The course will introduce you to the challenges and exciting developments within the retail sector, with a particular focus on innovative visual communication methods and visual merchandising strategies.
The Visual Merchandising short course provides you with the opportunity to explore the key market insights that are driving change within the retail sector. During the 5-days we will determine the recipe for innovating in today's challenging retail environment, and to consider how physical retail can evolve.
Duration: 5 days
Dates: 27-31 July 2020
Times: 10.00am - 4.00pm daily
Price: Early Bird price £340 until February 2020 (£400 thereafter)
Venue: City Centre (The Parkside Building)
You will be introduced to the principles of creative direction, visual merchandising and communication, exploring the innovators who are shaping the future of the retail sector. You will gain a thorough understanding of visual merchandising and communication, its practical application and the different roles of the visual merchandiser.
You will research micro and macro trends, analyse and translate your findings though creative direction, visual styling and space planning. In addition field trips and workshops will be planned to allow you to build up your knowledge using the numerous department stores within the city. You will learn to apply your research and turn your insights into visual communication strategies.
Vita Woods is a creative innovator experienced in developing and delivering original brand building concepts for fashion, retail and sustainability. For over 7 years she worked for the luxury department store, Selfridges & Co, bridging the Creative and Buying Teams. In this role, Vita specialised in concept development, product direction and project curation. Passionate about the environment, she was responsible for shaping Selfridges sustainability agenda to drive change within the retail industry. Vita pairs creativity with commerce and has a proven track record in working with brands to inspire, develop and deliver product initiatives at the forefront of fashion.
Visit our School site for more student work and extra information.
Starting: Jul 2020
Starting: Jul 2020
The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.
Early bird price: £340 (available until February 2020)
Regular price: £400
You’ll be based in our School of Fashion and Textiles, within The Parkside Building. The Parkside Building is part of our new multi-million pound City Centre Campus development in the heart of Birmingham's Eastside development.