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Fashion PR and Strategic Communication (short course)

This course is suitable for individuals wanting to explore PR as a form of communication. Whether that be people currently working in the fashion industry, small to large business owners and graduates working within fashion agencies and organisations, and practitioners within SME organisations across the UK....

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the Covid-19 pandemic.  Information about the arrangements the University has put in place for the 2021/22 academic year in response to Covid-19 and the emerging variants can be found here.


Should the impact of Covid-19 continue in subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Award N/A
  • Start date September 2021
  • School School of Fashion and Textiles
  • Faculty Faculty of Arts, Design and Media

Overview

This course is suitable for individuals wanting to explore PR as a form of communication. Whether that be people currently working in the fashion industry, small to large business owners and graduates working within fashion agencies and organisations, and practitioners within SME organisations across the UK.

This course will be beneficial for anyone with a creative business that would like to develop skills in communicating your business strategically such as fashion designers, textile and other creative business owners. It is also beneficial for PR and comms graduates or practitioners that want to specialise in fashion.

At a time when retailers and the fashion industry can be deemed in crisis, there has never been a timelier opportunity for brands, retailers and practitioners to build on their communication with consumers and relevant stakeholders.

Duration: 3 days
Dates: 6th, 7th and 8th September 2021
Price: £400

This course is open to International students.

What's covered in this course?

The online course will outline the principles of PR and communications and allow you to follow a process that will help you develop a real communications strategy for your business that follows 6 essential steps. This includes Research and Situation Analysis, Objective Setting, building a strategy, executing PR tactics and management and measurement of your plan.

You will learn through a mixture of 1 to 1 tutorials with the course leader, as well as group and peer activity, online lecture content and tasks to take away.

Fashion PR Lecturer Sophie Johnson will lead on this course and will share her academic knowledge and industry experience to support you building your own unique strategy.

Sophie Johnson is a full-time lecturer on the BA (Hons) Fashion Business and Promotion course. Her academic credentials include an MA in Public Relations and she has just began her PhD study at Leeds Beckett University. Her specialist area focuses on fashion brands in multiple layers of crisis, and how public relations can co-create value with its stakeholders to stay in support of brands.

As well as her academic credentials Sophie has worked with many fashion brands and was previously Director of London based PR Agency MAD PR. Working with clients all over the UK to build and implement effective PR strategies.

Why Choose Us?

  • Opportunity to learn from a specialist Fashion PR academic with fantastic academic credentials and industry insight
  • Develop skills and knowledge in an ever changing industry
  • Graduate from this course and work for an array of PR and Communications Agencies, such as Mediacom, The Communications Store, Gung HO Communications and in roles for a variety of fashion retailers such as Gym Shark, New Look, Harvey Nicholls, Space NK, Bobby Brown, Adidas and many more.

Fees & How to Apply

  • International students

Award:

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Short Course
  • 3 days
  • TBC

Award:

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Short Course
  • 3 days
  • TBC

The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Applicants from various backgrounds and on various skill levels are welcome to join this workshop. Graduates in creative industries, or non-creative, business owners of all sizes and entrepreneurs, PR and communication practitioners in fashion or non-fashion roles.

Dates: 6th, 7th and 8th September 2021
Price: £400

Book your place

For any enquiries, please contact Beth White.

Facilities and Staff

This course will be delivered online. You will learn through a mixture of 1 to 1 tutorials with the Course Leader, as well as group and peer activity, online lecture content and tasks to take away.

Our staff

Sophie Johnson

Lecturer - PR and Marketing

Sophie has been lecturing at BCU for nearly 7 years. As well as being a BCU alumni after graduating in 2011 from the Fashion Retail Management course, she has continued her academic developing by undertaking a Masters Degree in Public Relations in the BCU School of Media. Sophie has just begun her PhD study at the Leeds Business School, researching the impact of multiple layers of crisis in fashion retail and how public relations can co-create value in times of brand damage.

More about Sophie

Enquiries

Enquiries

Please send all enquiries to beth.white@bcu.ac.uk