Global Sport Management - BA (Hons)

  • Level: Undergraduate
  • Starting: September 2020
  • Study mode: Full Time (3 Years), Part Time (5 Years)
  • Location: City Centre

The global sports market is estimated to be worth between £400 billion and £500 billion and is growing at a significant rate year on year.

Over the past decade there has been a huge increase of career opportunities in the global sport sector that require graduates with the skills, attributes and experience to thrive in such a dynamic industry.

What's covered in the course?

This undergraduate course will provide the academic expertise needed to help students develop an exciting professional future.

Combining theory and practical application this course will draw heavily from practising sports leaders to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics. Internships, placements, project fieldwork and workshops will enable students to start a career the second they walk through the door.

All modules balance a range of relevant theory and concepts with practical application and throughout the course students reflect and apply this content into real life scenarios – enabling students to enhance and critique their learning. In short, this is a course designed to be the catalyst for students to forge a hugely successful career in the global sports industry.

Why Choose Us?

  • This is the only undergraduate Sport Management degree of its kind in the UK to be CMI accredited. The Chartered Management Institute (CMI) is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
  • On all of our programmes you will gain a professional focus and real world experience of management, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long sandwich placement as part of your degree course.
  • Following the globalisation of the sporting industry over the last 25 years, this course will provide global learning experiences for students by combining theory and practical application with close global sport industry links, developing student’s global outlook and preparing them for careers with key global brands.
  • There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
  • Course material is directed to current and future industry demands and aligned to key elements within global sport job specifications, providing you with relevant and real world, professional experience to excel in the marketplace.
  • Students will gain contemporary skills in technology and digital innovation; marketing and events; operations and analytics, preparing them for successful graduate roles within the global sport industry.
  • Relations with high profile global sport organisations (such as Manchester City) ensure students will gain the technical, behavioural and cognitive awareness that is required of them in the current job market. 
  • The access to the global sport industry surrounding Birmingham City University (such as the hosting of the Commonwealth Games in 2022) allows students to develop a professional and practice-led outlook.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award programme enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK.
  • Academic staff have over 17 years of professional sporting industry experience, bringing specialised, real-world examples and insight to student learning.

Find out more

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Meet or Beat scholarship for undergraduate students

Meet or beat our entry requirements and you could be eligible for an achievement scholarship worth £1,000.

*Terms and Conditions apply - some undergraduate courses are not eligible for this scheme. The £1,000 scholarship is made up of an £850 scholarship and £150 free credit to spend in an online shop.

Find out more 

This course is open to International students

Birmingham City Business School

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Course Accreditations

Chartered Management Institute

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

Typical Offers (UK Students)

GCSE English Language and Maths at grade 4 or above, at the point of enrolment. Equivalent qualifications will be considered. Plus, you must have achieved or be completing one of the following:

UK Qualification Requirements 2019/20
A Level / AS Level BBC at A Level (112 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered.
BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 112 tariff points.
BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma DMM (112 points).
BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM).
International Baccalaureate Diploma

Obtain a minimum of 28 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 112 UCAS Tariff Points.

If taking the IB Certificate you will need to obtain a total of 14 points or above from three Higher Level Subjects.

Irish Leaving Certificate (Higher Level) Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1).
Scottish Advanced Higher

Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCD.

Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Maximum of three Advanced Highers can be considered together.

Advanced Welsh Baccalaureate Skills Challenge Certificate

Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications).

Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas / OCR OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR OCR Cambridge Technical Diploma (grades DM).

Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students
Essential

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21
IELTS

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

From A/AS Level with a minimum of 2 A Levels

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK/EU students
  • International students

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees
  • Year 1 (60 credits) £4,700
  • Year 2 (80 credits) £6,200
  • Year 3 (80 credits) £6,200
  • Year 4 (80 credits) £6,200
  • Year 5 (60 credits) £4,700

Fees for Part-time students

This course can be studied on a Part-time study basis. The cost per year of study is based on credit requirements for that year as shown here.

Award: BA (Hons)

Starting: Sep 2020

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 Years
  • £12,800 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Fees for part time students

If you study this course part-time or via distance learning, you will be charged on a pro-rata basis. This means your fee will be calculated per module.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Introduction to Global Sport Management
20 credits

This module is designed to introduce you to the concept of management in the context of the global sports industry.

The module encourages you to think about what skills, attributes and tasks that managers perform in different situations with the purpose of recognising what makes effective global sport managers. This module aligns with the Course Philosophy by providing an insight into the respective industry, integrating sessions from industry experts to facilitate this. The module balances theory and concepts, supporting you to reflect and apply this content into real life scenarios.

Managing Teams in the Global Sports Industry
20 credits

Teamwork is a critical component of successful Global Sports Management (whether ‘front-of-house’ organisation, sports team management or within the competition team itself). During each ‘Sporting phase’, (before, during and after) – i.e. explore (market and customer need), engineer (the plan, resources and experience), engage (staff, team and customers), execute (operations and experience), evaluate (impact and delivery) and evolve (proposition and experience) – GSM personnel have to work harmoniously and purposefully together to design, expedite and improve the sporting spectacle, experience and multi-cultural team performance (Edger and Oddy, 2018). Symbiotic multi-cultural teams drawn together with a common purpose working harmoniously with a ‘one team’ philosophy enable ordinary people (staffers, volunteers, casual workers and sportsmen/women) to come together in either national, non-profit or professional sporting contexts to deliver extraordinary sporting occasions! Toxic teams (at any level of the sports organisation) comprised of unfocussed, demotivated and self-interested individuals will deliver suboptimal performances and experiences that will perish quickly as a customer proposition.

In this module you will explore theories, concepts and practice-based insights relating to high performing GSM teams. Beginning with a behavioural overview of team dynamics you will learn about the culture, structures and roles required in different GSM contexts and scenarios. They will be introduced to the importance of labour/shift/team rostering and scheduling and the basics of contemporary HRM techniques relating to the successful recruitment, selection, induction, motivation and development of high performing GSM teams. Towards the end of the module you will be introduced to the concepts of managerial styles within differing ‘team contexts’ and the theory of team lifecycles (form, storm, norm, perform, adjourn etc.)

Marketing Foundations
20 credits

Every day, billions of people spend their money on products and services without necessarily considering why they decided to buy those particular offerings. Each of these products and services have been carefully developed to fulfil the needs of a particular target audience of which each of us may be a part.

Whilst many people associate the word marketing with advertising or design, the marketing concept is far wider-reaching in its scope and is a core function within many successful household names, such as Apple, Disney, McDonalds and many, many more.

For those undertaking a marketing degree, this module will provide a solid foundation for your course; for those studying other disciplines, the concepts presented here are valuable tools for a future career in all walks of business.

Sports Events Management
20 credits

This module is designed to introduce you to the concept of management in the context of sporting events. The module encourages you to think about what skills, attributes and tasks that managers perform in different situations with the purpose of recognising what makes effective sport event managers.

This module aligns with the Programme Philosophy by providing an insight into the respective industries, integrating sessions from industry experts to facilitate this. The module balances theory and concepts, supporting you to reflect and apply this content into real life scenarios.

Building your Brand
20 credits

This module is designed to introduce you to the concept of employability in the event, venue and experience industries. The module empowers you to build an external profile, experience base, and skill set to be proficient in applying for work experience and placement opportunities. This module aligns with the Programme Philosophy by providing an insight into the respective industries, integrating sessions from industry experts to facilitate this. The module balances theory and concepts, supporting the students to reflect and apply this content into real life scenarios.

Finance for Managers
20 credits

This module will provide a gentle introduction to the world of accounting and finance for business managers of the future and is designed for those new to accounting or those studying on non-accounting related degree programmes.

You’ll explore key areas of accounting including gaining an appreciation for how basic financial statements are prepared and how you can assess both the financial performance and financial position of a business.

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).

Sports Analytics and Digital Innovation
20 credits

The aim of this module is to provide you with an in depth knowledge of current and future trends in analytics and digital innovation in the context of the global sports industry.

The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical sport contexts.

The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute. Case studies from around the world and presentations will also be used in each session and where possible, guest lectures from sport technology and digital experts will be used.

Personal Development as a Global Sports Manager
20 credits

This module builds upon the learning foundation from the first year level 4 module ‘Building Your Brand’. The module approach demonstrates to you the importance of continual self-development in achieving organisational objectives.

You will assess your current skills and competencies with reference to current or future roles and link this to organisational objectives. Analysis and identification of skills and competency gaps, and how these can be overcome, shall be integral to the module.

Managing Sports Venues
20 credits

This module furnishes you with a basic introduction to the main elements of Sports Venue Management within Events. Beginning with an overview of the purpose, principles and practices of high performing Sporting Venue Managers students are then taught the five basic elements of outstanding Sports Venue Management, namely; Operations Management, Human Resource Management, Financial Management, Promotions and Marketing and Facilities and Safety Management (Edger and Oddy 2018). The connectivity and inter-relationships between all essential elements are exposed and explained to furnish you with a ‘holistic’ appreciation of high performance in this area.

 
Culture and Consumer Behaviour in Global Sports
20 credits
Methods in Global Sport Research & Project
20 credits

The aim of this module is to provide you with the knowledge, skills and insights to research a ‘live’ GSM issue with a view to formulating practicable, impactful and value-added research project proposal which will be actioned in the final year.

To this end you will be taught the key stages of methods in GSM Research (i.e. identify question and objectives, isolate key literature and conceptual frameworks, select appropriate research methodology, collect and analyse data and write up a compelling report). You will also be introduced to core concepts and theories relating to Project Management, including in depth appreciation of the Prince 2 Model of designing, implementing and evaluating high performing projects.

Marketing Communications Planning
20 credits

This module is core for all marketing students, irrespective of their pathway. The reason for this is that marketing communications is a key strategic area for any business, as it gives visibility and understanding of an organisation’s products and or services. It utilises a variety of techniques, communication tools and media to deliver these messages, designing campaigns that drive the desired behavioural responses.

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).

Integrated Business Research Project
40 credits

At the end of this module, you should be able to identify, determine and justify a disciplinary-relevant project, including its aims, scopes and objectives. You should also be able to self-manage research, including managing the supervisory process. 

Strategic Marketing Management and Planning
20 credits

The success of most businesses rests with the effectiveness of their marketing strategy and planning, as it is the central determinant of returns to investors. Income is maximised when marketing undertakes effective planning that is driven by an appreciation and understanding of the marketplace, the consumer and the wider external environment. Therefore, it is mandatory that any marketing graduate has an understanding of strategy and planning, as it enables activities to be directed to the specific needs of that organisation.

The Global Manager
20 credits

On this module, you will identify the key traits of a global manager, analysing the relevance of adapting management styles in today’s rapidly-changing global environments. 

Global Sports Law, Policy and CSR
20 credits

Exemplary GSM policy, CSR and safety are the hallmarks of successful sporting venues and organisations. In the past major safety breakdowns at English and international football stadiums (e.g. Bradford 1985, Hillsborough 1989, Guatemala City 1996 and Johannesburg 2001), which have caused multiple fatalities have led to the launch of criminal proceedings for the individuals tasked with ensuring crowd safety. Many international jurisdictions enforce a strict code of conduct upon the organisers and authorities charged with holding large-scale sporting gatherings – any breaches of which, could result in serious sanctions and penalties for Global Sports Managers and Organisations.

In addition – given sports are run within national, not-for-profit and professional contexts (sometimes by volunteers or modestly salaried administrators) – proper compliance and due diligence systems must be in place to ensure the highest levels of professional and ethical conduct. The furore surrounding the maladministration of FIFA under Sepp Blatter – which included dubious decision-making (i.e. Russia 2018 and Qatar 2022) linked to bribes and kickbacks – brought transnational GSM in football into disrepute.

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules

Contemporary Issues in Global Sport
20 credits

The aim of this module is to provide you with an in depth knowledge of contemporary issues in the global sport context.

The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute. Case studies from around the world and presentations will also be used in each session and where possible, guest lectures and industry experts will be used.

Operational and Process Improvement in Sports Venues
20 credits

This module introduces you to the core principles underpinning OPI (using the Harvard and Warwick approaches), swiftly moving onto the important continuous improvement concepts of TQM and Six Sigma (which provide overarching models for process improvement). You are then taken through the six key stages of OPI, namely; Context, Define, Analyse, Improve, Implement and Evaluate. They are taught how to use vital OPI tools to analyse and solve a ‘LIVE’ Sporting Venue process issue whilst learning how to overcome resistance to change during the implementation of important OPI changes.

Legal Contracts and Bidding in Sporting Events
20 credits

The aim of this module is to provide you with a comprehensive knowledge and understanding of the intricate nature of event bidding and the legalities associated with the processes.

You will cover key topics such as the contractual process and motivations. This is a growing area for careers in the Global Sport context.

Sports Entrepreneurship
20 credits

The aim of this module is to provide you with an in depth knowledge of entrepreneurship in the global sport context.

The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute. Case studies from around the world and presentations will also be used in each session and where possible, guest lectures from sport technology and digital experts will be used.

 
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Underpinning the philosophy of the course are the following purpose and objectives:

Purpose

To inspire and equip students with the expertise to develop a high level of academic skills leading to graduate employment and career development within the fast growing ‘Global Sports industry domain’.

Objectives

  • Technical: to furnish students with the practical skills and expertise to add high value within the Sports industry
  • Behavioural: to nurture the appropriate levels of energy and internal/external ‘customer-centric’ behaviours to create innovative products and services
  • Cognitive: to provide students with high levels of critical reasoning and problem solving capabilities that will ensure they stand out among their competitive set
  • Be truly global: to provide students with global experiences throughout all levels, making this course unique in the marketplace
Chartered Management Institute
Chartered Management Institute

This course is accredited by the Chartered Management Institute (CMI). This means that you can achieve the Level 5 CMI Certificate in Management and Leadership alongside your degree. The award is conditional on successfully completing the Honours degree programme in the appropriate module areas.

Study and work abroad

If you are interested in undertaking part of your studies abroad, the Erasmus scheme may be of interest to you. It allows higher education students to study for part of their degree in another European country.

It is open to undergraduates in their second year (or above) and offers a unique opportunity to enhance your CV and experience new cultures. If you study with us you will have access to an Erasmus co-ordinator, who can provide information about which institutions we have links with.

Find out more

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

*DLHE Survey 2016/7

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The UK remains one of the world's leading study destinations

The UK remains one of the world's leading study destinations for international students.

The first-class experience offered by universities are reflected in the world’s largest survey of international students. International students are more likely to recommend the UK than any other leading English-language study destination.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

"You will be studying an innovative and contemporary on-trend course, offering you an in-depth insight into the business and management of sport on a global level. The course aims to set you up for a wonderful career, and become a future leader, in the global sports industry."

Russell Cowley, Course Leader

Russell Cowley Staff Profile 100x150

Dr Russell Cowley

Senior Lecturer, Programme Director for Global Sports Management

Dr Russell Cowley retired from a professional ice hockey career (2017) that spanned over 17 years, winning a world championship gold medal in April 2017, also his final game at the elite level.

Full Profile

Richard Oddy Profile Picture 100x150

Richard Oddy

Senior Lecturer and Programme Director

Richard Oddy is a Senior Lecturer at Birmingham City Business School.  He teaches across a number of courses at undergraduate and postgraduate level, encompassing management, human resources and enterprise.

Full Profile