Philip joined BCU in 2015 having previously taught at the University of Sunderland and Lund University, Sweden. Before moving into academia he was an award-winning journalist and owner of a successful PR agency. Philip has been investigating the impact of social media on PR theory and practice since 2005, as a lead researcher on the pioneering EuroBlog project then as project leader for NEMO: New Media, Modern Democracy at Lund. He is co-author of Online Public Relations and a contributor to The Public Relations Handbook. His other research interests include science communication, activism and the portrayals of PR in fiction.