Leadership Challenge

Think Differently project

It doesn't get much more 'real-life' than working with local big-name companies on improving their brands. That's precisely what many of our Leadership Challenge participants got the chance to do as part of the Birmingham Made Me 'Think Differently' student-business collaborative programme.

Seven cross-faculty teams got a unique chance to work with Vax, Westfield Sports Cars, Pashley Cycles, Acme Whistles, Morgan, Brooks England and AGA Rangemaster, visiting their factories and getting stuck into some challenging briefs.

The team working with AGA Rangemaster were recognised as the most professional team in the competition at the Birmingham Made Me Design Expo 2013. AGA was thrilled with the strapline they produced: "Growing up with AGA".