes each year. They are granted at enrolment in the form of fee reduction.

The scholarship for this programme is £3,000.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans


Strategic Marketing
15 credits

The module is an introduction to the management of the marketing function. It establishes the centrality of a marketing orientation for successful businesses. It also demonstrates how marketing activity impacts on and interacts with the other functions of a business.

Managing People
15 credits

This module provides you with a well-rounded view of Management and Human Resource Management, taking in a range of organisational structures, industries and cultures of practice. It also provides you with foundation materials in Human Resource Management.

Design Visualisation
30 credits

This module is designed to develop knowledge of visualisation and other forms of analogue and digital based techniques. This will provide you with the knowledge and abilities required in presenting marketing and advertising media. You will learn to develop appropriate methods using various techniques to demonstrate understanding of a service sector or product, selecting and adapting methods as appropriate and evaluating the effectiveness of the chosen methods as applied in practice.


Managing Finance
15 credits

In this module you’ll develop an understanding of the main financial objectives of a company and the constraints from other parts of an organisation that impact on the objectives. You’ll develop an understanding of accounting techniques used by enterprise managers to facilitate decision-making and control within the organisation as well as performance monitoring externally.

Global Business Strategy
15 credits

In this module, you’ll learn the strategic decisions that organisations make from within a rational framework. The rational frameworks that the module addresses are concerned with the economic, market, finance and resources-based constraints that affect this decision making process. The module critically examines the strategic management process as it applies to internationally oriented organisations in their attempts to remain competitive within their ever changing and demanding international environments.

Personal Project (Research)
30 credits

This module introduces you to a range of research methods, contexts, procedures and resources appropriate to the level and scope required for research practice. The hypothesis and learning methods you develop results in a research report.

You’ll conduct a detailed investigation into the commercial and technical factors that apply to your chosen topic (as developed through the tutorial/seminar programme and subject to the approval of the course team). You’ll demonstrate mastery of the research techniques learnt in this module, resulting in a definitive formal project hypothesis.


Personal Project (Dissertation)
60 credits

This module tests the hypothesis of your research from the previous module resulting in a substantial report supported by research findings or design work (theory-led) and a multimedia presentation of the project outcomes. Even the most practice-based projects must be presented in the context of relevant theory and the theory projects must contain some practical element (balance to be negotiated).

Course Structure

You will study full-time, over one year. The modules will use methods of learning, teaching and assessment which are appropriate to Masters level study.

A proportion of contact time will be spent in teaching, but there will also be an emphasis on group work and group discussion. This way you can discuss with your classmates important issues and innovative ideas, sharing thoughts and opinions.

We also use case studies to enable you to understand, see the relevance and apply the general theory and content to the appropriate topic. You’ll also be expected to research and incorporate material from your specialist area into your assessments and coursework.

Enhancing employability skills

Upon graduating you’ll have the skills needed for a number of roles within the luxury brand sector, as well as management skills that are transferable across a range of industries. There will be management and design professions available, as well as roles in different sectors.

Postgraduates earn an average £9,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

* The Sutton Trust, 2015.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


Students who have graduated from this course have progressed to careers in a range of management and design professions within the luxury retail sector including those linked with production and design. The course also enables students to progress onto higher degree research.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Further Information

Download our programme brochure in English or Chinese:

PG Framework in English

PG Framework in Chinese

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Meet our staff

Dr Panch Suntharalingam

Course Director for MA Design and Visualisation

Dr Panch Suntharalingam is the course director for MA Design and Visualisation and the lead academic for MA Luxury Brand Management, MA Luxury Jewellery Management, and MA Luxury Product Management. Panch has collaborations with over 17 knowledge transfer partnerships with industry that have employed graduates from this course.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295