Senior Lecturer in PR
- 0121 331 7641
An ex-BCU student herself, graduating in 2005 from the very degree she now teaches on, Kelly has 11 years industry experience working for two high profile Midlands creative agencies. Developing from a graduate to divisional head at WPR Agency over the course of a decade, Kelly has worked on a variety of B2B and B2C accounts, from cookware, kitchens and flooring brands through to pastries, power tools and wood panels, managing and leading the successful home and lifestyle team.
She then established a PR arm for creative communications agency One Black Bear, working on stunt orientated PR for high-profile client National Express.
Other clients of particular note from Kelly’s 11 year PR career include a campaign for appliance manufacturer Neff that went on to become Europe's biggest online baking community, a brand partnership for Sharps Bedrooms with celebrity designer Laurence Llewelyn-Bowen and a trade initiative called JOSB Done to promote the uses of a type of wood panel called OSB, for nine years. In Kelly’s words, “If you can PR a piece of wood – and find new ways to keep the story alive and engage your audience year in, year out – you can PR anything.”
Shortlisted in 2009 for CIPR Young Professional of The Year, Kelly is passionate about engaging the practitioners of tomorrow and making crucial connections between university and industry, and has participated in initiatives such B-Hive for students seeking careers in the creative industries.