Cookies and Privacy

The University uses cookies on this website to provide the best experience possible including delivering personalised content on this website, other websites and social media. By continuing to use the site you agree to this, or your can go to our cookie policy to learn more and manage your settings.

Global Hospitality Management - BSc (Hons)

  • Level: Undergraduate
  • Starting: September 2021
  • Study mode: Full Time (3 Years)
  • Location: City Centre

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the COVID-19 pandemic. Any arrangements put in place by the University for the 2021/22 academic year will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

This course has recently been updated. Please download the course specification for the up to date information.

Whether you are interested in developing a career in the Global Food and Beverage sector or working in the Global Hotel industry, this course will enable you to fulfil your potential.

To help in equipping you with the knowledge and skills to apply for work in the exciting global hospitality industry, the BSc Global Hospitality Management course will combine academic theories and hands on practical experience throughout the degree, with embedded work-based learning opportunities at levels 4, 5 and 6.

You will learn how to analyse the strategies of global hospitality companies, the management of hospitality facilities (including rooms division), food and beverage management, business analytics, revenue management, emotional and social intelligence. You will be adept at understanding cultural differences, customer relationship management and global marketing strategies, in addition to a variety of other highly transferable skills.

More than many industries, those who operate in this industry are dynamic and fast moving in order to meet the ever changing needs of consumers. As with many industries risk assessments are necessary to anticipate the potential occurrence of crisis that need to be managed and assessed. A well-managed response to such crisis will ensure future security of your future industry. For example, in 2020 the global hospitality industry was severely impacted by the COVID – 19 crisis, which will act as a case study for your learning in this course relate to risk assessment and crisis management.

The Global Hospitality Management course embeds the UN Sustainable Development Goals as an integral part of the course.

Why Choose Us?

  • On all of our courses you will gain a professional focus and real world experience of hospitality management, ensuring you are equipped to make an immediate impact in the world. You have the opportunity to embark on a year-long professional placement as part of your degree course.
  • Recognising the global scope of the hospitality management industry, our course has a clear international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, including our many overseas study exchange programmes.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award course enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK
  • You will be able to work on exciting projects for real-life clients through our Business Advice Centre, giving you exposure to the challenges and issues faced by businesses as well as the chance to develop successful solutions. Opportunities are available with local, regional, national and even global businesses such as BMW.
  • The Centre also offers expert support for your own entrepreneurial ideas, so you can start planning your own start-up or take your existing business to the next level. Following graduation, you will have the opportunity to apply for STEAMhouse Business Incubator membership.

Open Days

Our next Open Day is taking place in Saturday 26 June. It's the perfect opportunity to tour our facilities, hear from some of our staff and get a feel of what it's like to study at BCU.

Book your place

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

Essential Requirements

BBC or 112 UCAS tariff points from a maximum of 3 subjects.

Level 2 Qualifications
UK Qualification Requirements 2021/22
  • GCSE English language and mathematics at grade C/4 or above
  • Equivalent level 2 qualifications can be accepted
  • Must have been achieved at the point of enrolment
Irish Leaving Certificate (Ordinary Level)
  • See level 3 entry under Irish Leaving Certificate for full details.
Scottish National 5
  • English language and mathematics at grade C or above
  • Must have been achieved at the point of enrolment
Plus one of the following Level 3 (and above) Qualifications
UK Qualification Requirements 2021/22
A level and Advanced VCE
  • BBC / 112 UCAS points
  • A maximum of 3 subjects are considered. These can be other A-levels or level 3 equivalents.
AAT Diploma in Accounting (QCF)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Access to HE Diploma
  • Pass with 60 credits overall. At least 45 credits at level 3
  • Pearson BTEC National Extended Diploma
    (2016 – present)
  • Pearson BTEC Extended Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Diploma
    (2002 – 2010)
  • DMM
  • Pearson BTEC Level 3 National Diploma
    (2016 – present)
  • Pearson BTEC Diploma (QCF)
    (2010 – 2016)
  • BTEC Level 3 National Certificate
    (2002 – 2010)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC National Foundation Diploma (2016 to present)
  • Pearson BTEC 90-Credit Diploma (QCF) (2010 - 2016)
  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification
  • Pearson BTEC Level 3 National Extended Certificate
    (2016 – present)
  • Pearson BTEC Subsidiary Diploma (QCF)
    (2010 - 2016)
  • BTEC Level 3 National Award
    (2002 - 2010)
  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

IBO Certificate in Higher Level

  • Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates if they obtain a total of 14 points or above from three Higher Level Subjects
  • Considered with other acceptable level 3 qualifications to meet 112 UCAS Tariff Points
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

International Baccalaureate Diploma

  • Obtain a minimum of 28 points overall
  • For students who do not already hold a GCSE in Mathematics at Grade C/4 or above grade 5 in Maths (Standard Level) from the IB Diploma will be accepted
  • For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB will be accepted.

IFS / LIBF Diploma in Financial Studies

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Irish Leaving Certificate (Highers)

  • Pass the Irish Leaving Certificate with a minimum of 112 tariff points, achieved in four Higher level subjects. This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum grade H5/D1)

NCFE CACHE Level 3 Applied General Certificate in Health and Social Care

  • 112 UCAS points.
  • Can be considered along with A-levels or a combination of equivalent level 3 qualifications

OCR Cambridge Technical Extended Diploma

  • DMM

OCR Cambridge Technical Diploma

  • 112 UCAS points
  • Considered with one A-level or an equivalent level 3 qualification

OCR Level 3 Cambridge Technical Extended Certificate
(2016 – present)

OCR Level 3 Cambridge Technical Introductory Diploma
(until 2016)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Scottish Advanced Higher

  • Achieve a minimum of 112 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
  • Where three Advanced Highers have been taken achieve a minimum of grades CCD.
  • Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CD in two Advanced Highers plus grades of CC in two Highers).

Scottish Higher

  • Achieve a minimum of 112 tariff points achieved in either five Highers or from a combination of two Advanced Highers plus two Highers.
  • Where only Highers have been taken a minimum of grades BBCCC is required. Where a combination of Highers and Advanced Highers have been taken you must achieve grades of CD in two Advanced Highers plus grades of CC in two Highers.


  • 112 UCAS points (Merit overall)

Advanced Welsh Baccalaureate - Skills Challenge Certificate (first teaching September 2015)

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)

Welsh Baccalaureate Advanced Diploma – Core (awarded until 2016)

ESW/KS Combined component

  • 112 UCAS points
  • Considered with two A-levels or equivalent level 3 qualification(s)
Other Qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
Additional information for EU/International students

Applications from international applicants with equivalent qualifications to 112 points are welcome. Please see your country page for further details on the equivalent qualifications we accept.

In additional to the academic entry requirements listed above, international and EU students will also require the qualifications detailed in this table.

English language requirements 2020/21

6.0 overall with 5.5 minimum in all bands

If you do not meet the required IELTS score, you may be eligible for one of our pre-sessional English courses. Please note that you must have a Secure English Language Test (SELT) to study on the pre-sessional English course. More information.

Other accepted qualifications Visit our English language page

From A/AS Level with a minimum of 2 A Levels

Don’t meet our entry requirements?

You could apply for a foundation course or a course at our International College. These routes have lower entry requirements and act as the bridge to a full degree. To find out more, please select your status:

Home student International student

  • UK students
  • International students

Award: BSc (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees

Award: BSc (Hons)

Starting: Sep 2021

  • Mode
  • Duration
  • Fees
  • Full Time
  • 3 Years
  • £13,200 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead.

£150 free credit (home/EU students only)

For 2021 entry, all new home/EU undergraduate students will receive £150 worth of free credit to spend in a host of ways, on books and a range of learning materials.

Access to computer equipment

You will require use of a laptop, and most students do prefer to have their own. However, you can borrow a laptop from the university or use one of our shared computer rooms.


You will receive £5 print credit in each year of your course, available after enrolment.

Field trips

All essential field trips and associated travel costs will be included in your course fees.

Access to Microsoft Office 365

Every student at the University can download a free copy of Microsoft Office 365 to use whilst at university and for 18 months after graduation.

Key software

You will be able to download SPSS and Nvivo to your home computer to support with your studies and research.

Key subscriptions

Subscriptions to key journals and websites and available through our library.

Free access to Rosetta Stone

All students can sign up to the online learning language platform for free through the Graduate+ scheme.

LinkedIn Learning

Free access to LinkedIn Learning, which offers over 5,000 in-depth and bite-sized courses.

Excess printing (optional)

Once you have spent your £5 credit, additional printing on campus costs from 5p per sheet.

Books (optional)

Some modules may suggest that you purchase a key textbook. All module key texts will be in the University library, but in limited numbers. Many students choose to purchase a copy.

Placement expenses (optional)

If you choose to undertake a placement, you'll need to budget for accommodation and any travel costs you may incur whilst living or working away from home.

Field trips (optional)

This course includes the option of additional trips that may enhance your experience.

Memberships (optional)

You may wish to join a union or professional body related to this course.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

Guidance for UK students


UK students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

International students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

20 credits

Food manufacturing is one of the world's largest industries. Executive chefs, head chefs and kitchen managers have to ensure that management structure, resources and knowledge are in place in order to achieve cost efficiency and profitability. This is in addition to the efficient and safe preparation and production of food and beverage products and services. Furthermore, all legal requirements need to be followed in the manufacturing process.

On this module, you will acquire a broad knowledge of the multitude of factors associated with food processing and food quality assurance. The aim of this module is to enable you to examine different approaches and methods applied to food production planning, preparation and management that exists in a professional kitchen environment.

20 credits

Food supply chains are becoming more and more complex as global companies attempt to minimise costs in the face of increasing competition. However, this strategy brings multiple risks into the supply chain. This module aims to introduce you to the management of the supply chain, the logistics of global supply chains and how global hospitality companies use their supply chains to achieve competitive advantage.

You will be able to understand the key concepts of the procurement process in the food industry and consider the various stakeholders requirements.  The module will also introduce the areas of storage and inventory across the supply chain.

You will be able to understand the strategies around supply chain management, the key concepts of outsourcing along with modern principles and practices of outsourcing. This module aims to introduce you to the importance of logistics and managing supply chain relationships, both internal and external to the business. You will be expected to consider the importance of how managing supply chain and logistics can be used to create a competitive advantage.

20 credits

The global hospitality and tourism industries embrace an extensive range of operations within the worldwide service industry, including accommodation, restaurants, amusement parks, transportation, cruise ships together with the strategic planning of activities and development of regions. Tourism and hospitality are now vital forms of income for many regions and countries. The development of low-cost airlines continues to make tourism more affordable and the industry is developing a raft of different opportunities to meet consumer demand (the areas of ecotourism, pro-poor tourism, medical tourism, event tourism and dark tourism).

According to Forbes (2019) Travel and Tourism represents one of the world’s largest industries, comprising more than 9.3% of the global Gross Domestic Product, and accounting for nearly 10% of all jobs in the current world economy. Its reach is now beyond international, with exciting new opportunities in emerging markets in Asia, Africa, South America and Eastern Europe, highlighting the global reach and ongoing growth of an industry that now contributes $8.8 trillion and 319 million jobs to the annual global economy.

The aim of this module is to provide you with an understanding of the nature of hospitality, hospitality products and tourism management from a global perspective. Throughout the module, the global nature of today’s heterogeneous customers is emphasised, driven by factors such as social media, experiential expectations and environmental concerns.

20 credits

Food Service is one of the world's oldest and largest occupations. Never has the offer to the customer been so diverse or multi-cultural. The choice on offer with their subsequent price points is truly comprehensive. Food and Beverage Executives, Outlet Managers and Supervisory personnel have to ensure that teams, management structure, resources and knowledge are in place in the correct balance to ensure that cost effective, profitable, efficient and safe service of food is achieved. This must be done in accordance with mandatory regulations, the organisation’s style and business targets whilst all the time competing in a very competitive marketplace.

You will acquire a basic knowledge of the myriad of factors associated with food service and service quality assurance. The aim of this unit is to enable you to examine different approaches and methods applied to food service planning, execution and management that exists in a professional food service environment.

20 credits

Global Food and Beverage Operations Management is very complex and forms a fundamental part of the modern hospitality industry. This module aims to introduce you to a holistic understanding of key operations management concepts, which incorporates different types of establishment and design, types of food service and restaurant operations, marketing policies and market targets, innovations in food service and managing quality and cost control.


The module provides a systematic approach to managing quality in the food and beverage industry and the challenges there-in demonstrating how quality management works in practice. Finally, it aims to introduce you to the objectives and methods of food and beverage cost control and key operating ratios.

You will be able to understand the key concepts of setting, designing and operating a restaurant. The module also introduces areas of food and beverage service methods. You will be able to understand the essentials of marketing strategies for services, Food and Beverage (F&B) operations, merchandising, innovations in food service, sales promotions and also personal selling and upselling techniques.

20 credits

In the contemporary, dynamic, competitive landscape, it is vital for global hospitality organisations to continually innovate and renew their offerings of services, products and processes. Some of the topics that you will learn about are: the meaning of creativity and innovation, the importance of innovation to global hospitality companies, tools and techniques for creating new ideas, typology of innovation, approaches to innovation, enablers and barriers to innovation and drivers to innovation. 

Year Two

In order to complete this course a student must successfully complete all the following CORE modules (totalling 120 credits):

20 credits

The main function of a hotel is to provide accommodation to guests. The Hotel Operations and Room Division module examines the function of a hotel and various hotel departments. This module aims to explain you how the departments are interrelated and how they need to integrate for the successful running of a hotel.

You will be able to understand the key functions of hotel departments and management structure. The module also introduces the area of rooms division. You will be able to understand the essentials of financial responsibility for room division, guest reservation system, employee and guest satisfaction goals, guest services and guest relations. This module aims to introduce you to the systematic approach to managing housekeeping personnel, planning and budgeting for housekeeping expenses. Finally, it aims to introduce you to concepts of safety and security, ergonomics and changing trends in housekeeping.

20 credits

Revenue management is a way of increasing profitability and can be applied to any business that has relatively fixed capacity, perishable inventory, and time-variable demand. This module introduces you to the basics of revenue management in the hospitality industry. You will learn how to apply pricing and length-of-stay tools and how to measure your revenue management performance.

The goal of revenue management can be summed up simply as follows: selling the right service or product to the right customer at the right price at the right time through the right distribution channel. In this module you will learn about the importance of revenue management. You will be able to explain the many complex factors that influence revenue management strategy and tactics.

20 credits

Currently business analytics are used for business optimisation by companies that are committed to making data-driven decisions. Global hospitality organisations are highly data-driven and treat their data as a corporate asset and actively look for ways to turn it into a competitive advantage.

This module aims to introduce you to the concepts of business analytics, types of data analytics: descriptive, diagnostic, predictive and prescriptive. It embraces a process of the lifecycle of data analytics, the acquisition, filtering and validating of data. It also encompasses such notion as behavioural analytics that are used to find hidden customer behaviour patterns. It will allow you to examine data mining techniques and their application in business. Finally, you will analyse the future trends of data analytics and their impact on organisational profitability and business optimisation.

20 credits

Global Hospitality Digital Marketing will introduce concepts reflecting the fast changes and developments (e.g. Mobility, Information and Communication Technologies) that influence hospitality businesses. They embrace a set of new global marketing tools and digital channels that transcend traditional constraints of time and geography. They assist in understanding customer needs, develop appropriate products and services to satisfy customers in a globalised context. They encompass such notions as customer segmentation, targeting, competitive eMarketing strategies, locating, developing, pricing and distributing an offer to the customers.

This module aims to introduce you to the key concepts of Global Hospitality Digital Marketing to familiarise you with global marketing strategies, digital marketing and competitive analysis. It also critically examines consumer-business relationship, interactive advertising and distribution channels. Also, you will be able to evaluate the impact of social media on global advertising and marketing strategies. Finally, you will analyse the future trends of digital marketing and their impact on profitability of the global hospitality industry.

20 credits

The global hospitality industry is the world’s largest employer with multiple challenges and staffing issues. Effective Human Resource Management is of a strategic importance to a hospitality organisation. This module aims to introduce you to the key practices of attracting, selecting, developing and retaining of employees in hospitality organisations.  It also examines critical issues of HRM in hospitality, such as generational changes, outsourcing and downsizing, succession planning, talent management and career development. Also, it examines future trends in the global HRM that have a great impact on contemporary hospitality industry.

You will be able to examine the impacts of generational changes, outsourcing and downsizing on hospitality employees. This module aims to introduce you to the systematic approach of talent management strategies, succession planning and career development in the hospitality organisations. Also, you will be able to examine the future trends in the field of global hospitality HRM. Finally, it aims to analyse diversity at the global hospitality organisation, inter-cultural issues, the effectiveness of cross-cultural training programmes and its impacts on expatriates.

20 credits

The aim of this module is to provide you with ‘real world’ event management experience. Integral to the module will be a focus on group work, enabling you to utilise your event management skills accrued at level 4 to exhibit decision making skills when choosing a viable event to execute, selecting an appropriate venue and promoting the event, and ultimately running their chosen event. The relevant literature is explored, but with a consistent view of the importance of applying theory and planning in practical business contexts.

The module is delivered through a combination of lectures, seminars, tutorials and workshops in which you will be expected to contribute. Case studies from around the world and presentations will also be used in each session and where possible, guest lectures from practicing Events Venue Managers, Team Leaders and Leisure General Managers will be used.

Final Year

In order to complete this course a student must successfully complete all the following CORE modules (totalling 80 credits):

20 credits

This module focuses on the trends that are affecting and shaping strategy development in a global context. You will identify issues faced by global hospitality firms and how global/local conflicts emerge with the globalisation of hospitality businesses.

You will learn about the dynamic nature of the external and internal environments that influence the operations of global hospitality companies. You will be able to analyse the capabilities and resources of global hospitality companies.

You will explore the competencies and skills of global hospitality leaders, assess the contemporary scenario shaping the global hospitality industry, and analyse decision-making processes and the implementation of international hospitality companies’ strategies.

You will learn about the challenges that face the global hospitality companies, for example, the cultural differences, the operations of multiple brands and the dynamics of competition with alternative services.

20 credits

This module aims to develop your knowledge and critical understanding of the financial environment in which hospitality businesses operate. Hospitality businesses need strategic planning to identify, budget and allocate capital relevant for funding the different business assets. Profit maximisation, cash flow and capital cost are important drivers affecting and shaping financial strategies of the top management of hospitality businesses.

The module will focus on financial management concepts and practices within the financial environment of the hospitality industry. It will introduce conceptual frameworks which map the financial decision-making process of the business. Also, it will explore strategies which enable hospitality businesses to make investment plans to achieve long-term objectives.

20 credits

The use of digital technology is one of the key competitive drivers in the contemporary global hospitality industry. Global hospitality organisations have turned to a wide variety of digital technologies  to cope with issues such as price competition, high customer expectations and delivering services at lower cost with added value. The use of digital technologies in the hospitality industry creates a boundary-less business environment and support key business processes of demand generation, service design and delivery, e-commerce and supply chain management.

This module aims to introduce you to the key digital technology concepts involved in the transformation of hospitality businesses. Contemporary examples will be used to explore, for example, online distribution, pricing and consumer loyalty and decision making in direct web bookings. The module will also critically examine the use of social media sites, such as Facebook, LinkedIn and Twitter for both demand generation, reputation management and recruitment purposes. You will be able to examine concepts of smart hospitality, e-business and e-marketing in which big data and artificial intelligence are utilised to support global business processes and management decision making. Finally, the module will explore related contemporary issues to the use of digital technologies such as consumers concerns of privacy, data protection and potential for data mis-use.

20 credits

Global hospitality companies have grown into scale entities by expanding their operations across borders and continents. This has meant that many have grown into international multi-site ‘chain’ branded businesses. However running and operating ‘home’-generated corporates in foreign ‘host’ markets is problematic. Alongside customising the brand for local consumer preferences, the international hospitality chain (whether hotels, restaurants, leisure parks, resorts etc.) must ensure that its operations conform to ‘host’ National Business System regulations. Also – and crucially – with respect to this module, international hospitality chains have to adapt their leadership approaches and MCS (management control systems) to NCPs (national cultural preferences). Central to the success of this adaptation is the ‘regional’ and ‘local’ leadership talent that is deployed to enforce and monitor the highest level of service, quality and consistency – commensurate with the Global Blueprint of the brand.

This module focuses upon the ‘regional’ and ‘local’ multi-site leadership that oversees a group of singular units (operating according to managed, franchised or licensed business models). This module will enable you to think more broadly about ‘chain leadership’ issues – such as leading at a distance (psychological, geographical and functional) – in complex and ambiguous environments. These so-called ‘International Multi-Unit Hospitality Leaders’ (or IMUHLs) are expected to execute the brand blueprint according to the owner, franchisor or licensor’s specification, whilst adapting it to local inter-cultural demands. This module will give you the knowledge and skills to potentially progress in your future career from single site leaders to District, Area and Regional leadership positions in Global Hospitality chains. Evaluating and reflecting upon how high performing IMUHLs manage the paradox of ‘convergence with divergence’ at this stage of their development, will stand you in good stead to further your career.

In order to complete this course a student must choose ONE of the following optional project routes (totalling 40 credits):

Business Advice Project (Major)
40 credits
Business Research Project (Major)
40 credits
Business Start-Up Project (Major)
40 credits
Community Advice Project (Major)
40 credits
Employability Project (Major)
40 credits
Economics Research Project (Major)
40 credits
Business Research Methodology and Practice + Business Research Project
40 credits
Business Research Methodology and Practice + Business Start-Up Project
40 credits
Business Research Methodology and Practice + Community Advice Project
40 credits
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.


OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Business Advice Centre

Business Advice Centre Students 700x350 - Student in a chair

The Business Advice Centre (BAC) is the Business School's hub that offers a range of support services to you throughout each stage of your student learning experience.

We have a range of support solutions for students as well as opportunities to enhance your employability and entrepreneurial qualities.

Whether you are considering starting your business, connecting with real companies or enhancing your graduate opportunities, the Business Advice Centre can help you.


BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

Welcome to the Birmingham City Business School, home to students from over 70 countries all around the world!

Birmingham City Business School is one of the UK’s largest, most established and most respected business schools. Our programmes are practice based and many have an international focus, which means your course will be entirely relevant to today’s business world. Almost all of our courses, both at undergraduate and postgraduate level, are open to international students.

We also have links with universities across the world, including Europe, the USA, China, India and Malaysia.

International Services

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.


BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £340 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Mohamed Hawela 100x150

Dr Mohamed Hawela

Senior Lecturer (Course Leader)

Dr Mohamed Hawela is a well-rounded academic, who is passionate about providing a conducive learning environment for students.