12th BAAL LGaS SIG event: Intersections of language, gender and sexuality in media and technology

12th BAAL LGaS SIG event: Intersections of language, gender and sexuality in media and technology
Date and time
30 May 2019

Curzon Building

4 Cardigan Street Birmingham B4 7BD United Kingdom

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Between £25 - £50.

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This is the 12th meeting of the British Association of Applied Linguistics Special Interest Group on Language, Gender and Sexuality.

The aim of this event is to showcase ongoing research directions within LGaS at the intersection of media and technology, including work focused on traditional media (radio, television, film, print, music), new media (online forums, social network sites, etc), chat applications (WhatsApp, SnapChat, etc), digital activism (including how gender-based issues such as #gamergate, #metoo, and #everydaysexism, are represented in the media), and video games, as well inter-/cross-disciplinary linguistic research with communication and media studies, journalism, the digital humanities, and the media industry and tech sector more broadly. 

The SIG will provide a forum for language, gender and sexuality scholars, technology researchers, media practitioners, and other interested parties to present and discuss current work related to LGaS research across a variety of media and technology contexts, both inside and outside the UK, raising questions of theory and methodology, the impact of collaborative work within linguistics, and the potential social application and value of such research. The event will include invited keynote speakers, submitted research talks and networking opportunities. Emergent scholars (postgraduate students and early-career researchers) are particularly encouraged to attend. A buffet lunch will be provided.


1) Melissa Yoong

2) Coffey-Glover

3) Lotte Verheijen

4) Heritage

5) Myketiak

6) Koller et al. 

7) Formato

9) Angela Zottola

10) Carter

11) Yvette Hutchison

12) Mark Wilkinson

13) Ruth Page



09:00 – 09:30


09:30 – 09:40


09:40 – 10:20

Melissa Yoong (University of Nottingham)
The discursive legitimation of the political gender gap in Twitter debates
View the abstract

Session 1

10:20 – 11:50

Laura Coffey-Glover (Nottingham Trent University)
The boob diaries: Negotiating ‘breast versus bottle’ in an online community of ‘exclusive pumpers’
View the abstract

Lotte Verheijen (University of Liverpool)
‘Brexit makes no sense if you're gay’: A corpus-assisted critical discourse analysis of two diverging notions of homonationalism within the Brexit debate
View the abstract

Frazer Heritage (University of Lancaster)
Sorceresses and witchers: The representation of gender in The Witcher videogame series
View the abstract

11:50 – 12:50


12:50 – 13:30 

Dr Chrystie Myketiak (University of Brighton)
Mediated Desire: Language, gender, and sexuality in an online community
View the abstract

Session 2

13:30 – 15:00

Veronika Koller, Frazer Heritage, Alexandra Krendel & Abigail Hawtin (University of Lancaster)
MANTRaP: A corpus approach to researching gender in online misogynist communities
View the abstract

Federica Formato & Mandie Iveson (University of Brighton)
“Be a man – grow a beard”: Investigation into public responses to the Gillette advert on YouTube and Reddit
View the abstract

Alessia Tranchese (University of Portsmouth)
Using corpus analysis to investigate “extreme” Incel misogyny online
View the abstract

15:00 - 15:30


Session 3

15:30 – 16:30 



Angela Zottola (University of Nottingham)
#WontBeErased. Digital activism on Twitter
View the abstract

Pelham Carter*, Matt Gee*, Harkeeret Lally*, Hollie McIlhone+ (*BCU, +University of Sheffield)
Punters and punting: Language, sexuality and online sex work
View the abstract

Impact session

16:30 – 16:50

Yvette Hutchison (University of Warwick)
Doing feminism’ online: Acknowledging the materiality of the processes and relationships involved
View the abstract

16:50 – 17:20

Judith Baxter award talk

Mark Wilkinson (University of Lancaster)
From deviance to domesticity: A corpus-based critical discourse of queer identity in The Times between 1957-2017
View the abstract

17:20 – 18:00

Ruth Page (University of Birmingham)
Ugliness, selfies and self-deprecation: Old wine in new bottles?

View the abstract