Intimately linked to industry, this pathway provides you with the skills and knowledge that today’s PR professionals need in a fast-moving media environment.
The course is recognised by the Chartered Institute of Public Relations (CIPR) and provides plenty of opportunities to build contacts with some of the UK’s leading PR organisations, working on genuine campaigns and pitching ideas to clients.
Our next University-wide Open Day is:
Visit our School site for more student work and extra information.
Our students have gone on to work with companies such as:
Want to join us in September 2016? Undergraduate students can receive up to £4,000* in non repayable financial support.
*(criteria will apply)
We accept a range of qualifications, the most popular of which are detailed below.
Applicants will also need a good portfolio to bring to interview at an Applicant Visit Day. See Portfolio Guidance on the 'How to apply' tab.
At the point of application, you must have GCSE at Grade C or above in English Language and Mathematics. Equivalent qualifications will be considered.
280 UCAS tariff points from A Level
|UK Qualification||Requirements 2015/16|
|GCE A Level/ AS Level||BBC at A-Level excluding General Studies and Critical Thinking (280 UCAS points) - does not accept points from A/S Levels|
|Access to Higher Education Diploma||Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2, including merit or higher in 18 credits at Level 3|
|BTEC National Diploma (12-units not including early years)||D*D* or can be combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points|
|BTEC Extended Diploma (18-units not including early years)||DMM (280 UCAS points)|
|BTEC Subsidiary Diploma/ National Award (6-units not including early years)||Combined with other level 3 qualifications to achieve a minimum total of 140 UCAS points|
|International Baccalaureate Diploma||28 points overall|
|Irish Leaving Certificate||280 points, including 4 higher level passes|
|Scottish Higher/ Advanced Higher||280 points, including 3 higher level passes|
|Welsh Baccalaureate (core plus options)||120 tariff points combined with other level 3 qualifications to achieve a minimum total of 280 UCAS points|
|If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.
Further guidance on tariff points can be found on the UCAS website.
|EU/Non-EU (International) Qualifications||Requirements 2015/16|
|IELTS||6.5 overall with 5.5 minimum in all bands|
|International Baccalaureate Diploma (or equivalent, including internationally accredited Foundation courses).||28 points overall
Country-specific entry requirements and qualifications.
International students who cannot meet the direct entry requirements can begin their degree studies at Birmingham City University International College (BCUIC).
From A Level, not including A/S Levels
|BA (Hons)||Sep 2016||FT||3 years||£9,000 per year||Apply via UCAS|
|BA (Hons)||Sep 2016||FT||3 years||£12,000 per year||Apply via UCAS|
The University reserves the right to increase fees broadly in line with increases in inflation, or to reflect changes in government funding policies or changes agreed by Parliament.
Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.
The link below gives you an estimate of the possible costs associated with key activities on specific courses. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.
All our students are provided with 100 free pages of printing each year to a maximum total value of £15.
UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
There are three ways to apply:
You will need to complete our International Application Form and submit it together with scan copies of your original academic transcripts and certificates.
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office.You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Your personal statement is a highly important part of your application. It gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
Why does this course appeal? What areas are of particular interest?
If you have a specific career in mind, say how your chosen course will help you pursue this goal.
Mention any work that is relevant to your subject, highlighting the skills and experience gained.
Highlight skills gained at school/college, eg summer schools or mentoring activities.
eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Get more information on writing personal statements.
We would like you to bring along some of your work which demonstrates your abilities and interest in the media. This will provide valuable support for your application and enable tutors to make a prompt decision. However, do not worry if the work you bring is not media-related as we are also looking for potential, creativity and enthusiasm.
We require you to bring the following:
(e.g. an academic essay or report. This does not have to be media-related)
(e.g. details of any work experience you have undertaken in the media industry or a media-related hobby)
(e.g. a video, website, article, some design work, radio work, photography or scripts you have produced)
Please ensure that any work you bring along is clearly labelled with your name and UCAS number.
Search our Frequently Asked Questions for a range of information about our courses and studying here.
We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.
Want to join us in September 2016? Undergraduate students can receive up to £4,000* in non repayable financial support.
*(criteria will apply)
Across each of the undergraduate degree routes there is an equal emphasis on production, theory and professional studies.
The professional studies strand of the course prepares students for at least two placements in a media or cultural industries organisation, such as the BBC, Maverick Television, Warwickshire County Cricket Club, newspapers, magazines, PR companies and local radio stations.
Teaching is conducted across a range of environments, including radio and TV studios, editing suites, a new media production suite, a newsroom, lecture theatres, seminar rooms, and online.
Students will use blogs, create wikis and other interactive media to support their work and self-development.
All staff at the School are established media professionals who bring with them a range of expertise. They are able to recognise and respond to the rapidly changing demands of the media, ensuring that the course remains relevant to the industry.
The School maintains close contacts with a variety of media organisations including Sky, BBC, Maverick Television and Future Publishing and visiting tutors and guest speakers regularly hold master class sessions to enhance and enrich students’ learning.
|38||Time in lectures, seminars and similar||MidnightBlue|
|57||Time in independent study||RoyalBlue|
|5||Time on placement||LightSkyBlue|
The Creative Skillset Tick is the quality mark for excellence in training courses and education in the Creative Industries. It identifies the UK’s most industry-focused courses and apprenticeships enabling universities, colleges and employers to recruit the brightest talent.
Our Creative Skillset accreditation shows that we will provide you with industry-relevant skills and good links with companies and potential employers.
The accreditation also assures employers that students graduating from our course have the levels of knowledge and skills they need.
If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.
It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.
As a School, we invest significantly in our postgraduate provision as we recognise that more specialist and professional courses are required across the media industry. Our postgraduate courses include MA Event and Exhibition Management and MA Media and Creative Enterprise.
Danielle Hudspith, won the "Midlands Chartered Institute of Public Relations (CIPR) Student of the Year 2014" award thanks to her outstanding final year degree project.
The award promotes emerging talent and skills and is open to final year students on public relations degrees that are based in the region and linked to the CIPR. The win marks the ninth year in a row that a student from the University has won the award.
Danielle graduated in September 2014 with a first, and has since earned a place on the Vodafone graduate scheme as a Communications Specialist.
This course provides the key skills needed to develop a career in the fast-growing fields of public relations, marketing and advertising.
Students will learn about the media, which media to approach, and how to write and prepare material so that it succeeds. In addition to the core PR work, there will be an opportunity to develop related skills in other media, including journalism, print and web design and photography.
Our third year students showcase their final year work at our Exhibit This event at the end of each academic year. It offers a springboard for our graduates and a chance for industry to spot emerging talent.
The School strongly believes in the practical application of learning and is fortunate to have very strong links with employers and the media industry. Students on placements have worked with a wide range of organisations including the BBC, Maverick Television and Endemol.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
Our track record for graduate employment is excellent, with the majority of graduates going into a media-related role.
Each course opens up specific employability avenues related to the production route chosen. A high number of graduates have gone into producer/director roles, journalism, public relations, web development, freelance/own business.
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.
BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.
Birmingham School of Media is recognised as a key centre of excellence in interactive media training, television production and education by Creative SkillSet, the UK Sector Skills Council for the audio visual industries.
You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.
Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.
Our four broadcast-standard edit suites are based on the industry-standard Avid editing system, used in almost all films and the majority of UK television. Two of the suites are specialised for Audio Finishing and Colour Grading. Our six digital radio studios are all linked an equipped with the best news and production software.
You will have access to our full broadcast-standard dubbing suites, which are based on a multi-layered ProTools desk and can dub both film and TV with up to 120 simultaneous sound sources. We also have an ADR (Additional Dialogue Recording) booth and the ability to record Foley (additional live sound).
Our teaching staff comprises specialists in their respective fields, including academics and industry professionals, all of whom are perfectly placed to offer a wealth of experience and knowledge. Birmingham School of Media students also benefit from access to high-profile guest speakers from across the industry.
A dynamic community that is responsive to the changing face of the media industry, Birmingham School of Media is the perfect starting point to your media career.
Pete Wilby is Degree Leader for the Public Relations specialist pathway of BA Media and Communication and is also Programme Director for the Advanced Certificate in Public Relations, a professional qualification taught at the School of Media on behalf of the Chartered Institute of Public Relations. Pete is himself a member of the CIPR.
Since joining the University in 2000, he has been a strong advocate of developing students’ professional skills as part of their learning experience and he has initiated several projects where students engage directly with employers, including a student conference, a journal produced by PR students and campaign pitches by students to PR professionals. He also has a passion for live music and is currently studying the organisation and practices of amateur music venues for his doctorial research.