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Shaping the world

Enriching lives

MARVERINE COLE

Journalist, broadcaster and beer writer

Graduated in 2003

Brewing up a successful career

Having completed a postgraduate diploma in Broadcast Journalism, Marverine Cole has since built a successful broadcasting career working for ITV Central, the BBC, Sky News and, most recently, shopping channel QVC. She has also become known as one of the UK’s leading real ale aficionados, writing the popular ‘Beer Beauty’ blog and appearing as an expert on TV shows including This Morning and The Alan Titchmarsh Show.

Having dreamed of a media career, she gained her first work experience aged 15 at BBC Radio WM, BRMB (now Free Radio) and Central Television. She later volunteered for Radio Lollipop at Birmingham Children’s Hospital before landing a job presenting traffic and travel bulletins for the BBC local radio stations and hosting her own radio shows for Imagine FM in Stockport and Kix 96 in Coventry. A postgraduate course at Birmingham City University led to roles as a news reporter for ITV Central News and BBC Midlands Today before she went freelance in 2008.

Since then, she has presented a five-hour national and international news programme called ‘World News and Business Report’ for Sky News, produced television news features and bulletins for private news outlet International Business Times, and produced original radio documentaries for BBC Radio 5 Live, BBC 1Xtra and BBC Radio 4. A change of direction saw her becoming a live presenter for Britain’s number one shopping channel QVC in 2013, as well as occasionally anchoring international news bulletins for Arise TV, which broadcasts digitally worldwide.

She gained a taste for beer when researching a news story and, after getting a commission for a TV feature for BBC Inside Out East Midlands about how female spending power could be the key to pub profitability, Marverine started blogging about what she had discovered. She also threw occasional beer events for women and those events, her blogging and her appearances on TV conducting beer tastings all led to her carving a reputation in the British beer and pub industry.

“My two top aims for becoming a journalist have been achieved – I always wanted to anchor for a top-notch international news broadcaster and I dreamed of devising and producing my own original documentaries for BBC Radio. So right now I’ve no major plans afoot other than continuing to enjoy working at QVC and keeping a hand in news broadcasting. If a chance to present a fun, factual television series about beer came along, then I wouldn’t say no!”

Picture courtesy of QVC