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Marketing (Professional Practice) - BA (Hons)

Clearing places available

112 points required

Work out your points with our UCAS points calculator

  • UCAS Code: N005
  • Level: Undergraduate
  • Starting: September 2020
  • Location: City Centre
Waiting for results? Download Clearing Guide Got your results? Apply online now

112 points

(or equivalent) is the minimum you will need to be considered for this course in Clearing.

Use the UCAS Tariff Calculator to work out your points.

Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Download our guide to Clearing to prepare ahead of results day and get your results day 2020 questions answered.

Get advice

Please note: the entry requirements listed below are relevant for main cycle applications and may not be applicable during Clearing.

Want to become a marketing professional? Our BA (Hons) Marketing (Professional Practice) course allows you to take a year-long placement in industry during your final year of study.

Designed to fast track your professional development, this course teaches you the marketing skills you need to succeed. Our course mixes theory with practice, and in your final year you’ll combine study with a paid work placement, gaining first-hand experience in the marketing sector.

What is a Professional Practice degree?

Standard undergraduate degrees typically take three years of study to complete. At Birmingham City Business School we also offer sandwich degrees, which are four years in length and incorporate a year-long placement in industry during your third year.

Professional Practice degrees, however, combine the merits of both of these approaches in one degree, allowing you to complete your full degree and your year-long placement all within the standard three year period. Upon successful completion of your second year, you will embark on an industry placement for your third and final year. We have a dedicated team who will help you secure a placement directly related to your degree and career aspirations.

As a Professional Practice student, you complete the same number of modules and credit as a standard degree except now your learning, teaching and assessments will be related directly to the real world experience you gain on placement. During your placement year you will be allocated a placement tutor and your practice based learning will be supported by some block teaching at the University supported by on-line learning activities.

The Professional Practice pathway is perfect for you if you want the benefit of a placement year, but want your degree to be completed within three years.

What's covered in the course?

Working in a real job role will give you the skills and experience you will need for your full-time career. It has helped our former students gain roles with the likes of Unilever, the Royal Bank of Scotland and Disney. Our alignment with the CIM ensures our course content remains fresh, relevant and full of key industry insight.

We teach by using real business scenarios, so you will get the chance to draft marketing plans for actual companies, work on business case studies and gain work experience both within the University and with one of our industry contacts.

Why Choose Us?

  • Students are satisfied with our courses! Our Marketing courses scored 90.3 per cent for overall satisfaction in the National Student Survey 2019.
  • This degree course is aligned with the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession.
  • Our innovative Professional Practice route is a fast-track degree which enables you to complete your third and final year while enjoying the benefits of a year-long work placement. This allows you to gain valuable real-life experience in industry and embark on your career a year earlier than a traditional sandwich degree.*

  • Recognising the global scope of marketing, all our courses have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • You’ll learn from industry experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector.
  • Don't meet the entry criteria? Our Foundation Year courses offer a route to a full undergraduate degree at a lower entry tariff.
  • We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, create marketing material and gain practical experience both within the University and with industry contacts.
  • We have our own student-run, in-house marketing agency, The Link, where you can sharpen your skills with briefs and projects from leading businesses and organisations, such as Edgbaston Cricket Ground, Serco and Cure Leukaemia.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK.
  • All of our team have an open door policy offering drop-in tutorials to make sure you get as much advice as you need, when you need it, to get the most out of your time here. 

Find out more

*Please note that the year-long placement year is compulsory and you will be required to organise the placement with the support of our Placements Office. If you do not secure the placement, your course will revert to the standard BA (Hons) route.

** Please note this course has changed name for 2017/18. The KIS data below relates to the previous course title.

This course is open to International students

Birmingham City Business School

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Visit our School site for more student work and extra information.

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*National Student Survey 2019

Job Roles

  • Head of Marketing
  • Digital Marketing Manager
  • Account Executive
  • Content Manager
  • Media Executive

*Complete University Guide 2020

Course Accreditations

This course is recognised by:

Chartered Institute of Marketing

Entry Requirements


(or equivalent) is the minimum you will need to be considered for this course in Clearing. Use the UCAS Tariff Calculator to work out your points.

Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Download our guide to Clearing to prepare ahead of results day and get your results day 2020 questions answered.

Get advice

Alternative options

If you do not have 112 points, you may like to look at our:

Or explore your options if you don’t have enough points for any of our courses.

Please note: the entry requirements listed below are relevant for main cycle applications and may not be applicable during Clearing.

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBB or 120 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

Typical Offers (UK Students)

GCSE English Language and Maths at grade 4 or above, at the point of enrolment. Equivalent qualifications will be considered. Plus, you must have achieved or be completing one of the following:

UK Qualification Requirements 2020/21
A Level / AS Level BBB at A Level (120 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered. GCSE Science is not required for Access students.
BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.
BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma DDM (120 points).
BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM).
International Baccalaureate Diploma

30 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 120 UCAS Tariff Points.

Those completing the IB Certificates will require a total of 15 points or above from three Higher Level Subjects.

Irish Leaving Certificate (Higher Level) Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in four Higher level subjects.  This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum H5/D1).
Scottish Advanced Higher

Achieve a minimum of 120 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCC. 

Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).

Maximum of three Advanced Highers can be considered together.

Advanced Welsh Baccalaureate Skills Challenge Certificate

Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications).

Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas/ OCR OCR Cambridge Technical Introductory Diplomas  (grades D and M) or a BTEC 12-unit National Diploma/ OCR OCR Cambridge Technical Diploma (grades DM).

Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students

Applications from international applicants with equivalent qualifications to 120 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK/EU students
  • International students

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 Years
  • £12,800 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Places available to start in September 2020

If you'd like to start this course full-time this September, you can apply through Clearing.

Got your results?

If you've already received your results and have enough points for this course you can apply online now.

Apply now

Waiting for results?

Download our guide to Clearing to prepare ahead of results day and get your results day 2020 questions answered.

Get advice

International and part-time students can apply online as normal using the links above.

Want to start in September 2021?

You can apply via UCAS from September 2020.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).

Finance for Managers
20 credits

This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.

You’ll explore key areas of accounting including gaining an appreciation for how basic financial statements are prepared and how you can assess both the financial performance and financial position of a business.

Marketing Foundations
20 credits

Every day, billions of people spend their money on products and services without necessarily considering why they decided to buy those particular offerings. Each of these products and services have been carefully developed to fulfil the needs of a particular target audience of which each of us may be a part.

Whilst many people associate the word marketing with advertising or design, the marketing concept is far wider-reaching in its scope and is a core function within many successful household names, such as Apple, Disney, McDonalds and many, many more.

For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

Professional Development
20 credits

As demonstrated in recent CBI reports, for graduates to be successful within the workplace, requires that they possess the appropriate skills and knowledge, as well as have the right attitudes and behaviours required for the world of work. Focussing on your employability is therefore part of your degree, however it is more than just about securing a role, it is about equipping you with competencies that you will need for your future career.

This module has been designed to enable you to start the process of continuous professional development. Professional development is a combination of approaches, ideas and techniques that will help you manage your own learning and growth as an undergraduate through to graduation and beyond. With the focus firmly on your skills, and how you grow and maintain them, this module is designed to enable you to develop the skills and experience that will make a difference to both your employability and your academic study.

Consumer Psychology
20 credits

This module makes a significant contribution to the programme philosophy by providing the knowledge and understanding of all the key concepts upon which consumer behaviour is built. In line with the programme aims and level 4 learning outcomes, this module establishes a sound foundation on which to base future study, as it delivers the theoretical underpinning necessary for successful marketing, focusing on the centre of a business – the consumer.

Introduction to Creative Concepts and Design
20 credits

The aim of this module is to develop your academic knowledge and transferable skills needed to understand the creative process. This module will develop your skills and understanding of the creative process by facilitating working as individuals and groups. The principles of practice based learning will be applied throughout this module allowing you to uniquely experience the challenges and rewards of working as part of a creative team.

You will work as members of an agency team to develop a creative pitch and portfolio of artefacts. These pitches will encompass the skills suitable across diverse business sectors and will develop your understanding of the creative process, your role within a team and your application of the creative process to a defined task. This learning experience will give you insights into good design practice beyond theory, with the practice based approach strengthening your skills in this important area of marketing.

In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.

Introduction to Digital Media
20 credits

Technological advances within marketing now enable organisations to better identify and reach prospective customers. Organisations no longer obtain a competitive advantage simply by producing high quality products or services. In line with programme philosophies of applied learning and practice led education you will learn concepts, as well as skills that will allow you to be develop digital ideas.

Introduction to Retail Marketing
20 credits

The aim of this module is to introduce you to the main subject areas of retail marketing, from consumer behaviour and segmentation to store location theory, multi-channel retailing and retail communication. This module is distinct in that it uses a combination of case studies, practical exercises as well as an examination of theoretical concepts, enabling you to appreciate the principles of retail marketing in practice.

Though not a pre-requisite to the retailing pathway within the suite of undergraduate marketing programmes, it will enable you to understand more about the core concepts of retail marketing, helping you to determine whether this is an area you wish to specialise in.

Introduction to Integrated Marketing Communications
20 credits

Marketing communications is a key strategic area for any business, as it gives visibility and understanding of an organisation’s products and or services, providing information that elicits a positive response. Utilising a variety of techniques, marketing communications applies a range of tools, techniques and media to deliver these messages, designing campaigns that drive desired behavioural responses.

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).

Marketing Insights and Analytics
20 credits

In line with the level aims this module will equip you with the practical skills needed to undertake effective research and analysis. Through the use of a live client brief that will form the assessment for this module, you will learn to differentiate a range of marketing research strategies and use a selection of marketing research techniques to initiate and undertake critical analysis, applying findings to solve a set marketing problem.

Service Experience Design
20 credits

The main theoretical and application focus of the Service Experience Design module is located within the multi-unit service sector and the field of service science. The importance of the service economy is evidenced by the macroeconomic shift over the last 20 years from goods to services in the most major industrialised economies and currently represents at least 70% of employment value added in most of these countries. Service productivity and service innovation are seen by policy makers as the key to future economic growth. In the same period, the number of multi-unit service organisations (such as restaurants, hotels and fast food chains) have more than doubled.

Brand Management
20 credits

Brand management is a fascinating subject as we live in a world where we are surrounded by brands – from the everyday objects used daily to the more prestigious and opulent products and services on offer. It is therefore imperative that as a student on a marketing course, you should be able to appreciate and apply the concepts of branding as they relate to contemporary products and services. Building and managing brands is the key to attaining a sustainable competitive advantage and ensuring long term profitability for organisations.

Marketing Communications Planning
20 credits

This module is core for all marketing students, irrespective of their pathway. The reason for this is that marketing communications is a key strategic area for any business, as it gives visibility and understanding of an organisation’s products and or services. It utilises a variety of techniques, communication tools and media to deliver these messages, designing campaigns that drive the desired behavioural responses.

In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.

Channel Management and Routes to Market
20 credits

Channel management is the distribution part of the marketing mix, dealing with how manufacturers ensure products and services reach the target end consumer most effectively and efficiently.

This module aims to equip you with the skills to plan and implement a channel strategy that is appropriate to product or service, selecting relevant intermediaries, channel role, as well as focussing on account management and negotiation techniques. This module demonstrates how marketing links to other areas of business such as sales and category planning and focusses on both the business-to-business and business to consumer relationships, providing that interdisciplinary approach that is outlined in the programme aims.

Retail Operations
20 credits

Part of the retail pathway this module introduces students to the key elements of retail operations theory and practice that impact consumer’s experiences and store performance. It will consider both the strategic and tactical approaches to developing and managing retail operations, and will focus on specific areas including human resources management, retail law, sustainability and retail strategy developing an interdisciplinary focus in line with the programme aims.

Content Marketing Strategy
20 credits

This module is designed for students taking the digital pathway. It has been developed in response to the growing body of evidence highlighting the role content plays in engagement and relationship development with customers. Marketing is a constantly evolving environment and in line with the programme rationale this module helps to prepare and rehearse your marketing career. Following on from theoretical underpinning from your first year module, this module provides an opportunity to apply that theory within your chosen pathway.

User Experience and Architecture
20 credits

User Experience (UX) design has become an increasingly important concept in modern business, focusing on the creation of effective digital interactions that fulfil the user’s needs. This module explores the concept of UX design, identifying the tools and techniques that organisations can use to enhance the customer’s online journey, along with the IT architecture and operational infrastructure needed to support it.

Event Management
20 credits

The module explores the principles of event management from the initial concept to onsite operations. In line with programme aims of integration of practice and academic theory, you will develop the understanding and skills needed to deliver innovative event marketing strategies and ideas for such scenarios as product launch, exhibitions, conferences, or fundraising.

Visual Communication for Marketers
20 credits

This module responds to the ongoing evolution of the nature and structure of the marketing industry. For example, the increase in smaller, nimbler agencies that respond to today’s digital consumers has led to a need for a multi-skilled graduate. Here graduates are expected to not only have good marketing insight but be digitally and design savvy. This module offers you the opportunity to develop your own visual literacy and understanding of visual communication.

Managing Behavioural Change
20 credits

Changing or modifying human behaviour remains one of the most intricate and challenging facets of contemporary marketing practice. Often referred to as social marketing, this application of marketing practice, enhanced by the use of sociological and psychological theories and frameworks, is best known for its use in public health campaigns such as anti-smoking, drink-driving, drug abuse, sexual health with the aim of improving the quality of life for the whole of society.

20 credits

This module will continue to develop key transferable skills from level 4 such as group discussion and debate, critical evaluation and evidence-based reasoning. There will be research-led teaching which will explore key debates and methodologies used in neuropsychology and cognitive Psychology. The GBC area of biological Psychology and cognitive Psychology will be supplemented through this module.

All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Strategic Marketing, Management and Planning
20 credits

The success of most businesses rests with the effectiveness of their marketing strategy and planning, as it is the central determinant of returns to investors. Income is maximised when marketing undertakes effective planning that is driven by an appreciation and understanding of the marketplace, the consumer and the wider external environment. Therefore, it is mandatory that any marketing graduate has an understanding of strategy and planning, as it enables activities to be directed to the specific needs of that organisation.

Emerging Themes
20 credits

The Emerging Themes module is closely aligned to the philosophy, aims and learning outcomes of the marketing suite of awards because it is directly related to the examination of practice and the impact of that practice. As a level 6 marketing module our focus is on developing competencies in the areas of academic research, critical evaluation, independent working and a willingness to take initiative in the application of marketing concepts in the strategic decision making process. This module will develop and challenge you in all of these areas equipping you with the skills employers demand.

One Planet Business
20 credits

The issues of ethics, social responsibility and sustainability in business have moved from the marginal to the mainstream during the last 40 years. With the impact of consumption running at 1.6 planet’s worth of resources each year, society is increasingly looking to develop a long-term, sustainable vision for the future that takes into account not only the economic factors of business, but also considers the social and environmental impact of decisions.

As such, this module aims to provide you with an understanding of the role that marketing has to play in meeting the needs of the sustainability agenda. It identifies the nature and extent of the challenges facing organisations today and considers potential approaches for addressing these. In doing so, it aspires to creating a vision of the future in which organisations, consumers and government can work together to realise a one planet business strategy.

Business Development
20 credits

This module provides students with a thorough grounding in the techniques of business development needed to achieve organisational objectives. Whilst the module focuses primarily on the sales process within business to business manufacturing and retail contexts, it also explores business to consumer contexts. Employment in sales related careers within the business to business sector represents 8% of total UK employment – one of the UK’s largest sectors of employment and is forecast to grow by 12% by 2020.

Integrated Business Research Project
40 credits

The aim of this module is to provide a framework for you to undertake a substantial piece of disciplinary-relevant research. It is founded upon Birmingham City Business School’s teaching and learning philosophy which integrates theory and practice.

Course Structure

We’ll make sure you’re perfectly prepared for a career within the marketing industry, through relevant assessments, practice-based teaching and scenarios that mirror situations you’d face in your future career.

To ensure you have the attributes needed, there’ll be the use of live clients for teaching and assessment, case studies and our Virtual Learning Environment, all of which will give you a comprehensive education into an exciting, ever-changing environment.

In your first year, you’ll gain a solid understanding of the major theories, principles and concepts of marketing, along with key transferrable skills that will be highly desired by employers.

Your second year will see you continue to develop and build on the skills you learnt in your first year. You’ll utilise the principles of marketing practice in an operational context, solving industry issues and analysing different scenarios.

Trips and visits

You will have the chance to visit a range of marketing companies and other businesses while on the course, learning first-hand how a company operates and markets itself successfully. In the past, students have visited leading businesses such as Sadler’s Ales.

This course is aligned to the following organisation:

Chartered Institute of Marketing
Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Birmingham City University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Overseas opportunities

You can gain international insight and experience a new culture with our Erasmus or Erasmus+ student exchange programmes. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.

Further studies

Upon graduating, you could continue your progression with a Master’s degree.

What our students say

"One thing I am most enthusiastic about is how practically-based the course is. For example, our lecturers use live clients for our assessments. We created a marketing, advertising and PR portfolio for HS2."

Katie Holmden-Bollard, Marketing student

Enhancing employability skills

Your programmes will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our course enables you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process.

Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries.

In addition, you could gain first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.


By choosing this course, you’ll have the opportunity to undertake a one-year, paid work placement. We have links with many businesses across industries, locally and worldwide. This means you’ll get really valuable, direct experience on your paid placement.

Previous students have undertaken placements with companies such as Sky, Johnson & Johnson, and Disney.

Whether you take the four-year or three sandwich route, the important thing about work placements is that they provide an opportunity for you to get to grips with working, meeting deadlines and working in a team. A placement enhances your knowledge in many ways, helping you with your course, as well as helping you to find out more about a job or industry, leading to more informed decisions upon graduation.

More about our placement opportunities...


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

What our graduates say

"Working with brands is one of the highlights of my jobs, I really enjoy working together on a brief and finding a way to naturally integrate products I genuinely love into my usual content. I’ve also been lucky enough to accompany brands on amazing trips around the world to learn more about their upcoming launches, a standout trip for me was visiting Ghana with Sport Relief."

Lily Pebbles, Marketing graduate

*DLHE Survey 2016/7

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

"We’ve got lots of exciting opportunities waiting for you, such as live client projects, a marketing agency, and much more. Marketing is a wonderful area to learn about and an exciting area to work in, and we’re so looking forward to starting this journey with you."

Nicola Gittins, Course Leader

Nicola Gittins Profile Picture July 2016

Nicola Gittins

Senior Lecturer in Marketing Communications

Nicola Gittins is a Senior Lecturer in our marketing programmes, with an interest in digital marketing and marketing communications, who combines over 15 years' professional industry experience with many years experience of teaching marketing.

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