Luxury Jewellery Management - MA

Full Time
September 2019
£14,200 per year for UK/EU Full Time 2019 entry (view all fees)

The global luxury sector continues to grow, with increasing profits for both well established and new brands. The MA Luxury Jewellery Management will address the specific challenges and opportunities of the luxury jewellery industry and is the perfect choice for students that see their future careers with premium, high-end and luxury jewellery brands. You will develop skills to support the marketing needs of luxury jewellery; the design of global strategies; the ethical and sustainability of high-end jewellery business and the fundamentals of luxury branding.

What's covered in the course?

You will learn about global business strategy and leadership and how this can advance the interests of luxury jewellery brands, designing and creating marketing plans and effective campaigns, which are emerging as significantly important skills for managers of luxury jewellery business all over the world. The programme is global in its outlook and reflects business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

The MA Luxury Jewellery Management is based on the philosophy that management education should provide a thorough grounding in the disciplines related to the functional aspects of management, and the interaction with contextual forces that impact on organisations. This knowledge and understanding is then further contextualised to provide integrative strategic themes. The impact of globalisation on business in all disciplines is a coherent theme throughout the programme.

Drawing on the strengths and expertise across Birmingham City University, this programme includes modules from both the Faculty of Arts, Design and Media (ADM) and the Faculty of Business, Law and Social Sciences (BLSS)

Why Choose Us?

  • Links to industry and regular contact with luxury sector professionals
  • International field trip opportunities to key luxury events
  • Supportive staff with many years of industry experience

This course is open to International students

School of Jewellery

Discover the School of Jewellery

Visit our School site for more student work and extra information.

Visit the School website

Speak to an expert

If you’ve got any questions about the course, we’d love to hear from you. Please email the Course Director: Michela Ferraro-Cuda.

Email Course Director

Alternatively, you can register for our next postgraduate open day.

Entry Requirements

You are required to meet one of the following options:

Essential Requirements

An honours degree from a UK University (minimum 2:2)

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Successful passing a Pre-Master's course approved by Birmingham City University

Successful passing a Pre-Master's course at another UK university/institution with a minimum of 55 per cent average

A first degree from an overseas university (GPA 3.0 out of 4.0 or average 75 per cent or any other equivalence to the above UK qualification)

Other qualifications will be considered on a case by case basis.


Please note that even if your application fully meets the entry criteria, you may be required to further demonstrate your suitability via an interview or submission of a course proposal before being offered a place.

Interviews may be conducted in your country of residence, over the telephone or by Skype.

Extra information for EU/International students
English language requirements

IELTS 6.0 (5.5 in all components) or equivalent is required

No English certificate is required for applicants from countries that appear on our English exemption list. Please contact the International Office for this list.

UK or EU students

Award Start Mode Duration Fees
MA Sep 2019 FT 1 year £14,200 per year

International Students

Award Start Mode Duration Fees
MA Sep 2019 FT 1 year £14,800 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. Fees for 2019/20 will be published as soon as possible. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Personal statement

Students are required to submit a personal statement as part of their application for this course.

Your postgraduate personal statement is going to shine a light on your personal experience, academic success, personal skills and any other factors that will support your application for further study.

Here are the key areas you’ll need to address:

Your passion and motivations

Studying a postgraduate course usually means you want to specialise in something. So what’s driving you?

Why this course?

Show that you’ve researched the course offering. What is it about this particular course that appeals to you? Is it the lecturers? The modules? Etc.

What makes you a good postgraduate candidate?

Tutors want to know that you can handle postgraduate study, so show them how your undergraduate experiences or work life has equipped you for a more advanced level of study. Key areas to address are research and group work but this can vary depending on your chosen course.

Relevant academic or work experience

Add anything relevant that relates back to your chosen course and shows how your skills will contribute towards your learning. What extra-curricular activities have you taken part in? What awards have you won? What employment or voluntary experience do you have that has helped you develop transferable skills? How do these specifically relate to the course you are applying for?

You should also mention your future plans and how a postgraduate qualification fits in. Try to look beyond your postgraduate study – do you plan to jump straight into a specific career or follow your studies with a research degree? Lastly, use plain, professional English and, where possible, utilise the language of your chosen industry.

Get more information on writing personal statements


Additional costs

The additional costs listed at the bottom of the page are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.

Financial Support

We offer further information on possible postgraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Did you know that you will soon be able to apply for a postgraduate loan of up to £10,000 for some courses and options?

Postgraduate loans

Stage 1: Postgraduate Certificate

Modules include:
Industry Practice & Context
20 credits

: In this module you will meet industry professionals and explore the contemporary management challenges facing Luxury Jewellery. You will begin to develop your own professional practice skills as a future jewellery manager, with an insight into the opportunities and threats emerging around the world.

Global Business Strategy
20 credits

This will be an organic module in the sense that contemporary issues will be explored relative to business, leadership and management. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives.

Leadership Development
20 credits

This will be an organic module in the sense that contemporary issues will be explored relative to business, leadership and management. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives.

Stage 2: Postgraduate Diploma

Modules include:
Project Management
20 credits

This will be an organic module in the sense that contemporary issues will be explored relative to business, leadership and management. These may include the functions and roles of leaders and aspects to lead to better decision making of managers, both from UK and international perspectives.

Global Business Strategy
20 credits

This module has been designed to prepare you for a professional role in Luxury Jewellery Business by providing you with the tools, skills and knowledge needed to make strategic marketing decisions.

You will choose an ethical issue of your choice and align it with an international luxury brand, developing your professional USP and aligning to your personal career aspirations. You will take a contemporary approach to the assignment, considering the PESTLE factors, the psychology of luxury, and consumer profiles and behaviours most prevalent to your chosen market.

An international field trip will assist in experiencing and navigating the nuances of a global industry.

Research & Professional Skills
20 credits

This module will develop your industry research skills to support your critical development of research proposals and pilot studies. This combination of academic rigour with industry tools will enable you to gather and analyse relevant information and underpin your management decision making.


You will conduct a detailed investigation into the commercial and technical factors that apply to your chosen topic (as developed through the tutorial/seminar programme and subject to the approval of the course team). You will demonstrate mastery of the research techniques learnt in this module, resulting in a definitive formal project hypothesis.


Modules include:
Major Project
60 credits

This self-directed study will allow you to explore an aspect of the Fashion Industry that interests you. You will address contemporary management issues through a project of your own design that will prepare you for a career in Global Fashion.

Course Structure

Your studies will be based at Parkside and Curzon at the City Centre Campus and at the School of Jewellery in Birmingham’s Jewellery Quarter. You will begin your year with modules in Industry Practice and Context, Global Business Strategy and Leadership Development which will introduce you to a range of skills and experience that will form the foundation of your further studies. You will have regular opportunities to meet experts from the world of Luxury and guest speakers from the wider Creative Industries.

In the second term you will build on your knowledge of Global Business Strategies and continue to enhance your industry skills in the Luxury Jewellery and Ethical Branding module. This will also be supported with modules in Project Management and Research & Professional Skills, letting you practise making research proposals and designing pilot studies for luxury sector related projects.

Your last term of studies will concentrate on a Major Project module that will examine a contemporary management issue that currently affects the Global Luxury Jewellery Industry. This is a self-directed project that you can design to focus on aspects of the Luxury Jewellery Industry that you are most interested in.

Classroom hours

You will have up to 10 hours of lectures, workshops and seminars each week; and additional study time with tutorials, group projects, and online learning activities as independent study.

Further study

The course also enables students to progress onto higher degree research, such as a PhD.

Enhancing Employability Skills

Studies concentrate on the business of luxury jewellery and employability and key transferable skills are embedded within the programme ethos to maximise your capabilities and understanding of potential career opportunities.

You will practice working in groups to complete projects to build current knowledge of luxury jewellery. The importance of positive contribution to a team and close working relationships with colleagues is a key feature. The programme is structured to build on experiences and embrace real scenarios through live projects, simulated practice requiring actual problem solving. This aims to develop your confidence and ambitions to explore a breadth of careers opportunities within a global industry.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Graduate jobs

Graduates can go on to work in roles such as: 

  • Brand Manager
  • Content Designer
  • Visual Merchandiser
  • Marketing Manager
  • Fashion/Luxury Industry Consulting
  • Luxury Lifestyle Journalist
  • PR
  • Advertising
  • Luxury Industry Event Management

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Parkside and Curzon Buildings

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

You’ll be based in the multi-million pound Parkside building – part of our City Centre Campus – with technology and facilities that reflect advanced professional practice. We offer facilities which will accurately reflect the work environment you will enter after graduating. These include Computer-Assisted Design (CAD) and a computer-generated Virtual Building Site, creating real life scenarios for you to work on.

You’ll also benefit from:

  • Design studios
  • Computer and project laboratories
  • Social learning space
  • Café
  • Meeting point

Our staff

Our staff are experts in their field and support students on their journey through their chosen course into professional life.