Cookies and Privacy

The University uses cookies on this website to provide the best experience possible including delivering personalised content on this website, other websites and social media. By continuing to use the site you agree to this, or your can go to our cookie policy to learn more and manage your settings.

'It's extremely disappointing that Prada took so long to ban fur', says fashion expert


Following today’s announcement that Prada will stop using fur from 2020, a Birmingham fashion expert has shared her disappointment in the Italian fashion house.

“It is extremely disappointing that they have taken so long on such a poignant movement”, said Laura Arrowsmith, lecturer in Fashion Business and Promotion at Birmingham City University.

“Chanel, Armani, Gucci, Vivienne Westwood, Calvin Klein and Ralph Lauren are amongst many others who are also fur-free, therefore it seemed inevitable that Prada would follow suit.

School of Fashion and Textiles

Birmingham City University

“Customer demand is changing and there is a new ethical movement where consumers are conscious as to where their products are manufactured and sourced. There’s a rise in veganism and consumers also demand transparency, therefore fur and exotic skins are now almost seen as a repulsive product rather than desirable.

Return to the previous page.