Music Industries with a Foundation Year - BA (Hons)

  • UCAS Code: W39A
  • Level: Foundation
  • Starting: September 2020
  • Study mode: Full Time (4 years)
  • Location: City Centre

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This degree will put you at the heart of music in the UK, with coursework designed to equip you with the skills, knowledge, and experience, not just to work in, but to shape the music industries.

Music is one of the UK’s biggest cultural exports. It’s worth an estimated £4.4bn to the UK economy, and sustains almost 120,000 jobs.

The programme is tailor made for anyone seeking to develop a career in music, or with an interest in music as relating to wider creative and cultural industries.

Studying in our industry-standard media centre in the heart of Birmingham, you’ll develop skills through a combination of hands-on learning, supported by critical investigation into the creative cultures, fans, and practices that make the UK music industries world-leading. You will have the opportunity to apply these skills and knowledge through work placements with key organisations within the UK music industries.

About foundation courses

After successful completion of your foundation year, you will have the flexibility to switch (should you wish to change direction) onto a number of related undergraduate degree programmes within Birmingham School of Media.

Why study a degree with a foundation year?

Foundation years are a great option if you have the talent, ambition and potential to thrive at Birmingham City University, but do not meet the entry requirements for your preferred course. It’s ideal if:

  • You want the flexibility of a year’s study on a more general course to find out the best degree choice for you.
  • You have changed your mind about your career since you chose your A-levels or BTECs and need to improve your skills in a different subject area.
  • You would like extra time and support to help you build your knowledge, skills and confidence before starting a full degree.

What's covered in the course?

You will develop and work on real-world music industries projects with clients, enabling you to add professional jobs to your portfolio. Our learning and teaching is informed by the changing demands of a vibrant and dynamic music industries, to make sure that you are industry ready.

If you want to take an in-depth look at promotion, music PR and music media, running a record label or producing music videos and websites, then this is the ideal course for you. It will help you to position yourself at the forefront of creating and developing innovative ideas, and exploring niche markets within the music industry.

While studying with us, you’ll have the opportunity to set up a record label, promote artists or organise a music event for a paying audience. You will develop practical business know how, applying your skills to a creative music enterprise project, as well as exploring music entrepreneurship, music online, music promotion and PR, music video, and television and music programming.

In your final year of study you will complete a final major project, drawing together the strands of knowledge, skills, and experience that you gained during your time with us. You will also have the opportunity to be nominated for one of our two Music Industries awards, sponsored by two of the musical icons of the West Midlands - Brian Travers of UB40 and Ozzy Osbourne of Black Sabbath.

Why Choose Us?

UK Music logo

  • As a BA (Hons) Music Industries student you will benefit from our membership of UK Music’s Music Academic Partnership.
  • You will be taught by staff with extensive experience of both industry and education. You will also have access to a well-established research culture based around music industries and popular music. The Popular Music Studies research group within the School of Media promotes new and innovative approaches to the study of popular music that are relevant to academics and practitioners, as well as anyone interested in popular music.
  • We provide specialised, sophisticated equipment for every area in our £62 million home, The Parkside Building, including six radio studios, four TV studios, one of the largest free-standing green screens in Europe, editing suites, music production studios, a new media suite, a newsroom and photography studios (including a half and a full infinity cove).
  • You will have the opportunity to expand your professional network through a range of relevant field trips and industry conferences. In recent years our students have attended We Are Robots in London, Liverpool Sound City, and Off the Record Manchester.

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Open Days

Our next Open Day for this course will take place on Saturday 28 September 2019. Book your place to see our facilities and speak to our staff and students.

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This course is open to International students

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Where our students go

Our students are shaping the future of the music industries through careers with organisations such as

And in jobs such as:

  • Music Marketing Manager
  • Music Data Analyst
  • Music PR, Promotions and Social Media Executive

Many others have gone on to set up their own independent music enterprises and projects, based on the work that they completed in their time at university.

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

80 UCAS tariff points.

Typical Offers (UK students)

At the point of enrolment, you must have GCSE at Grade 4 or above in English Language. Equivalent qualifications can be considered in lieu as long as the required subject is covered.

Plus, you must have achieved or be completing one of the following:

UK Qualification Requirements
A level  CDD. A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects. Excluded subjects General Studies and Critical Thinking.

Pearson BTEC Level 3 National Extended Diploma

MMP
Access to HE Diploma 60 credits overall - 15 credits at level 2 and 45 credits at level 3
GCSE English language at grade 4 (C) or above or equivalent qualifications must be achieved at application stage.

Scottish Higher

Achieve a minimum of 80 tariff points achieved from either five Highers or a combination of two Highers offered with two Advanced Highers.

International Baccalaureate Diploma Programme

Obtain a minimum of 24 points overall. For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) Group A English Group A - Grade 4 or above. Students who do not complete the IB Diploma and who achieve the minimum of 11 points from two Higher Level subjects, will be considered on the basis of their IB Certificates. OR English Group B - Grade 5 or above from the IB will be accepted.

OCR Cambridge Technical Certificate

Must be offered along with either two A-levels or two BTEC Level 3 Subsidiary Diplomas of 80 tariff points. Cannot be offered as a standalone qualification.

Pearson BTEC Level 3 National Diploma

MM. Can be offered along with either one A-level or one BTEC Subsidiary Diploma/ OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 80 tariff points.

Scottish Advanced Higher

Achieve a minimum of 80 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Essential

Please see your country page for further details on the equivalent qualifications we accept.

In addition to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

EU/Non-EU (International) Qualifications Requirements
IELTS

Minimum overall score of 6.5 with no sub-test below 6.0.

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Mature Applicants

Applications from mature students (21+) with alternative qualifications and/or considerable work experience will be considered on their merits.

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2020 FT 4 years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2020 FT 4 years £12,800 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
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 Complete your details
 Select your course
 Write a personal statement
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 Pay your application fee
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Portfolio Guidance

You are not required to submit a portfolio for this course.

Additional costs

Our courses include activities such as performance, exhibitions, field trips and production of works or artefacts which may require you to purchase specific equipment, instruments, books, materials, hire of venues and accommodation, or other items. Many of these activities are essential and compulsory parts of your learning experience.

The link below gives you an estimate of the possible costs associated with key activities on your course. Please bear in mind that these are only estimates of costs based on past student experience and feedback. The actual costs could vary considerably (either greater or lower than these estimates) depending on your choices as you progress through the course.

All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

View additional costs for this course

Foundation year

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Cross-media Production 1
20 credits

This practical production module explores media production techniques in radio, audio production, online video, virtual reality and television. You will learn industry-level practical skills and develop your own professional practice through a range of production activities and workshops.

You will learn production techniques for broadcast and for online and hear from industry professionals on current and emerging best practice. By the end of this module you will be able to produce and distribute innovative media projects for specific audiences, delivered across a range of online and social networking platforms. 

Cross-media Production 2
20 credits

This practical production module explores media production techniques in journalism, public relations, and events management. The module draws together the skills needed for writing and producing content for print and online, and developing communications campaigns that connect with audiences dispersed across digital platforms. You will develop your own professional practice through a range of production activities and workshops.

You will learn new skills in multi-platform and mobile journalism and strategic communications, and hear from industry professionals on current and emerging best practice for the media and music industries. By the end of this module you will be able to produce and distribute innovative media projects for specific audiences, delivered across a range of online and social networking platforms.

Media Context and Production
20 credits

This module will familiarise you with key concepts aligned to studying media and communication. You will draw on your own production work in order to analyse issues relating to the organisation, ownership and regulation of the media industry. You will contextualise the work you have produced in the context of wider media production practices.

By the end of this module you will have undertaken research relevant to the industry sector you are seeking to develop your skills within and understood the value of seeing your own work as that which connects with specific audiences who create meaning from your and others media texts.

Practice Skills
40 credits

This module is an independent study module during which you will produce a media practice project. You will present a proposal for a project, setting yourself a significant creative challenge, and work with a supervisory team to bring your work to fruition. You will draw on the production skills you have developed in earlier modules and use the project as the vehicle through which you showcase your creativity and your ability to work to professional standards.

Professional and Academic Skills
20 credits

This module will help you develop the academic skills needed to succeed in higher education, and the professional skills required to support your ambitions to be a media worker. You will build an online portfolio that will both evidence your growing skills developed across the course as a whole, and act as a showcase for the work you produce.

You will aim to build a community of interest around you and your work. You will be introduced to the wide range of academic and practical support that the university offers, and support from tutors will ensure you develop academic skills that will help you succeed as a student. You will keep an online learning diary that reflect on your development.

Year one

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Live Production 1
40 credits

You will get the chance to take part in multiplatform production days, delivering content for our in-house music media outlet, Eastside Sounds. There will also be a compulsory work placement in this module.

Creating Music Media Content
20 credits

The music industries are increasingly driven not just by songs, but by content – videos, images, and other texts which frame the music that we love. This module allows you to start to develop practical skills in content creation –including film editing, photography, PR, and a range of other skills – from our expert colleagues in Birmingham School of Media.

Valuing Music
20 credits

At a moment in time where revenues from traditional areas such as recorded music are falling, this module invites you to think about how the value of music might be reconsidered, and the problems and opportunities that this creates for aspiring music industries professionals.

Global and Community Impact
20 credits

This module allows you to start collaborating with music industries organisations and communities, exploring issues and challenges they face on a local and global scale.

Music Industries Landscapes
20 credits

This module will introduce you to the key sectors and revenue streams of the contemporary music industries. You will learn about how money is generated through music, and use this knowledge to learn-by-doing, establishing your own micro-label, events company, or other music-based project.

Year two

In order to complete this course a student must successfully complete all the following CORE modules (totalling 80 credits):

Live Production 2
40 credits

You will get the chance to take part in multiplatform production days, delivering content for our in-house music media outlet Eastside Sounds. There will also be a compulsory work placement in this module.

Music Industries Ecologies
20 credits

This module invites you to think about the relationship between the music industries and a wider system of media production and consumption. You will be required to carry out research into the interrelated nature of music and media, and to consider how your developing media skills can help you to present this information in an engaging and professional manner.

Popular Music Narratives
20 credits

Building upon the skills, knowledge, and experience from Level 4, this module invites you to examine the current state and changing nature of the field of popular music studies. You will learn about a range of critical perspectives and positions on popular music from the standpoint of both popular music culture and music business/ industries.

In order to complete this course a student must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

Faculty optional module
20 credits

The programme structure allows you to choose an option from modules that are operated on a faculty-wide basis. This option is taken in semester two of year two:

  • Collaborative Practice – this module allows for collaboration with students from other Schools within the Art, Design and Media faculty.
  • Work Experience – you may choose to undertake an additional work placement.
  • Live Project – you will work to a brief on a real-world or simulated project. A series of live project briefs will be set each year, including an option based on an overseas visit.
School of Media optional module
20 credits

The programme structure allows you to choose an option from modules that are offered within the School of Media across other programmes. Some options are closely aligned with your area of study but you may choose to take an option from any in the following list (note that not all options may be offered each year). This option is taken in semester two of year two:

  • Creating Compelling Content
  • Campaigning and Investigative journalism
  • Lifestyle and Branded Media Content
  • Bi-Media drama
  • Television Studio
  • Music, Media and Digitalisation
  • Digital Content Distribution
  • Advanced Visual Communication
  • Music Industry Promotional Practices
  • Commercial Production for Radio
  • Radio Documentary
  • Fashion Photography
  • Photojournalism
  • Gender, Sexuality and the Body
  • Comedy in the Media and Popular Culture
  • Perspectives on Community and Alternative Media
  • Race, Ethnicity and the Media
  • Media and Materiality
  • Fandoms and Subcultures
  • Communities of Practice: Culture, Heritage and Space
  • Film Cultures
  • Media Censorship and Regulation
  • Celebrity Culture
 
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year three

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

Major Project
60 credits

The purpose of the module is to enable you to undertake a sustained, theoretically and professionally-informed project, exploring an area that is of personal interest to you. This is your chance to align your practice with your specific career aspirations in the music industries. You will have the option to choose between undertaking an extended piece of academic research or an extended professional project.

Professional Media Contexts and Practice
20 credits

This core Level 6 module is delivered in Semester 1, over 10 taught weeks, and comprises parallel specialist media production workshops. 

The workshops will include both practical and theoretical elements, and will build on the technical, editorial and critical skills you learnt earlier in the course, taking them to a more professional level. The approach is practice-led, with theoretical knowledge applied. Depending on the specialism, you may further develop skills in operating particular technical equipment and specialist software, as well as developing your editorial ideas, and ability to develop, plan and organise activities. Each workshop will be situated in its media industry context, both nationally and internationally, and will help improve your employability, as potential creative industry workers. You will identify a target audience for your work, and create a cross-media/multi-media product/s in order to help engage your audience.

Critical Music Futures
20 credits

This research-intensive module provides a space for you to think critically about key issues and cutting-edge developments in the contemporary music industries. Working collaboratively with the Birmingham Centre for Media and Cultural Studies (BCMCR), BCMCR staff and leading external researchers/academics will present and discuss their current research projects, to help inform your knowledge of issues and debates within the music industries.

Professional Academic Development
20 credits

This module prepares you for your transition from academia to the professional music industries. Through a series of lectures, workshops and masterclasses you will develop practical employability skills such as CV and professional profile building and interview preparation. You will critically reflect on how the previous three years of skills, knowledge and experience gained on the programme, have developed your professionalism.

This pathway is focused on music enterprise and entrepreneurship, encouraging you to be creative and innovative.

While developing skills to enable you to work in a number of areas of the music industries, the focus on entrepreneurship reflects the current industries landscape where the music industries is looking towards Small to Medium Enterprises (SMEs) to provide niche products and services to the wider music industries.

Across each of the undergraduate degree routes there is an equal emphasis on production, theory and professional studies.

Classroom activities and projects

During your studies you will have opportunities to undertake a range of learning activities that include producing music media content and writing reports and essays that are informed by research. These include such activities as setting up a record label, putting on live music events, developing and delivering a music industries conference. Working collaboratively with local and international industry and academic partners. Conducting academic and industry facing research into the contemporary music industries and their cultures. 

Birmingham School of Media also has an established and inclusive research culture that promotes dialogue and collaboration between staff and students. The Birmingham Centre for Media and Cultural Research (BCMCR) in the School of Media welcomes visiting researchers from across the world and holds regular research seminars which mix presentations from staff, PG students and speakers from a range of our collaborative partnerships. BCMCR welcomes all students to research seminars, which are free to attend.


Trips and visits

Over the course of your studies you will have the opportunity to attend a range of music industries conferences and events. In recent years music industries students have had the chance to attend Liverpool Sound City – one of the UK’s biggest music industries professional conferences – We Are Robots – a conference and festival based in London’s Brick Lane which discusses and explores the increasing influence of digital technologies on music, and Off the Record – a multi-venue live music event and conference in Manchester’s Northern Quarter.

Each year we offer the George Jackson Travel Bursary to an outstanding graduate from across our courses that puts forward an interesting proposal to travel. Past winners include Laura Stubbs, a graduate with a passion for Eastern European puppetry, film-making and animation, who visited the Czech Republic to help gain an understanding of the surroundings that have influenced some of the country's greatest animators.

Further Study

By 2022 it is estimated that one in seven jobs will require postgraduate qualifications (UK Commission for Employment and Skills 2014).

As a School, we invest significantly in our postgraduate provision as we recognise that more specialist and professional courses are required across the media industry.

You have the opportunity to further develop your specialism through our postgraduate courses that are currently offered:

  • MA Global Media Management
  • MA Event, Festival and Exhibition Management
  • MA Media and Cultural Studies
  • MA Media Production

See full list of our postgraduate media courses

Media blog

School of Media blog

Take a look at our blog to see the latest news and events from the School and get an insight into life as a student at Birmingham School of Media.

Read the latest post 

Enhancing your employability skills

DHLE data indicates that the average rate for those studying Music Industries in the Birmingham School of Media in employment or further study was 90% between 2011/12 and 2015/16.

Previous students have gone on to a number of roles within the music industry including work with music collection agencies, industry support bodies, live music promoters, record labels, and within music journalism and music media broadcasting. 

Organisations include: NEC group, Universal Music Group, Warner Music Group, Sony Music Group, Nuclear Blast Records, Punch Records, Barclaycard Arena, Birmingham Symphony Hall, O2 Arena, Birmingham International Jazz festival, Shambala Festival, Supersonic Festival, Swingamajig, British Phonograph Industry, Sony Music, PPL PRS Ltd, Radio 1, Radio 1 Xtra.

As well as gaining course-specific skills, you could also gain broader tools through our Graduate+ programme, which will help enhance your employment options by helping with careers development, employability activities, volunteering and part-time work experience.

Allied with these course-specific experiences, you will also have access to a range of support staff and services from the University’s Careers Service, who can help with:

  • Reviewing CVs, covering letters and application forms
  • Career planning and decision making
  • Preparing for interviews and assessment centres
  • Developing portfolios
  • Networking with employers
  • Advice about self-employment and entrepreneurship

Links to industry

UK Music logoAs a BA (Hons) Music Industries student you will benefit from our membership of UK Music’s Music Academic Partnership. As one of only 17 institutions nationally, our MAP status is designed to maximise the employability of students; and future-proof the music industry by ensuring new entrants have the right mix of experience and skills most needed. As a MAP member, our curriculum is shaped and informed by the needs and wants of the industry itself, to ensure that you are developing the right skills, knowledge, and experience for a career in music.Through our membership, you will gain access to masterclasses from leading industry professionals, opportunities to get involved in industry research, networking and information events and input and support into your future career.

Birmingham Music Coalition

We play a key role within the Birmingham Music Coalition (BMC), a music industries lobbying group made up of, and linked to, a number of influential local, regional and national music industries organisations. We also have an industry advisory panel whose membership includes international music industries professionals from Warner Music UK and Kobalt Music Group. They advise and inform us of current music industries developments and practices, to ensure our students are developing the skills, knowledge and experiences that are sought by industry employers.

Placements

Placements and work-experience are a core part of BA (Hons) Music Industries, and the ethos of the Birmingham School of Media more broadly. As a student on the course you will be required to source and undertake relevant placements (supported and guided by our tutors and professional networks), and to draw upon these experiences in the work that you are producing within your taught modules.

In recent years our students have secured work placements with a range of key music industries organisations including:

  • Sony Music Group
  • Universal Music Group
  • Warner Music UK
  • O2 Academy
  • BPI
  • Ticketmaster
  • Association of Independent Festivals
  • NEC

As well as innovative and exciting local businesses such as:

  • Punch Records
  • Supersonic Festival
  • Birmingham International Jazz
  • Blues Festival
  • Birmingham Music Archive
  • Home of Metal

More about our placement opportunities...

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Our Graduates

Sebastian Simone

Sebastian Simone

Marketing Manager, Warner Bros Records

Graduate stories - Charlotte Smith

Charlotte Smith

Charlotte Smith graduated in 2010 and was immediately offered an internship at The NEC Group through the School's ongoing relationship with them. She has since risen through the ranks and is a Sales Executive at the NEC Group working for the Genting Arena and the Barclaycard Arena, where she is responsible for coordinating their live stages.

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Popular home countries

Our students come from around the world but our media and communication course is most popular with international students from:  

Parkside and Curzon Buildings

Our Facilities

When you join Birmingham City University, the first thing you will notice is the high standard of our campuses.

With an investment of £340 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.

State-of-the-art facilities

You will learn in our state-of-the-art facilities - including the £62m fully-digital Media Centre - located on the City Centre Campus. You will enjoy access to extensive studio and workshop space including four TV studios, six radio studios and broadcast-standard edit suites, as well as cutting-edge equipment and software.

Facilities include the largest TV floor of any university in the UK, a ‘green screen’ and the MILO motion control camera - we are one of just two universities in Europe to offer MILO technology.

Meet our staff

All staff at the School are established media professionals who bring with them a range of expertise. They provide students with practical and relevant insight with real-life experience of business and industry, and are able to recognise and respond to the rapidly changing demands of the media.

Our staff continue to work with industry consulting for music SMEs, and a number of visiting lecturers come from the industry to share their knowledge and skills with the students. Our research staff also work on a number of music industry related projects helping music businesses develop new ways of thinking and working.

Ellie Tomsett

Ellie Tomsett

Lecturer – Programme Lead for Foundation

Ellie is a lecturer in media and course director for the School of Media's Foundation Programme. Before joining BCU Ellie worked in Higher Education for four years. Ellie taught film studies and screenwriting students at Sheffield Hallam University and contextual studies to filmmakers, animators and photographers at Manchester School of Art. Before teaching in HE Ellie worked in the UK film education sector, during this time she delivered training to teachers, youth workers and professional filmmakers across the country and organised filmmaking and theory activities for large organisations such as The BFI, The Industry Trust and Transformation Trust.

Ellie's research is focused on contemporary feminisms and stand-up comedy and she has been Researcher in residence with the UK Women in Comedy festival since 2014. In 2017 she co-founded Mixed Bill a comedy and gender research network which seeks to engage comedy industry professionals, researchers and members of the public in discussions and activities that address the under-representation of minority groups within the comedy industry. She has published on feminist and post-feminist stand-up comedy, self-deprecatory comedy and body positivity as well as more recently exploring comic reactions to the Brexit

Read Ellie's full profile

Matt Grimes

Senior Lecturer in Music Industries and Radio, Award Leader MA Music Industries, Degree Leader Music Industries

Matt worked in the music industries for a number of years and later ran a media company that enabled access to media for marginalised social and community groups and young people in rural areas. By linking them up with SMEs in the region, Matt's students learn that there is hard graft in this glamorous-sounding industry. He is developing the course to make it as relevant as possible to the working world, to ensure the students are equipped with the skills needed to make it in this competitive industry.

Read Matt's full profile

Iain Taylor

Iain Taylor

Lecturer in Music Industries

Iain Taylor is a Lecturer in Music Industries in the Birmingham School of Media at Birmingham City University, and currently completing his PhD at University of the West of Scotland. His research is concerned with the negotiation of value around music formats, and our relationship with recorded music in an age of ever increasing digital intangibility. In particular, he is interested in the tensions that exist in our relationships with both analogue and digital music formats, and ways of thinking and talking about hybridity between analogue and digital media and practice.

Before entering academia he worked variously in events marketing and PR, music tuition, and as a multi-instrumentalist musician.

Read Iain's full profile

Dr Asya Draganova

Lecturer in Media and Communication

Dr Asya Draganova is a Lecturer in Media and Communications as well as an active researcher within the fields of media and cultural studies, popular music, and cultural sociology.

Asya’s academic background is in Media and Cultural Studies, with a First Class BA (Hons) awarded in 2011 and a PhD obtained in 2016.

Asya’s doctoral research, awarded by Canterbury Christ Church University, was an ethnographic study into the creation and articulation of popular music within the social and political contexts of contemporary Bulgaria. Since completing her PhD, Asya has been involved with research dedicated to the value of popular music for the heritage and contemporary identity of places and their communities. Currently, Asya is working on developing a study in collaboration with Professor Paul Long, focusing on the local and international significance of heavy metal for the cultural identity of cities, including Birmingham, which is associated with the emergence and formulation of heavy metal. Working with Professor Shane Blackman (Canterbury Christ Church University), Asya is also part of a research on the value of popular music scenes, especially the phenomenon of the so-called ‘Canterbury Sound’, within the heritage and university city of Canterbury.

Alongside teaching and research, Asya also reviews for the Journal of Youth Studies (Taylor and Francis) and Young: The Nordic Journal of Youth Research (Sage). She is a member of the International Association for the Study of Popular Music. Academic roles that Asya has held in the past include Programme Director for Researcher Development Programme and Research Fellow for Impact in Preparation for REF 2021.