Global Media Management (The Music Business) - MA

Full Time
September 2016, September 2017
£12,000 for UK/EU Full Time 2016 entry (view all fees)

If you’ve got a keen interest in the business side of the music industry, our course will give you valuable insight into the sector, as well as helping you gain valuable industry contacts.

Music is a global concern that covers different disciplines – it has a significant place in the global economy. As well as being an art form, music is a commodity, and throughout this course you’ll gain a solid understanding of managing in the music business.

New for 2017/18

Global Media Management (The Music Business)

If you’re looking to start this course in 2017, it's important to know that the content and structure are undergoing a substantial review and are likely to be different to what is outlined here. We’ll publish more detailed information about the changes over the next few months. If you’re starting in 2016, the course content/structure won’t be affected by the review.

Sign up for course updatesMore about our new curriculum

What's covered in the course?

We’ll provide you with information on both the major and independent music business sectors, looking at the legal challenges and distribution methods. You’ll examine innovation, creativity and entrepreneurship within the sector, gaining an understanding of the cultural and economic value of music making.

We help to ensure you’re adequately prepared for the industry by supplying you with knowledge in both music industry management and business skills. This way, you can apply your methods to other sectors in addition to music, and be able to approach global and national situations with informed business intelligence.

Our close links with industry contacts ensure you’ll be given relevant and fresh information, as well as the chance to gain valuable work experience. You’ll also get the opportunity to explore a topic in greater detail, working hard on a major research project. This will help improve your research and organisational skills, both of which are held in high regard by employers.

Why Choose Us?

  • The University is an active research centre, and the latest Research Excellence Framework (REF) 2014 report found that we have doubled the amount of staff producing internationally recognised research.
  • With accreditations, excellent industry links and practice-based approach, Birmingham City Business School is one of the UK’s most respected business schools.
  • You get the chance to study alongside people from other countries, helping you gain knowledge of the cultural implications of business practice.
  • Our graduates move on to successful careers where they apply their knowledge to full effect.
  • Our engaged, informative study sessions ensure you learn a range of vital skills needed for managerial positions.
  • We keep our courses fresh, relevant and cutting-edge, keeping you up to date with the latest trends and technologies.

Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be in Autumn 2016. The date will be confirmed soon and registration will open shortly.

In the meantime, register your details and we'll contact you when more information is available.

Sign up for Open Day info

This course is open to International students

Birmingham School of Media

Discover the Birmingham School of Media

Visit our School site for more student work and extra information.

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*Postgraduate Taught Experience Survey 2016

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

You are required to meet one of the following options:

UK students

An honours degree from a UK University (minimum 2:2)

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Successful passing a Pre-Master's course approved by Birmingham City University

Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

Other qualifications will be considered on a case by case basis.


Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.

Interviews may be conducted in your country of residence, over the telephone or by Skype.

International students
English language requirements

IELTS 6.0 (5.5 in all components) or equivalent is required

No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £12,000
Sep 2017 FT 1 year TBC

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MA Sep 2016 FT 1 year £12,000
Sep 2017 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

Dean's scholarships

We welcome students from around the world to study one of these exciting and innovative MA programmes. Special Dean's Scholarships are available to outstanding international students who are offered and accept our offer on one of these programmes each year. They are granted at enrolment in the form of fee reduction.

The scholarship for this programme is £2,000.

This course is not available part-time

If you're unable to use the online form for any reason, you can complete our pdf application form instead.

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

Stage 1: Postgraduate Certificate

Modules include:
Managing People

This module provides a starting point and a rounded view of management and human resource management. You’ll self-manage your studies with a view to develop personal development plans to enhance their management practice. The module takes a view of management and HR management across a range of organisational structures, industries and cultures of practice from a global perspective.

Strategic Marketing

This module is an introduction to the management of the marketing function. Firstly, it establishes the centrality of a marketing orientation as a cornerstone of successful business. Secondly, it demonstrates how marketing activity impacts on and interacts with the other functions of a business. Thirdly, it provides a firm foundation for the subsequent pathway modules, contributing to the core vision of the course.

Global Music Management

This module gives you an in-depth knowledge of music management, from music distribution, to managing musicians, tours and events. You’ll develop professional and management skills by marketing a live music event. This will involve managing the artists, developing marketing strategy, keeping a budget and live streaming events.

Stage 2: Postgraduate Diploma

Modules include:
Managerial Finance

This module develops an understanding of an organisation’s main financial objectives and the way they are constrained by other parts of the organisation. It provides a strong basis for further study and equips you with contemporary international accounting knowledge, practices and theory.

Global Business Strategy

This module is an introduction to the management of the marketing function. Firstly, it establishes the centrality of a marketing orientation as a cornerstone of successful business. Secondly, it demonstrates how marketing activity impacts on and interacts with the other functions of a business. Thirdly, it provides a firm foundation for the subsequent MA study, contributing to the core vision of the course.

Music and Media Synergies

This module will provide in-depth analysis of the global media industry, examining the current debates, research and controversies. It will look at the value music has in the economy, the business and revenue models and the potential for synergies of cross innovation with other sectors and transnational media companies.

Communication Strategy

This module explores the development, management and roll-out of a communication strategy, the importance of maintaining consistency in brand message and values, and the role of social media platforms in business and marketing communications. You’ll examine the importance of content, managing content generation, and the impact / influence of social, user-generated content and communities. You’ll build on your analytical and practical skills to define and generate content for a communications strategy, and subsequently for evaluating results and impact.

You’ll explore the nature of media research, the principles and philosophy that inform good research practice, and practical exercises that will help you to undertake a viable media research project.

Stage 3: Masters

Research Project and Proposal

You’ll complete a research project, where you’ll investigate and write about a topic that you have a long-held interest in, as well as supplying a research proposal detailing your aims.

You have a choice of up to three stages for the course. The Postgraduate Certificate stage takes up 60 credits and involves four modules. The Postgraduate Diploma stage is 120 credits, and involves four further modules. The Masters stage, which is worth 180 credits, includes a major research project (including a research proposal) and research methods.

Trips and visits

You can expect to undertake course-related trips during your studies, with external professionals also visiting as guest speakers to the course.

Enhancing employability skills

Our course develops you to work in careers including distribution, music promotion and PR, in roles such as marketing executives, account managers, music industry entrepreneurs and business development managers.

Postgraduates earn an average £9,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

* The Sutton Trust, 2015.


Industry interventions in the MA are encouraged, with visiting speakers from a wide range of media careers regularly addressing the course.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Further Information

Programme brochure

Download our brochure in English or Chinese:

PG Framework in English

PG Framework in Chinese

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Parkside - City Centre Campus
Parkside - Milo Studio
Parkside - Photography Studio

Birmingham School of Media is recognised as a key centre of excellence in interactive media training, television production and education by Creative SkillSet, the UK Sector Skills Council for the audio visual industries.

State-of-the-art facilities

You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.

Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.

Edit Suites

Our four broadcast-standard edit suites are based on the industry-standard Avid editing system, used in almost all films and the majority of UK television. Two of the suites are specialised for Audio Finishing and Colour Grading. Our six digital radio studios are all linked an equipped with the best news and production software.

Dubbing Suites

You will have access to our full broadcast-standard dubbing suites, which are based on a multi-layered ProTools desk and can dub both film and TV with up to 120 simultaneous sound sources. We also have an ADR (Additional Dialogue Recording) booth and the ability to record Foley (additional live sound).

Mike Villiers-Stuart

Senior Lecturer in Future Media and Digital Communication

Mike started his broadcasting career in 1983 as a journalist in cable TV newsrooms and progressed to becoming a news Producer/Director before moving into broadcast TV as a Network Director for Thames Television and Producer for the BBC.

In 1990, Mike joined the BBC team responsible for branding and promoting the corporation globally winning international awards, including BAFTA and D&AD Gold for on-air and off-air marketing and promotions campaigns.

Oliver Williams

NTI Birmingham Associate Director

Oliver is Associate Director at the New Technology Institute (NTI), an industry-facing school within Birmingham School of Media that specialises in developing industry-led academic courses. He is also the Studio Director for Gamer Camp, a Masters-level video game development programme.

Oliver’s 16-year career spans product development, project management, software development, marketing, management and solution selling. He is an expert in project managing complex interactive media products.

Dr Nicolò Gallio

Visiting Lecturer

Nicolò holds a PhD in Film Studies from the University of Bologna. As a researcher, his main interests are related to the impact of digital media on the film industry and include audio-visual narratives, transmedia storytelling, marketing and fandom, as well as crowdsourcing and crowdfunding – topics on which he has extensively written.

As a consultant and alumnus of the TorinoFilmLab he runs international workshops and masterclasses focused on Audience Design for independent and art-house films. He has a background in PR and media relations and over eight years of freelance and agency experience producing content for a wide range of cultural and creative industries, offline and online media outlets.

Yemisi Akinbobola

Dr Yemisi Akinbobola

Visiting Lecturer

Yemisi is originally from Ondo State, Nigeria and is a freelance writer for the United Nations Africa Renewal magazine, and founder and editor-in-chief of IQ4News, a collaborative platform for news about Africa, which publishes reports from professional journalists alongside those of citizen journalists, journalism students, bloggers and field experts. Yemisi holds a PhD in Media from Birmingham City University, where she now contributes her expertise as a visiting lecturer.

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295