Caroline Norman

Current activity:

Caroline has over 20 years’ experience in design and brand consultancy, spending seven of those as Managing Director of Boxer. Caroline’s career embraces design and business management, working with a variety of clients, SMEs and national brands, including Aga Rayburn, British Airways, Golden Bear, Halfords and Neurofen. She has a strong interest in management within the creative industries, with her current research interests focusing on work-based learning, transnational education, and the relationships between designers and non-designers, design and business, and businesses and universities.

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Area of expertise:

  • Design
  • Design management
  • Design and brand consultancy
  • Marketing communication
  • Multidisciplinary design
  • Design strategy and analysis
  • Creativity and innovation
  • Design project management
  • Design business and strategic planning
  • Design business management
  • Design consultancy profitability
  • Creative people management, mentoring and coaching
  • KTP supervision
  • Work-based learning
  • Technology enhanced learning


A Senior Fellow of the Higher Education Academy, Caroline teaches on the Master’s in Design Management at Birmingham City University. A highly respected course within the field of Design Management.

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