Structure
Course Structure
Each postgraduate stage takes 15 weeks full-time or thirty weeks part-time. During all stages the majority of your study-time and effort is devoted to practical and creative studies.
During the Postgraduate Certificate (PgCert) stage, emphasis is on your ability to conceive and initiate promotional projects, then develop creative strategies for their realisation. You initially write a Personal Programme of Study (PPS) which outlines your study plans and can be interdisciplinary in nature. You then maintain a diary and give a seminar.
The Postgraduate Diploma (PgDip) stage focuses on developing your ability to manage short promotional projects from conception to realisation. You also write a strategic plan relating to your remaining studies, personal development and career ambitions. You are introduced to a range of research techniques and resources. You can undertake work placement or experience at this time, or external activities related to your PPS. For your Master’s you will undertake a single major promotion project, that reflects your PPS, showcases your abilities and ideas and is executed and managed in a professional manner. You also write a reflective report that encourages you to develop a critical and contextual framework within which to understand your practice. Finally you present an exhibition (or equivalent) that reflects your studies and career goals. Your programme will include a mixture of practical projects and written work.
At the end of each stage you’ll present and explain your practical work. Written reports are required to conform to academic conventions – other documentation can be more creative in format. It is necessary to pass each postgraduate stage before progressing to the next.