The course will introduce you to the challenges and exciting developments within the retail sector with particular focus on innovative visual communication methods and visual merchandising strategies.
The project provides you with the opportunity to explore the key market insights that are driving change within the retail sector to determine the recipe for innovating in today’s challenging retail environment and to consider how physical retail can evolve.
Duration: 5 days
Dates: 15-19 July 2019
Times: 10.00am - 4.00pm daily
On the first day you will be introduced to the basics principles of visual merchandising and display and explore the innovators and thought leaders who are shaping the future of the retail sector. You will gain a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser. On the second day you will begin to record and analyse research and explore creating themes and space planning. In addition field trips and workshops will be planned to allow you to build up your knowledge using the numerous department stores within the city. You will learn to apply your research and turn your insights into visual communication strategies.
Vita Woods is a product innovator experienced in developing and delivering original brand building concepts for fashion, retail and sustainability. For over 7 years she has worked for the luxury department store Selfridges & Co. bridging the creative and buying teams, where she has specialised in concept development, product direction and project curation.
Passionate about the environment, for the past two years she has also been shaping and sharing Selfridges' sustainability agenda to drive change within the retail industry. Vita marries creativity with commerce and has a proven track record in working with brands to inspire, develop and deliver product initiatives at the forefront of fashion.
Visit our School site for more student work and extra information.
Starting: Jul 2019
Starting: Jul 2019
The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
Early bird price: £340 (available until June 30)
Regular price: £400
You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.