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Exploring the legacy of Azzedine Alaïa and a snippet of magCulture

On the 28th September, Fashion Branding and Communication students were invited to meet in London to attend the Azzedine Alaïa exhibition at the Design Museum in Kensington and to visit the well known magazine store, magCulture.

Scott Adams
Fashion Branding and Communications (BA Hons)

We set off to negotiate the tube through London to visit our first stop; the Design Museum. We eagerly collected our tickets at the front desk for the Azzedine Alaïa: The Couturier exhibition.

Azzedine Alaïa was a world famous designer who was known as ‘the king of cling’ from his fitted and figure-hugging designs. He was adored by many, amongst which were well known icons such as Naomi Campbell, Madonna and Michelle Obama. Since launching his first ready-to-wear collection in 1980, the Tunisian designer enjoyed a long lasting, successful career.

Sadly, on the 18th November 2017, Azzedine Alaïa died in Paris at the age of 82. The exhibition has been set up to recognise, reminisce and reflect upon his genius and dedication to the fashion industry. Many famous and rare garments have been included in the exhibition, which are further brought to life by the footage of his runways shows playing at one side of the room. The exhibition allows you to explore his legacy at your own pace and in your own order, further enhanced by the ability to get up close to the designs and see them all the way around due to the stand alone display platforms.

Next stop, magCulture, a famous magazine store that prides itself for having a wide shelf full of niche publications, both established and emerging. Jeremy Leslie, the founder of magCulture gave us a talk on fashion publications; describing how he set up his business, how magazines are published and introducing us to some unique publications. The store stocks many magazines of several genres such as The Gentlewoman, Fantastic Man, Cereal and The Gourmand.

Visiting magCulture was essential for our first and second module because we were finally able to get our hands on the magazines we are replicating. The Gentlewoman, for example, cannot seem to be found anywhere in Birmingham, but magCulture didn’t disappoint and many students travelled back home with the latest issue.

The trip was very informative and gave us a greater understanding of fashion publications and the fashion industry overall. Special thanks to our course leader Lindsay Pressdee and our much loved lecturer Jo Hurley for arranging the trip and accompanying us on the day.

Find out more about BA (Hons) Fashion Branding and Communication