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Fashion academic encourages those working from home to be ethical


An academic at Birmingham City University is encouraging those working from home to protect the environment when deciding what to wear.

Laura Arrowsmith, lecturer in Fashion Business and Promotion at Birmingham City University, said: "With the current situation and millions of people working from home, loungewear is growing in popularity and online sales are soaring.

School of Fashion and Textiles

Birmingham City University

“With high demand for comfy clothing, ethical and sustainable considerations should be at the front of our minds, more so now than ever, with staying at home being the new going out.

“In recent days we’ve seen many clothing retailers put a halt on fulfilling online orders, not being able to guarantee delivery dates, in order to protect their staff and communities. With that in mind and the fact that the global Earth Day is coming up in a few weeks, now seems like a very fitting time to sort out our wardrobes and reuse some of the clothing we haven’t worn in a while and become more eco-friendly with what we wear.

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