Jennie Carter

Course Leader and Senior Lecturer in Sport and Exercise Nutrition

Jennie is a Performance Nutrition Practitioner who is passionate about applying sports nutrition knowledge into practice. She has 10 years’ experience of working within professional sport. Jennie has predominantly worked with professional football clubs, previously West Bromwich Albion, Aston Villa and Wolverhampton Wanderers Football Club.

  • Expert
  • Course Leader
  • Active in industry
  • Sport nutrition


I am the Course Leader and Senior Lecturer for the MSc in Sport and Exercise Nutrition. I am a Practitioner on the Sport and Exercise Nutrition register (SENr).

I have over 12 years’ experience of working as a Performance Nutritionist within professional sports such as football and cricket. These roles have involved designing and delivering nutrition support to optimise athletes’ health and performance. I am particularly passionate about the role of nutrition in enhancing sports performance.

Industry expertise

My area of expertise is within the application of sport and exercise nutrition. My 12 years’ experience as a Performance Nutritionist has enabled me to work at the top level to support athletes fuelling and recovery demands, optimise health and manage body composition.  

I am an International Society of the Advancement of Kinanthropometry (ISAK) Level 3 certified Anthropometrist (anthropometrics is the practice of taking measurements of the human body), which enables me to train and certify ISAK level 1 Anthropometrists.  

Current research

I am currently undertaking research within professional football, specifically investigating the energy demands and nutrition intake around the competitive match, and how nutritional interventions may influence dietary behaviour. I continue to disseminate this emerging research at conferences and events to contribute to the growing body of research within the sport and exercise nutrition field.

Sport Nutrition in Birmingham

Crucially, the opportunities for placement and links with external industry in this region are substantial, with the second largest population in the UK on our doorstep. There are many professional sporting clubs, private organisations, recreational exercise groups and millions of people with whom our students can have a positive impact within their communities. We also have state of the art facilities and equipment that students utilise during their study.

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