Our exciting new Global Media Management (Advertising Industry) MA is perfect if you want to pursue advertising in a global business context. You’ll be trained to look at the science behind branding and marketing, the mechanisms that drive agencies and the rules that apply.
We’ll provide guest speakers and case studies from key industry experts, as well as state-of-the-art resources. All of this will aid in developing your creative and analytical skills, as well as your employability.
We’ll nurture your creativity and teach you the principles of communicating for global audiences, strategic account management, and how to develop and promote effective campaigns.
You’ll be given client briefs with the task of creating effective, enticing advertising campaigns. To do this efficiently, you’ll investigate brand positioning and audience targeting to make sure your work reaches the right market.
Throughout the course, the help of our expert, experienced staff as well as speakers from industry will ensure you’re given solid exposure to how advertising works. You’ll also have the opportunity to discuss a specific area in greater detail with a major research project.
Our next Postgraduate Open Day is Wednesday 20 April 2016.
Visit our School site for more student work and extra information.
*Postgraduate Taught Experience Survey 2016
You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.
You are required to meet one of the following options:
An honours degree from a UK University
A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)
Successful passing a Pre-Master's course approved by Birmingham City University
Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average
Other qualifications will be considered on a case by case basis.
Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.
Interviews may be conducted in your country of residence, over the telephone or by Skype.
|English language requirements|
IELTS 6.0 (5.5 in all components) or equivalent is required
No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.
|MA||Sep 2016||FT||1 year||£12,000|
|MA||Sep 2017||FT||1 year||TBC|
If you're unable to use the online form for any reason, you can complete our PDF application form instead.
|MA||Sep 2016||FT||1 year||£12,000|
|MA||Sep 2017||FT||1 year||£12,000|
If you're unable to use the online form for any reason, you can complete our PDF application form instead.
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.
The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.
All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
We welcome students from around the world to study one of these exciting and innovative MA programmes. Special Dean's Scholarships are available to outstanding international students who are offered and accept our offer on one of these programmes each year. They are granted at enrolment in the form of fee reduction.
The scholarship for this programme is £2,000.
If you're unable to use the online form for any reason, you can complete our pdf application form instead.
Search our Frequently Asked Questions for a range of information about our courses and studying here.
We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?
The module provides a starting point and rounded view of management and human resource management. You’ll self-manage your studies with a view to developing personal development plans to enhance your management practice. The module takes a view of management and HR management across a range of organisational structures, industries and cultures of practice from a global perspective.
The module is an introduction to the management of the marketing function. Firstly, it establishes the centrality of a marketing orientation as a cornerstone of successful business. Secondly, it demonstrates how marketing activity impacts on and interacts with the other functions of a business. Thirdly, it provides a firm foundation for the subsequent pathway modules, contributing to the core vision of the programme.
Global Advertising and Integrated Marketing Communication
The module considers how advertising, sponsorship and branded content have become the most significant revenue streams across all media formats. The module further considers how this highly creative industry is constantly evolving as it monetises opportunities across digital channels.
You’ll examine the transformation of the advertising sector with the rise of digital media and changing consumer behaviours, examining new finance models and the shift towards highly tailored, directed marketing approaches.
This module develops an understanding of the main financial objective of the firm and the constraints from other parts of an organisation that impact on that objective. It provides a strong basis for further study and equips you with contemporary international accounting knowledge, practices and theory.
Global Business Strategy
This module is an introduction to the management of the marketing function. Firstly, it establishes the centrality of a Marketing Orientation as a cornerstone of successful business.
Secondly, it demonstrates how marketing activity impacts on and interacts with the other functions of a business. Thirdly, it provides a firm foundation for the subsequent MA study, contributing to the core vision of the course.
Managing Advertising Campaigns
This module considers how the fragmentation of the media sector has resulted in a greater emphasis on performance-based advertising models, as well as an increased consumer control on what and how material is viewed. Within this new environment, it’s vital for advertisers/media managers to truly understand media consumers, as it is for brands to understand their audiences.
The module explores the process models of developing and managing an advertising campaign, from a planning and management perspective, placing particular emphasis on the vital establishment/discovery phase which determines business and customer motivations and requirements.
This module explores the development, management and roll-out of a communication strategy, the importance of maintaining consistency in brand message and values, and the role of social media platforms in business and marketing communications.
You’ll examine the importance of content, managing the content generation process and the impact / influence of social, user-generated content and communities. You’ll build on your analytical and practical skills to define and generate content for a communications strategy, and subsequently for evaluating results and impact.
You’ll explore topics around the nature of media research, the principles and philosophy that inform good research practice, and practical exercises that help you to build your skills of conducting a viable media research project.
Research Project and Proposal
You’ll complete a research project, where you’ll investigate and write about a topic in which you have a long-held interest, as well as supplying a research proposal detailing your aims.
Subject-specific modules for this course include global advertising and integrated marketing communication, managing advertising campaigns, communication strategy, research methods and the major research project, where you’ll explore in detail and supply a thorough research proposal.
Theoretical concepts will be delivered in a lecture, followed by smaller group seminars based on case study analysis. Short, post-lesson ‘fact’ tests will be made available on the online learning environment, Moodle, with discussion and interactive sessions to encourage you to critically examine key elements of business and management.
You can expect to undertake course-related trips during your studies, with external professionals also visiting as guest speakers to the course.
The course is designed for professionals wanting to study advertising in a global business context, or for students who want to progress into a strategic business or managerial role. Roles you could move into include media planning, account management, marketing management, and communication and PR advising.
Postgraduates earn an average £9,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.
* The Sutton Trust, 2015.
Industry interventions in the MA are encouraged, with visiting speakers from a wide range of media careers regularly addressing the course.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Potential roles include:
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Birmingham School of Media is recognised as a key centre of excellence in interactive media training, television production and education by Creative SkillSet, the UK Sector Skills Council for the audio visual industries.
You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.
Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.
Our four broadcast-standard edit suites are based on the industry-standard Avid editing system, used in almost all films and the majority of UK television. Two of the suites are specialised for Audio Finishing and Colour Grading. Our six digital radio studios are all linked an equipped with the best news and production software.
You will have access to our full broadcast-standard dubbing suites, which are based on a multi-layered ProTools desk and can dub both film and TV with up to 120 simultaneous sound sources. We also have an ADR (Additional Dialogue Recording) booth and the ability to record Foley (additional live sound).
Yemisi is originally from Ondo State, Nigeria and is a freelance writer for the United Nations Africa Renewal magazine, and founder and editor-in-chief of IQ4News, a collaborative platform for news about Africa, which publishes reports from professional journalists alongside those of citizen journalists, journalism students, bloggers and field experts. Yemisi holds a PhD in Media from Birmingham City University, where she now contributes her expertise as a visiting lecturer.