Chaka Jones


Senior Lecturer

NTI Birmingham

With over 12 years’ qualified experience in digital, Chaka’s career spans major high street and online department stores within the designer accessories market including Fiorelli, John Lewis, Debenhams and ASOS.

Prior to becoming an academic in 2017, Chaka was the Web and Digital Manager for Higher Education provider GSM London.

When she is not teaching, Chaka provides enterprise consultancy to small business and start-ups.

Areas of Expertise