Data Analytics and Management - MSc

Full Time
September 2016
£12,000 for UK/EU Full Time 2016 entry (view all fees)

With more and more businesses requiring analytic consultants, our Data Analytics and Management MSc course has been designed to teach the technical skills of data analytics that the industry needs. You will learn how to give companies a competitive edge, as well as new business and marketing strategies.

The course gives you a chance to gain skills in a range of subjects, increasing your analytical knowledge and gaining the attributes employers really value.

What's covered in the course?

Set from a computing perspective, we will help you gain knowledge and skills in business intelligence, database technology and data analytics. The course also teaches you how to manipulate large amounts of data.

You will draw together a range of techniques and theories and look at structured and unstructured raw data. Analytics from the wider computing world will also be assessed, using software from global leaders including SAS, IBM and Oracle.

The broad range of skills you will develop will open up exciting and varied career options in areas including financial services, scientific computation, decision making support and government, risk assessment, statistics, education, consultancy and entrepreneurship.

The aim of this course is to see you become adept at data analytics, looking at advanced databases, finance management and global business strategy to become a real asset for any employer. You’ll work hard on a research project, where you’ll get the opportunity to explore a favourite topic in much greater detail.

You will study at our new £63 million development, The Curzon Building, which opens its doors in September 2015 and boasts a richly stocked library filled with physical and electronic resources, a new Students’ Union and student support facilities.

Why Choose Us?

  • We are home to a Cisco Systems and a Microsoft Academy Centre – one of Microsoft's top UK university-based academies – and we are a member of the Microsoft Developer Network Academic Alliance. We are also a Cisco ASC (Academy Support Centre) and Cisco Instructor Training Centre (ITC) – one of only 10 such instructor training centres in the UK.
  • If your first language is not English, our course offers you the opportunity to develop a high level understanding of the international business language of English.
  • The University is an active research centre, and the latest Research Excellence Framework 2014 report found we have doubled the amount of staff producing internationally recognised research.
  • With our accreditations, excellent industry links and practice-based approach, Birmingham City Business School is one of the UK’s most respected schools.
  • You'll be equipped with the academic knowledge and practical skills that are demanded by industries and employers.
  • Our engaged, informative study sessions ensure you learn a range of vital skills needed for managerial and directorial positions.
  • We have strong links with SAS, SAP, Microsoft, IBM and Oracle.

Visit our open day

Postgraduate Open Day

Our next Postgraduate Open Day will be in Autumn 2016. The date will be confirmed soon and registration will open shortly.

In the meantime, register your details and we'll contact you when more information is available.

Sign up for Open Day info

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

*Postgraduate Taught Experience Survey 2016

New £10,000 postgraduate loans

You may be able to take advantage of the government’s plans to make loans of up to £10,000 available for postgraduate study.

More about postgraduate loans

Entry Requirements

You are required to meet one of the following options:

UK students

An honours degree from a UK University

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Successful passing a Pre-Master's course approved by Birmingham City University

Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Other qualifications will be considered on a case by case basis.


Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.

Interviews may be conducted in your country of residence, over the telephone or by Skype.

EU/International students
English language requirements
IELTS 6.0 (5.5 in all components) or equivalent is required.
No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

UK or EU students

Award Start Mode Duration Fees
MSc Sep 2016 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

International Students

Award Start Mode Duration Fees
MSc Sep 2016 FT 1 year £12,000

If you're unable to use the online form for any reason, you can complete our PDF application form instead.

The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.

Additional costs

While there are no additional costs associated with purchasing text books, there may be other costs to you. If you are joining the course which has a professional body accreditation you may be required to pay membership or examination costs. For details of these costs, please click on the link below.

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Find additional costs for your course

Your personal statement

Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

This course is not available part-time

Got any questions?

Search our Frequently Asked Questions for a range of information about our courses and studying here.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

Stage 1: Postgraduate Certificate

You will study two core modules (2 x 15 credits) plus two options from the following (2 x 15 credits):

Strategic Marketing - core module
15 credits
Managing People - core module
15 credits
Managing Finance - core module
15 credits
Global Business Strategy - core module
15 credits
Business Intelligence
15 credits

You’ll develop a range of skills for processing, examining and extracting information from raw data using appropriate statistical analysis techniques.

Database for Enterprise
15 credits

This module combines coverage of key database skills and knowledge with an exploration of recent trends such as object-oriented approaches, XML and web-databases technologies.

Data Mining
15 credits

The data mining module aims to explore and analysis large quantities of data in order to discover intrinsic meaningful patterns and rules.

Advance Databases
15 credits

High quality, available data forms the essential component of business. This module looks at the organisation and storage of large volumes of data.

Major Project / Dissertation
15 credits

Stage 2: Postgraduate Diploma

Business Intelligence
15 credits
Database for Enterprise
15 credits
Data Mining
15 credits
Advance Databases
15 credits
Major Project / Dissertation
15 credits

Stage 3: Masters

You will take one of the following options:

  • Major Project / Dissertation (60 credits)
  • Major Project / Dissertation (45 credits) + Research Methods/Subject Context (15 credits)
Research Methods/Subject Context
15 credits
Management Research Project (includes a research proposal)
45/60 credits

Course breakdown

The course involves a lot of group discussions and presentations, to create a positive atmosphere and provoke plenty of healthy debate. There will also be case studies to look through, helping you apply different methods to genuine situations.

Theoretical concepts will be delivered in a lecture, followed by smaller group seminars based on case study analysis. Short, post-lesson ‘fact’ tests will be made available over Moodle, while discussion and interactive sessions will encourage you to critically examine key elements of business and management.

You’ll be expected to research and incorporate material from your specialist area into your assessment and dissertation. This will also involve plenty of independent study and research.

Practical, including lab-based, sessions are used throughout the programme to develop practical skills and to place theory in a work-related context.

Assessment for this course will take various forms including coursework, assignments, reports, controlled assessment, examinations and the dissertation.

Further study

We offer a range of postgraduate research programmes (PhD) that are suitable for Master’s graduates.

Trips and visits

We continually organise student trips to various external events and organisations. We are also frequently putting students and the university in direct contact with employers through events such as careers fairs where you will gain the opportunity to meet big vendors such as SAS, Oracle and Microsoft.

Enhancing employability opportunities

Postgraduates earn an average £8,000 more per year than those with just undergraduate degrees*. A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market.

By becoming a specialist in your field, you will have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

* CIB, 2015.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate jobs

The career options are exciting and varied for successful graduates from this course because skills associated with business intelligence and data mining are sought after by many organisations who realise the value in extracting information from data. There is a very high demand for graduates with knowledge and practical experience in business intelligence and data analytics software tools (such as SAS). In addition, you will also be well prepared to take up more general management and business information systems development roles and to undertake academic research in this cutting edge field.

All organisations whether they are industrial, public sector or otherwise are becoming more aware of the potential leverage and information that business intelligence can provide. So regardless where you are in your career or your background, this course will enable you to build on your current expertise and gain practical experience accompanied by relevant academic theory in business intelligence and data mining.

International Students

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Further Information

Programme brochure

Download our brochure in English or Chinese:

PG Framework in English

PG Framework in Chinese

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Staff introduction

Our staff are experts in their field. They will provide you with industry experience, contacts and insight.

Ash Mahmood

Programme Leader

Ash Mahmood has been the Programme Leader for a group of postgraduate courses in the School of Computing and Digital Technology.

He has also been involved with the delivery and project management of industry based projects through the whole lifecycle from initiation to closure. He works with web technologies which include web standards and protocols, security, databases and management, client /server side technologies, personalisation architectures and management.

Dr Martyn Brown

Senior Lecturer in Organisation Studies and Coordinating Director of Post Graduate Framework Degrees

Dr Martyn Brown has a background in engineering but also spent four years as a professional musician. He has worked in engineering consultancy and events management in the voluntary sector and has carried out marketing consultancy on the West Bank. He holds an MBA from Aston University and a PhD examining the rise in interest in spirituality in the workplace. 

UK prospective students:

UK enquiry form

+44 (0)121 331 5595

EU / International prospective students:

International enquiry form

+44 (0)121 331 5389

Already applied?

Email the applications team

+44 (0)121 331 6295