Illustration - BA (Hons)
Currently viewing course to start in 2024/25 Entry.
Our BA (Hons) Illustration degree course aims to give those with a passion for image making and illustration the skills they need to capture and communicate ideas through pictures. We celebrate the challenge of finding your individual visual voice through experimenting, risk taking and critical reflection....
- Level Undergraduate
- Study mode Full Time
- Location City Centre
- Award BA (Hons)
- Start date September 2024
- Fees View course fees
- School School of Visual Communication
- Faculty Faculty of Arts, Design and Media
This course is:
Available with Professional Placement year
Open to International Students
Overview
Our BA (Hons) Illustration degree course aims to give those with a passion for image making and illustration the skills they need to capture and communicate ideas through pictures. We celebrate the challenge of finding your individual visual voice through experimenting, risk taking and critical reflection. You will also explore how your work can be applied across a wide range of contexts, from commercial work to personally-driven projects.
This course provides an opportunity to develop a wide range of transferable skills and design process knowledge that is highly desirable to employers.
What's covered in this course?
Our challenging and exciting Illustration course will help you develop new skills and different ways of thinking, enabling you to find your own individual, visual language and prepare you for the ever-changing creative industry.
The course celebrates the synthesis between illustration and all the other visual communication subject disciplines, leading to the development of strong student collaborations that again aims to reflect industry practice.
We support a lively creative community, encouraging the value of peer learning. This learning is supplemented by an integrated workshop programme that provides the opportunity to work alongside, and be informed by, industry experts from a wide range of disciplines.
Professional Placement Year
This course offers an optional professional placement year. This allows you to spend a whole year with an employer, following successful completion of your second year, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.
If you choose to pursue a placement year, you will need to find a suitable placement to complement your chosen area of study. You will be able to draw on the University’s extensive network of local, regional, and national employers, and the support of our Careers teams. If you are able to secure a placement, you can request to be transferred to the placement version of the course.
Please note that fees are payable during your placement year, equivalent to 20% of the total full-time course fee for that year.
I took part in an internship with Moonpig and I’ve also worked for George Asda, as well as completing some design work for some festivals. The course gives you live briefs which gives you direct connections to the industry, as well as the opportunity for your work to actually be used and displayed somewhere.
Phoebe Munger
Raluca Farcas
After falling in love with the University during a study abroad trip, Raluca made the decision to transfer to BCU to study BA (Hons) Illustration. The transfer led to some amazing opportunities, including an internship with Moonpig and a contract to illustrate a children’s book. Raluca is now studying MA Visual Communication and working towards her goal of becoming a successful Illustrator.
Read in fullWhy Choose Us?
- There will be opportunities to exhibit at high-profile London graduate shows, such as New Designers.
- You will receive industry insight from significant practitioners. Visitors to the course include Lawrence Zeegen, Aleesha Nandhra, Raj Dhunna Laura Carlin, Russell Cobb, Sarah Fanelli, Le Gun, NoBrow, Joel Millerchip, Luke Tonge, Jonny Hannah, Isabel Greenberg, Dr Sketchy’s Anti-Art School, Paper Cinema, Fabric Lenny, Owen Davey, Lizzie Stewart and Jo Todd-Stanton.
- Live project partnerships include Tiny Tree Books, Baxter and Bailey, Birmingham Design Festival, Birmingham Repertory Theatre, DanceXchange, Flatpack Film Festival, Playground Games, George at Asda, and Moonpig.
- Professional practice and core business skills are delivered by outside agencies such as the Association of Illustrators and other external specialists.
Open Days
Join us for an on-campus Open Day where you'll be able to meet us in person. Booking for the next event isn’t open yet. Register your interest below and we’ll email you as soon as booking goes live.
Next Open Day: 29 June 2024
Entry Requirements
These entry requirements apply for entry in 2024/25.
All required qualifications/grades must have been achieved and evidenced at the earliest opportunity after accepting an offer to help confirm admission and allow for on-time enrolment. This can also include other requirements, like a fee status form and relevant documents. Applicants can track their application and outstanding information requests through their BCU mySRS account.
112 UCAS tariff points
Please note: If you qualify for our BCU Accelerate scheme, you could receive an offer that is two grades below our normal entry requirements. Find out more about BCU Accelerate.
Applicants will also need to submit a good portfolio.
If you have a qualification that is not listed, please contact us.
Fees & How to Apply
UK students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2024
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £9,250 in 2024/25
- Apply via UCAS
International students
Annual and modular tuition fees shown are applicable to the first year of study. The University reserves the right to increase fees for subsequent years of study in line with increases in inflation (capped at 5%) or to reflect changes in Government funding policies or changes agreed by Parliament. View fees for continuing students.
Award: BA (Hons)
Starting: Sep 2024
- Mode
- Duration
- Fees
- Full Time
- 3 years
- £16,085 in 2024/25
Guidance for UK students
UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.
The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.
Applying through UCAS
- Register with UCAS
- Login to UCAS and complete your details
- Select your course and write a personal statement
- Get a reference
- Pay your application fee and submit your application
Guidance for International students
There are three ways to apply:
1) Direct to the University
You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.
2) Through a country representative
Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.
3) Through UCAS
If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).
You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.
Portfolio guidance
If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.
Please see our portfolio guidance page for tips on putting your portfolio together.
Portfolio guidance
If you receive an offer to study this course, you will be required to submit a portfolio. We ask that this is submitted within four weeks of receiving your offer.
Please see our portfolio guidance page for tips on putting your portfolio together.
Personal statement
UK / EU students are required to submit a personal statement as part of their application for this course.*
The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.
Here are the key areas you’ll need to address:
- Course choice - Why does this course appeal? What areas are of particular interest?
- Career plans - If you have a specific career in mind, say how your chosen course will help you pursue this goal.
- Work experience - Mention any work that is relevant to your subject, highlighting the skills and experience gained.
- School or college experience - Highlight skills gained at school/college, eg summer schools or mentoring activities.
- Non-accredited skills or achievement - eg Duke of Edinburgh Award, Young Enterprise scheme.
You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.
Worried about Personal Statements?
If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.
*Non-EU students are not required to submit a personal statement when applying for this course.
Course in Depth
First Year
With the support from staff within the School you will start to develop a real depth of knowledge of illustration practice, as well as other design related areas. Towards the end of your first year, and into the second, you will receive guidance helping you to select your chosen area of practice within illustration and possible career progression.
Your modules will cover the processes of production within the field of illustration. You will develop entrepreneurial and collaborative skills through the Introduction to Visual Communication module, as well as developing connections across the four different subject disciplines, preparing you for the life of an illustrator.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):
The module ‘Introduction to Illustration’ will introduce you to key principles of the discipline, meet academic and technical staff as well as a chance to get to know your fellow students and support your transition into Higher Education. The module will help you develop your knowledge and application of illustration and also celebrate the wider context and influence of illustration and image making in our lives. It will also be an opportunity to work alongside your peers and to witness visual skills different to your own.
The aim of this module is to introduce you to the main principles and common practice found within Illustration, creating a solid foundation of knowledge and skill based activity.
This project investigates contemporary approaches to illustration, looking at the way illustrators are bypassing traditional working models and developing their own voice as independent image-makers. It engages students in active learning towards producing a publication for a live exhibition or event.
Throughout your first year, a series of Perspectives lectures will be delivered on a regular basis, exploring a wide range of themes appropriate to the analysis and production of visual communication outcomes. These lectures will be coupled with studio-based discussions and/or activities considering discipline-specific research. Discourse follows on from this lecture series, and is a module in which you will produce a written response. The module, and preceding lecture series, will supply you with a broad contextual framework that will underpin your practice.
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.
The ‘Space and Place’ optional L4 module is designed to equip students with a good understanding of the issues surrounding these two areas. This will be achieved through a conceptual and practical understanding of the narrative process.
The ‘Time and Sequence’ optional L4 module is designed to equip students with a good understanding of the issues surrounding these two areas. This will be achieved through a conceptual and practical understanding of the narrative process.
The ‘Sound and Movement’ optional L4 module is designed to equip students with a good understanding of the issues surrounding these two areas. This will be achieved through a conceptual and practical understanding of the narrative process.
The ‘Text and Image’ optional L4 module is designed to equip students with a good understanding of the issues surrounding these two areas. This will be achieved through a conceptual and practical understanding of the narrative process.
The ‘People and Identity’ optional L4 module is designed to equip students with a good understanding of the issues surrounding these two areas. This will be achieved through a conceptual and practical understanding of the narrative process.
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Second Year
In your second year of study you will develop your practice, producing successful commercial outputs through a wide range of different projects and context. Your studies will focus on contextualising your chosen discipline within specific aspects of contemporary practice.
Live projects, industry links and competitions form a key part of the curriculum from this stage of the course onwards. We will encourage you to reflect upon your strengths and weaknesses and advise you to build upon achievements in order to improve your performance. Active participation through various workshops and masterclasses are a key part of the second year.
During your second year you will begin to focus on a specific area of illustration, preparing you for your final year of study. Working alongside a specially assigned tutor, as well as small groups you will identify and research a specific area of illustration practice. This will be supported by seminars and lecturers from industry experts.
In order to complete this course you must successfully complete all the following CORE modules (totalling 100 credits):
Defining and communicating effectively to an audience is key to successful illustration. This module provides an opportunity through a range of briefs to begin defining an area of practice within a professional context. Students will explore briefs within established discipline areas of illustration such as editorial, publishing, advertising and narrative/sequential, with an emphasis on producing work that can be expanded upon to reach audiences in new, innovative and exciting ways.
This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by an external client/ agency, in consultation with your supervisor, and it could be a ‘real life’ problem to be solved, or a simulation. It is an opportunity for you to engage in a professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. Where appropriate, the project may involve interdisciplinary collaboration with students from other courses. In this way, it reflects the collaborative, flexible nature of employment within the Creative Industries.
This flexible module reflects upon the range of experiences in Level 4 and Level 5 to allow you to identify a specific direction for your own practice and future aspirations. This will then form the initial stage and design of your Level 6 study. In this module, you will explore possible approaches, areas of research and projects that will help define your area of practice.
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules.
The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.
The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are available. For example, with the approval of your supervisor, you can determine a project based on your own interests; your supervisor may set you a predetermined project to enable you to work with other students in a way that is appropriate to your subject area; or there may be opportunities for you to collaborate with staff on research projects. In all cases, you must apply your subject skills to an interdisciplinary project which will be agreed in advance with your supervisor.
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.
Final Year
You will develop sustained and original work which will demand a lot of independent study. This will culminate in a Major Project, where you will develop and refine your specialist knowledge of a particular area of practice.
Your final year focuses on your professional future, ensuring your project work provides you with the research, skills and portfolio you need to prepare yourself for after graduation.
You will have the opportunity to showcase your final year project at our graduate degree show, as well as having the chance to exhibit at New Designers in London.
In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):
Having developed and defined your direction of study throughout Level 5, you will now advance your practice as you enter your final year of study. This module will provide you with the opportunity to adopt an increasingly autonomous commitment to your individual direction. At this stage, a focused attitude is essential in developing an informed and contextualised approach to your thinking, ongoing project development, and outcomes.
The key aim of this module is to build upon the work undertaken in previous modules and contextualise this within a written assignment or its equivalent, that frames both your work and identifies possible future direction. You will look to achieve this through the collection and use of both primary and secondary research. This should be used to support a deeper understanding of your discipline and practices, with further analysis used to help shape your on-going development as a successful creative.
The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practice-based portfolio.
Download course specification
Download nowCourse structure
During this course you will gain hands-on experience and produce relevant, innovative work. We encourage you to challenge yourself and produce work that sees you step outside your comfort zone. You’ll also experience high-level industry engagement through creative, practice-based learning.
Classroom projects and activities
- Duplicate Publishing Fair: Duplicate is an annual celebration of printed zines, comics, artists books and alternative publishing. The fair is a yearly collaboration between the schools of Visual Communication and Art. Students are involved in the organisation and marketing, and have the opportunity to sell their work in a commercial setting alongside more established artists.
- Emma Press: Emma Press are a vibrant independent publisher who have run live projects with our students. Students have been commissioned by Emma Press as a result of this collaboration.
- Birmingham City Council: Students responded to a live brief from the Council, illustrating one of their annual reports. This was run with an incredible amount of support from the council. An excellent industry experience for students, leading to five pieces of published paid work. This is an exciting ongoing collaboration.
- Greeting Card Association: We host a yearly collaborative project with the GCA culminating in student placements and publishing.
Student work
Helen Green
Helen specialises mainly in portraiture - particularly in relation to music - with a varying yet distinctive style. Since 2011, she has produced work for Lady Gaga, becoming part of her Haus collective, working on projects for her and the Born This Way Foundation.
She has since enjoyed work for a wide variety of clients such as Elton John AIDS Foundation, Warner Music, Tumblr, Hollywood Reporter, Sky Arts, TS3 (France), Refinery29, Esquire, ESPN FC, The Stranger (Seattle), airberlin, Economy (Rethinking Economics), American Express Essentials, Entrée Libre (France 5), StudioCanal UK and Skype.
For more information, visit Helen's website.
Josh Patterson
Josh is an award-winning freelance illustrator. The majority of his work is conceptual and editorial based as this allows him the freedom to express abstract and contemporary thinking. Josh's clients include BBC Sport, Computer Arts, Bulletin and Quarto Children’s Books.
For more information, visit Josh's website.
Sonny Ross
Sonny creates quirky characters and has a very personal and diverse visual language. He applies his designs to children’s books, self-publishing, editorial, fashion and surface pattern.
For more information, visit Sonny's website.
Raj Dhunna
Raj is an Illustrator/ Image maker based in West London. His practice focuses on mark making, digital and print making techniques. As well as illustrating, he also works as digital designer & Illustration lecturer. Clients Include: Netflix, BBC, Adidas, Nike, Umbro, The Face, The Guardian, Empire, Wired UK, Inter Milan, Liverpool FC, Spurs, The FA, Olipop, Merky Books and more.
For more information, visit Raj's website.
Harry Jones
Harry is an in-house illustrator for Vivienne Westwood in their London studios. He has focus on fashion illustration, editorial, animation and advertisement. He uses multiple techniques with a love for experimentation and the combination of analog, digital, and 3D processes.
For more information, visit Harry's website.
Trips and visits
While you study the course you will be offered opportunities to go on group excursions both in the UK and abroad. There are usually three overseas trips a year, which we offer both at subject level, as well as School level, to Venice, New York and Berlin.
Locations do alter each year to allow for students to experience a range of cities. We always put on UK study trips to places such as London, Manchester, Oxford and Liverpool. Where possible, UK trips are free or heavily subsidised.
As an Illustration student, you’ll be encouraged to take advantage of these trips as we see them as adding extra value to your course and they do offer additional research opportunities.
Employability
Enhancing employability skills
Throughout the course you will discover and refine a portfolio of practice which best suits your motivations and aspirations. Through this you will develop as a creative individual, equipped not only for a career within the illustration spectrum, but with the transferable skills to benefit a whole range of professional contexts.
This degree is designed to enhance your skills and aptitude, preparing you for a career within a landscape that is continuously changing. You’ll develop specialist knowledge and understanding within the field of illustration. As a creative practitioner and graduate of this course you will be able to generate a range of potential ideas and visual solutions. You will have the ability to produce creative work that demonstrates sound judgements in accordance to the theories and concepts of illustration and visual communication subjects, responding to the demands of industry.
You will develop an in-depth understanding of the relationship between theory and practice through research, allowing you to create meaningful, well-informed work and preparing you to take on further study. You will gain an understanding of the underlying concepts and established principles that govern creative practice.
Alongside this you will establish a range of working strategies, methods and materials, learning how to apply these to production. You will also discover, and respond to, the influence of audiences, clients, markets and other participants in relation to visual communication practice.
Placements
As an Illustration student you will be encouraged to develop your professional networks. We strongly believe that creating relationships with industry will enable you to develop your profile and enhance your professional networks. Networking is vital to furthering your opportunity to undertake work placements and paid jobs.
While placements are not a compulsory aspect of this degree you will be encouraged to engage with industry, incorporating this throughout your work. Engagement with industry is a core focus throughout this programme.
You will also be presented with the chance to attend trips and visits which will widen your insight into the working-practices of industry. In addition to this, as a School we have multiple working-relationships with organisations, allowing our students to take on professional roles and gain experience. Take a look at how students have worked with industry.
International
Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.
The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.
Our international pages contain a wealth of information for international students who are considering applying to study here, including:
- Explore some of the good reasons why you should study here.
- Find out how to improve your language skills before starting your studies.
- Find all the information relevant to applicants from your country.
- Learn where to find financial support for your studies.
Further Information
Students come to study in the School of Visual Communication from all over the world but we have nurtured some long-standing relationships with Malaysia, Thailand, China and India.
If you are a student from these countries, or any other, you should consider studying with us as we offer a wide curriculum that has internationalisation built into the modules. We actively encourage trans-disciplinary teaching, group projects and have established relationships with colleges and industry overseas.
We take a pride in developing strong creative communities and these thrive on the injection of different cultural experiences. To develop a sense of sharing all experiences and ideas is fundamental to the philosophy of visual communication.
Facilities & Staff
Our visual communication degrees are housed in the state of the art £62 million Parkside Building, part of our City Centre Campus.
We offer extensive studio and workshop space and cutting-edge equipment such as Vicon 3D (an external tracking motion capture facility) and Gypsy (an exoskeleton-based motion capture system). Both of these systems extend the possibility for production of 3D animation and films.
We offer cutting-edge provision such as digital print centres and Sonny Ross became the first student on the Visual Communication course to master the art of the RISO machine. He has since used this to produce many successful RISO publications including “Rojo & Baxter” which has been a success at various zine and book fairs across the country.
The Parkside Building also offers:
- exhibition space
- digital and analogue photographic facilities and studios
- dark rooms
Our staff
Helen Wheeler
Course Director BA (Hons) Illustration
Helen is a commercially successful artist, working with the BBC, Paperchase, Waterstones, House of Fraser, WH Smith, Boots and Next. Within her work as a freelance illustrator, she has expanded her practice to character development for CBBC.
More about HelenIan Dodds
Deputy Course Leader in Illustration
Ian has had work published nationally and internationally for clients such as The Japan Times, Radio Times, The Guardian, Cycling Plus, The Economist, Financial Times and The Independent on Sunday. Working as a freelance illustrator since 2002, his style is a blend of painting, drawing, photography, found objects and printmaking that are fused...
More about IanGareth Courage
Lecturer in Illustration BA (Hons)
Gareth is an experienced educator, illustrator and designer. He has over 15 years of experience devising, designing and delivering creative learning projects for compulsory education and arts-based organisations. These have been produced in various settings across the UK and have involved participant-led outcomes as diverse as...
More about GarethSofia Niazi
Lecturer in Illustration
Sofia Niazi is an artist, illustrator, and member of One of My Kind (OOMK) artist collective. As part of OOMK, she set up community Risograph print workshop Rabbits Road Press in London. She has worked on a range of commissioned projects, taken part in international artist residencies and regularly speaks about her work in community,...
More about SofiaRachel Oldfield
Lecturer in Illustration BA (Hons)
Rachel has worked as a successful freelance illustrator for over fifteen years. Her work has been commissioned for use on a wide range of formats including room decor, wall art, book covers, wrapping paper, greeting cards, commercial murals, surface pattern design, including six published children’s books. She has taught illustration both in...
More about RachelChloé Masi
Senior Lecturer
Chloé graduated from the Royal College of Art in Communication Art and Design (Illustration) and gained academic experience in a number of art schools including London College of Fashion, Arts University Bournemouth, and the University of the West of England.
More about Chloé