Our BA (Hons) Business (Analytics) course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.
The course will provide you with the opportunity to develop specialist business skills, while helping you develop key transferable skills, all of which will help you stand out when it comes to securing employment.
BA Business (Analytics) provides a focus on an emerging paradigm, which occupies a pivotal role for the fourth industrial revolution and drive to the digital economy. You will learn, apply and experience a core set of skills and expertise in the fields of big data, modelling standards, analytics, business intelligence systems and problem-solving, to address real industrial and business challenges.
Business Analysts are responsible for analysing a business’s processes and investigating how they work. They then identify improvements that can be made and present the case for these improvements back to the business.
This pathway will also enhance your understanding of database management systems, and provide you with the opportunity to become SAP Business Intelligence or SAP HANA (a date based management system) certified, and progress onto our SAP programme at MSc level.
Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.
Our suite of Business programmes will enable you to tailor your interests to a specific area. You even have the opportunity to change your degree path after completing your first year. Our Business pathways include:
After gaining a solid grounding in business functions, you will be able to specialise in one of our Business pathways for your next two years. BA (Hons) Business (Analytics) provides a focus on the emerging paradigm of business analytics (a key component in today’s digital economy). There is also the option to specialise in BA (Hons) Business (Marketing). Each will allow you to pursue a programme consistent with your career ambition.
Our next Open Day for this course will take place on Saturday 30 June 2018. Book your place to see our facilities and speak to our staff and students.
To welcome all new home and EU undergraduate degree students starting in 2018 or 2019, we're giving at least £150 worth of credit to spend in a host of ways, on books and a range of learning materials. Even better, it doesn’t have to be repaid. Terms and conditions apply.
Visit our School site for more student work and extra information.
*National Student Survey 2017
We accept a range of qualifications, the most popular of which are detailed below.
|A Level||BBC or 112 UCAS points from a minimum of 2 subjects|
|BTEC||D*D* or combined with other level 3 qualifications to achieve a minimum total of 112 UCAS points|
|GCSE||GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.|
|England, Wales and Northern Ireland|
|City and Guilds Level 2 Certificates||Pass||Adult Numeracy / Adult Literacy. Considered in lieu of GCSE Mathematics or English Language at grade C. Must have been achieved at the point of enrolment.|
|Functional Skills/ Essential Skills level 2||Pass||Maths / English. Considered in lieu of GCSE Mathematics or English Language at grade C. Must have been achieved at the point of enrolment.|
|Key Skills level 2||Pass||Application of Numbers / Communication. Considered in lieu of GCSE Mathematics or English Language at grade C. Must have been achieved at the point of enrolment.|
|Irish Leaving Certificate (Ordinary Level)||AAABBB or BBBBCC||Must include Mathematics and English Language. Required at the point of enrolment.|
|Scottish Intermediate 2||Only acceptable with Advanced Higher.||Must include Mathematics and English Language. Required at the point of enrolment.|
|Scottish National 5||Only in certain circumstances.||Must include Mathematics and English Language. Required at the point of enrolment.|
Please select a qualification from the drop-down list to view our entry requirements:
If you have a qualification that is not listed, please contact the Course Enquiries Team
|English language requirements 2017/18|
|IELTS||6.0 overall with 5.5 minimum in all bands|
|Other accepted qualifications||Visit our English language page|
From A/AS Level with a minimum of 2 A Levels
We've put together a whole host of resources including student tips and expert advice to help you nail your exams. You can even get a free revision guide.
|BA (Hons)||Sep 2018||FT||3 Years||£9,250 per year||Apply via UCAS|
|BA (Hons)||Sep 2018||SW||4 Years||£9,250 per year||Apply via UCAS|
|BA (Hons)||Sep 2018||PT||TBC||See below|
|BA (Hons)||Sep 2018||FT||3 Years||£12,000 per year|
|BA (Hons)||Sep 2018||SW||4 Years||£12,000 per year (excluding sandwich year)|
If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college. You can apply until 30 June.
There are three ways to apply:
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
*Non-EU students are not required to submit a personal statement when applying for this course.
If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.
There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).
Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
You will develop and practice the skills you need to make the transition to higher education. You’ll be encouraged to explore and embrace opportunities available within and across faculties, becoming a more independent learner.
Within this multi-disciplinary module, you’ll work with colleagues studying other programmes within the Business School, exploring how to run a business effectively through a business simulation. You’ll run a virtual business, and – with support and guidance – respond to business issues and challenges, rectifying them as you will when it comes to facing such situations in real life.
This module will teach you to be able to propose opportunities for the creation of value for a range of stakeholders through the application of marketing concepts and practices in a variety of for-profit and not-for-profit organisations.
Business Analysis, Methods and Techniques
You will learn a range of qualitative and quantitative methods, as well as learning how to access primary and secondary data sources and how to analyse various types of data.
You will be able to examine the theoretical perspectives that underpin our understanding of organisations and management activities. This module seeks to give you a firm grounding in the philosophies underpinning basic economic/market approaches, why organisations exist, and how and why industries take particular forms at any given time.
Fundamentals of Business Enterprise Systems
The module provides the theory and practical skills and knowledge for the fundamental of business enterprise systems within public and private sector organisations, providing the history of enterprise systems within businesses and the current transformation to digitalization and industry 4.0, addressing the challenges faced by businesses to adopt and provide agility through the use of enterprise systems solutions.
The module focuses on the tools and techniques used by operation managers within service and manufacturing institutions, ensuring activities are in line with corporate and market objectives.
Strategy is highly important in every business, bringing together findings from operations, finance and marketing to create important visions and targets. In this module, you’ll discuss key issues, look at case studies and specific information to gain a solid understanding of business strategy.
Contemporary Business: Practice and Solutions
This module investigates current issues that impact upon business organisations, providing you with a greater awareness of the challenges modern business face.
This module provides a comprehensive coverage of the main techniques of analysis for economics, business and financial-type data. You’ll experience how econometrics can be used to study and answer questions across a range of disciplines.
Business Information: Big Data
You will introduced to various classifications of data, including structured, semi-structured or unstructured. Several issues that are specific to large data sets will be studied, and you’ll come to valid, appropriate conclusions and decisions.
Business Intelligence & Analysis
This module provides the theoretical and practical experience for the students to understanding the principle of business intelligence systems and analysis for businesses. The module will enable the students to learn how to apply business objects and analytical tools as data scientist to address the needs of the business.
Business Process and Systems
This module encourages you to develop an in-depth understanding of the analysis of business operations and processes, looking at real-life business plans and developing relevant theories in workshops.
With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.
Business and Economic Forecasting
This module provides students with a range of forecasting techniques implemented using software such as Excel, SPSS or Stata. It builds on the material taught in the level 5 econometrics module (although this is not a formal prerequisite) but applies regression techniques specifically to Time Series.
Decision Support & Predictive Analytics
This module provides the theoretical and practical experience for the students to understand decision support systems and predictive analytics as an approach adopted by business to operate intelligently with in the marketplace and have the agility and innovation to predict likely critical business scenario and prevent using the tools and techniques.
Integrative Business Research Project
This module gives you the chance to undertake a substantial piece of relevant research in an area that interests you. Once the topic has been agreed with the course team, you will conduct extensive research, form adequate conclusions and showcase the skills you have learnt so far.
A variety of delivery approaches will be utilised throughout the programme, including lectures, seminars, tutorials, workshops, peer teaching and learning, project-based learning, experiments, games and technology-enabled learning.
Teaching will consist of variety of different methods and in most scenarios will mirror practice. Business education is about enabling students to develop their analytical, critical reasoning and creativity skills to meet the demands of the contemporary and enterprising workplace. To achieve this, complimentary course delivery methods will be used, alongside established teaching methods. This will include the use of live projects and practice-based case studies, for both teaching and assessment. A complete Virtual Learning Environment (VLE) will be used to support all modules, enabling you to undertake appropriate independent leaning.
A wide variety of assessment methods are used, and throughout the programme you will be expected, with the appropriate support, to deliver both individually and in groups, reports, presentations, essays, project plans, exams and proposals.
"BA Business (Analytics) provides a focus on an emerging paradigm, which occupies a pivotal role for the fourth industrial revolution and drive to the digital economy. You will learn, apply and experience a core set of skills and expertise in the fields of big data, modelling standards, analytics, business intelligence systems and problem-solving, to address real industrial and business challenges."
"Business Analysts are responsible for analysing a business’s processes and investigating how they work. They then identify improvements that can be made and present the case for these improvements back to the business. This pathway will also enhance your understanding of database management systems: indeed, it will provide you with the capability to become SAP Business Intelligence or SAP HANA certified, and progress onto BCU’s SAP programme at MSc level. SAP HANA is a type of databased management system." - Cindy Millman, course leader.
You will have the opportunity to visit a number of leading businesses during your studies, both locally and across the country. Recently, students visited leading brewery company Sadler’s Ales, gaining an innovative insight into how a successful business runs.
During your second year, you have the option to undertake the Study Abroad module, where you can examine an interdisciplinary topic within an international setting. You’ll create a digital story suitable for a range of audiences, and self-reflect on the impact of an international experience.
You can also gain international insight and experience a new culture with our Erasmus exchange programme. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.
As a business graduate, you’ll have the opportunity to progress to one of our postgraduate courses such as an MBA or one of our MSc Management courses. We’ll provide advice and support to help you to decide what path is right for you based on your interests and career goals.
Because of the wide range of topics covered on this course, you could also go on to study towards professional qualifications in accountancy, human resources or marketing.
Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.
The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university.
During your time with us you will also have the opportunity, via the BA Business (Professional Practice) pathway, to study alongside working within an organisation, thereby fast-tracking your professional development.
This route, which utilises work-based learning in your final year, allows you to apply your studies directly in your work experience. There’ll also be opportunities to try out different graduate roles with a wide variety of placements and internships on offer to complement your studies.
You will also have opportunity for a placement year for BA Business (Marketing) and BA Business (Analytics) as an sandwich course.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.
Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
The UK remains one of the world's leading study destinations for international students.
The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.
This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.
The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.
The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.
The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.
Martin Hipkiss joined Birmingham City University in 2001 and has worked with a wide range of undergraduate and postgraduate students to help them to better understand the nature of management and organisations and how to work within them.