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Sophie Johnson

Sophie Johnson

Lecturer - PR and Marketing

School of Fashion and Textiles

Sophie graduated in 2011 from Birmingham City University on the former BA (Hons) Fashion Retail Management course.

She began her career working for the fast fashion brand In Love With Fashion, managing their online promotions, including social media, digital marketing, influencer marketing and website management. Sophie then began to manage the PR for the brand, dealing with fashion publications and journalists, stylists and celebrities.

After a short while she set-up her own company offering digital and public relations services to fast fashion online brands. MAD PR was born in August 2011 and began competing with top PR and boutique agencies offering a new style of Digital PR not many companies were offering at the time. Eventually MAD PR grew, working with big names such as Claire’s Accessories, In Love With Fashion, TFNC, Merc and Ziba. MAD PR also branched into celebrity placement and dressing services, event management and celebrity PR management.

Career highlights include dressing Katy Perry in a client’s product, working with X Factor, TOWIE, Made In Chelsea and other reality TV programmes plus charity football match Celebrities V Arsenal managed by England Football Player Jermain Defoe, and appearing on ‘The Work Experience’ on E4.

Current Activity
Areas of Expertise
Work With Industry
Links and Social Media