Practitioner Research

Research at the Academy of Multi-Unit Leadership has developed out of the close working relationship between Academy experts and multi-site retail businesses, focusing upon enhancing performance through accelerated organic growth.

Key strengths of the Academy include:

  • Unique books which ensure that Academy research is contemporaneous and has first mover advantage (see ‘Effective Multi-Unit Leadership’ and ‘International Multi-Unit Leadership’ by Professor Chris Edger).
  • An International dimension which enables cross-national comparisons of MUL excellence.
  • A significant body of knowledge derived from over 100 group-led in-company projects and MSc dissertations (generated by the 600 students that have passed through Academy programmes to date).

The research has been a central part of the postgraduate and Masters courses, focusing on some of the following areas:

  • Maximising profit from the Area Manager unit portfolio
  • Developing a sales-led culture in the Area Manager portfolio
  • Local innovation within the confines of brand compliance
  • Multi-site franchise optimisation
  • Increasing the engagement of service delivery teams
  • Evaluating graduate intake Area Managers against General Manager progression
  • Area Manager competencies required for different types of brands
  • How to increase employee engagement through Area Manager development
  • Classic food service brand turnarounds
  • Knowledge sharing across brands

Areas of research

Building on these areas we have developed four main research areas of Local Leadership; Multi-Unit Leader Competencies; Serviceable Market and Service Innovation.

Contact us

Tel: Dr Clinton Bantock 0121 331 6432 or 07817662763
Email: Academymul@bcu.ac.uk or clinton.bantock@bcu.ac.uk