Course: Fashion Business and Promotion
FMP: Origins

The main attributes to a stable identity include self-sameless and authenticity - Akhtar.

The term 'Origins', describes the point or place something is derived from. As a relation to  the phrase 'originality', it notions the expression of an individual's style that portrays a sense of personality. Origins constitutes an answer to the negative effects of idolisation; adorned by the youth population and manipulated by the fashion industry. Origins establishes itself through global fashion retailer, H&M, developing a fresh innovation within the fashion industry, inspiring and aiding youthful individuals to originate their own identities.

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