Business (Professional Practice) - BA (Hons)

UCAS Code:
N001
Attendance:
Full Time (3 Years)
Starting:
September 2019
Campus:

Want to become a business professional? Our BA (Hons) Business (Professional Practice) degree allows you to take a year-long placement in industry during your course, meaning you graduate with a qualification and experience.

Our course will equip you with the practical skills and enterprising attributes, enabling you to make an immediate impact on business organisations. You will be able to develop a wide range of cognitive and intellectual skills, together with competencies specific to business and enterprise.

What is a Professional Practice degree?

Standard undergraduate degrees typically take three years of study to complete. At Birmingham City Business School we also offer sandwich degrees, which are four years in length and incorporate a year-long placement in industry during your third year.

Professional Practice degrees, however, combine the merits of both of these approaches in one degree, allowing you to complete your full degree and your year-long placement all within the standard three year period. Upon successful completion of your second year, you will embark on an industry placement for your third and final year. We have a dedicated team who will help you secure a placement directly related to your degree and career aspirations.

As a Professional Practice student, you complete the same number of modules and credit as a standard degree except now your learning, teaching and assessments will be related directly to the real world experience you gain on placement. During your placement year you will be allocated a placement tutor and your practice based learning will be supported by some block teaching at the University supported by on-line learning activities.

The Professional Practice pathway is perfect for you if you want the benefit of a placement year, but want your degree to be completed within three years.

What's covered in the course?

The course will provide you with the opportunity to develop specialist business skills, whilst helping you develop key transferrable skills, all of which will help you stand out when it comes to securing employment.

What sets the BA Business (Professional Practice) pathway apart is that it allows you to study alongside working within an organisation, thereby fast tracking your professional development.

This route, which utilises work-based learning in your final year, allows you to apply your studies directly in your work experience. There will also be opportunities to try out different graduate roles with a wide variety of placements and internships on offer to compliment your studies.

Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness. In addition, you will gain an insight into digital business exploring how technology has remodelled the business world and reflect on the accompanying issues around social responsibility and ethical behaviour.

Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.

Why Choose Us?

  • Our innovative Professional Practice route is a fast-track degree which enables you to complete your third and final year while enjoying the benefits of a year-long work placement. This allows you to gain valuable real-life experience in industry and embark on your career a year earlier than a traditional sandwich degree.*

  • Recognising the global scope of business, all our programmes have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes.
  • As a student on one of our undergraduate degrees, you will be able to benefit from our Graduate+ initiative. This three-year award programme enables you to gain award levels for all the extra-curricular activities you undertake so that you can stand out from the crowd on graduation.
  • Our Business team have a range of experiences within industry and these will be enhanced by the unique contributions which colleagues in strategy, finance and enterprise can offer.
  • Our module offering is shaped to address perceived gaps in the business industry, meaning you will graduate with in-demand skills.
  • Throughout your degree, you will be working in collaboration with students from other courses, such as Marketing, Management and Accounting, giving you an insight into all aspects of modern day business.
  • Stimulate your learning experience with us by taking part in external initiatives and schemes, such as our Emerald Forest mock hotel simulation.
  • You will study in our state-of-the-art City Centre Campus, ideally located for you to take advantage of our links to Birmingham’s business district, one of the largest in the UK. 

*Please note that the year-long placement year is compulsory and you will be required to organise the placement with the support of our Placements Office. If you do not secure the placement, your course will revert to the standard BA (Hons) route.

Students outside Millennium Point

Open Days

Our next Open Day for this course will take place on Sunday 25 November 2018. Book your place to see our facilities and speak to our staff and students.

Book your place

To welcome all new home and EU undergraduate degree students starting in 2018 or 2019, we're giving at least £150 worth of credit to spend in a host of ways, on books and a range of learning materials. Even better, it doesn’t have to be repaid. Terms and conditions apply.

Find out more

This course is open to International students

Birmingham City Business School

Discover Birmingham City Business School

Visit our School site for more student work and extra information.

Visit the School website

*DLHE 2016/17

Entry Requirements

We accept a range of qualifications, the most popular of which are detailed below.

UK students
Essential

BBB or 120 UCAS tariff points from A/AS Level with a minimum of 2 A Levels.

GCSE English Language and Maths at grade 4 or above. Must have been achieved at the point of enrolment. Equivalent qualifications will be considered.

Typical Offers
UK Qualification Requirements 2019/20
A Level / AS Level BBB at A Level (120 points). A maximum of three subjects are considered. Other 6-unit qualifications can be considered in lieu of one or two A-level subjects.
Access to Higher Education Diploma Pass overall with 60 credits, 45 at Level 3 and 15 at Level 2. GCSE Mathematics and English Language at grade 4 or above or equivalent qualifications must be offered. GCSE Science is not required for Access students.
BTEC National Diploma (12-units not including early years) / Pearson BTEC Level 3 National Diploma D*D*. Can be offered along with either one A-level, 2 AS-levels or one BTEC Subsidiary Diploma / OCR Cambridge Technical Introductory Diploma qualification to achieve a minimum of 120 tariff points.
BTEC Extended Diploma (18-units not including early years) / Pearson BTEC Level 3 National Extended Diploma DDM (120 points).
BTEC Subsidiary Diploma / Pearson BTEC Level 3 National Extended Certificate D. Must be offered along with either two A-levels (grades B and C), two BTEC Subsidiary Diplomas / OCR Cambridge Technical Introductory Diplomas (grades D and M) or a BTEC 12-unit National Diploma / OCR Cambridge Technical Diploma (grades DM).
International Baccalaureate Diploma

30 points overall. Students who do not complete the IB Diploma will be considered on the basis of their IB Certificates and alongside other acceptable level 3 qualifications to meet 120 UCAS Tariff Points.

Those completing the IB Certificates will require a total of 15 points or above from three Higher Level Subjects.

Irish Leaving Certificate (Higher Level) Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in four Higher level subjects.  This must include Maths and English Language taken at either Ordinary level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level (minimum H5/D1).
Scottish Advanced Higher

Achieve a minimum of 120 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers. Where three Advanced Highers have been taken achieve a minimum of grades CCC. 

Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).

Maximum of three Advanced Highers can be considered together.

Advanced Welsh Baccalaureate Skills Challenge Certificate

Advanced Welsh Baccalaureate Skills Challenge Certificate with grade B plus grades BB at A-Level (or equivalent qualifications).

Must be offered along with either two A-levels (grades B and B), two 6-unit BTEC Subsidiary Diplomas/ OCR OCR Cambridge Technical Introductory Diplomas  (grades D and M) or a BTEC 12-unit National Diploma/ OCR OCR Cambridge Technical Diploma (grades DM).

Other qualifications
If you have a qualification that is not listed in the table please refer to our full entry requirements on UCAS.

Further guidance on tariff points can be found on the UCAS website.
EU / International students
English language requirements 2017/18
IELTS 6.0 overall with 5.5 minimum in all bands
Other accepted qualifications Visit our English language page
International Students

Entry requirements here

From A/AS Level with a minimum of 2 A Levels

UK or EU students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 3 Years £9,250 per year Apply via UCAS

International Students

Award Start Mode Duration Fees
BA (Hons) Sep 2019 FT 3 Years £12,300 per year

If you're unable to use the online form for any reason, you can complete our PDF application form and equal opportunities PDF form instead. Fees for 2019/20 will be published as soon as possible. The University reserves the right to increase fees in line with inflation based on the Retail Prices Index or to reflect changes in Government funding policies or changes agreed by Parliament up to a maximum of five per cent.

Guidance for UK/EU students

UCAS

UK and EU students applying for most undergraduate degree courses in the UK will need to apply through UCAS.

The Universities and Colleges Admissions Service (UCAS) is a UK organisation responsible for managing applications to university and college.

Applying through UCAS
 Register with UCAS
 Login to UCAS
 Complete your details
 Select your course
 Write a personal statement
 Get a reference
 Pay your application fee
 Send UCAS your application

Non-EU (International) students

There are three ways to apply:

1) Direct to the University

You will need to complete our International Application Form and Equal Opportunities Form, and submit them together with scan copies of your original academic transcripts and certificates.

2) Through a country representative

Our in-country representatives can help you make your application and apply for a visa. They can also offer advice on travel, living in the UK and studying abroad.

3) Through UCAS

If you are applying for an undergraduate degree or a Higher National Diploma (HND), you can apply through the UK’s Universities and Colleges Admissions Service (UCAS).

You can request a printed form from your school or nearest British Council office. You will be charged for applying through UCAS. Birmingham City University’s UCAS code is B25 BCITY.

Personal statement

UK / EU students are required to submit a personal statement as part of their application for this course.*

The personal statement gives you a crucial opportunity to say why you’re applying and why the institution should accept you.

Here are the key areas you’ll need to address:

Course choice

Why does this course appeal? What areas are of particular interest?

Career plans

If you have a specific career in mind, say how your chosen course will help you pursue this goal.

Work experience

Mention any work that is relevant to your subject, highlighting the skills and experience gained.

School or college experience

Highlight skills gained at school/college, eg summer schools or mentoring activities.

Non-accredited skills or achievement

eg Duke of Edinburgh Award, Young Enterprise scheme.

You should also mention your future plans – if you’re planning to take a year out, don't forget to give your reasons. Talk about any subjects you’re studying that don’t have a formal assessment and any sponsorships or placements you’ve applied for. And don't be scared to add in details about your social, sports or leisure interests.

Get more information on writing personal statements.

*Non-EU students are not required to submit a personal statement when applying for this course.

Additional costs

There are no compulsory additional costs or charges associated with studying on this course. While you may choose to purchase personal copies of text books, all our key text books are available from our library or online (subject to normal library loan and online access arrangements).

Based on the past experience of our students, you might find it helpful to set aside about £50 for each year of your studies for your personal stationery and study materials. All our students are provided with 100 free pages of printing each year to a maximum total value of £15.

Accommodation and living costs

The cost of accommodation and other living costs are not included within your course fees. More information on the cost of accommodation can be found in our accommodation pages.

The additional costs listed here are to be used for indicative purposes only and are based on the additional costs for the 2018/19 academic year. The additional costs for 2019/20 will be published as soon as possible.

Worried about personal statements?

Worried about personal statements?

If you've got no idea where to start or just want to check you're on the right track, we’ve got expert advice and real examples from our students to help you nail your personal statement. You can even download our ultimate personal statement guide for free.

Get personal statement advice

Loans and Grants

Financial Support

We offer further information on possible undergraduate financial support. This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University.

Year One

In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).

Professional Development
20 credits

You will develop and practice the skills you need to make the transition to higher education. You’ll be encouraged to explore and embrace opportunities available within and across faculties, becoming a more independent learner. 

Download the full module specification

Business Foundations
20 credits

Within this multi-disciplinary module, you’ll work with colleagues studying other programmes within the Business School, exploring how to run a business effectively through a business simulation. You’ll run a virtual business, and – with support and guidance – respond to business issues and challenges, rectifying them as you will when it comes to facing such situations in real life.

Download the full module specification

Marketing Foundations
20 credits

This module will teach you to be able to propose opportunities for the creation of value for a range of stakeholders through the application of marketing concepts and practices in a variety of for-profit and not-for-profit organisations.

Download the full module specification

Business Analysis, Methods and Techniques
20 credits

The module will introduce you to a range of methods, both quantitative and qualitative. You will learn how to access primary and secondary data sources and how to analyse data of various types (text, numeric or other). This will include literature reviews, the design of questionnaires and interviews, and content analysis for text-based material.

For structured data a spreadsheet package will be used to create graphs, charts and pivot tables. The problems of processing larger data sets will be considered. Some basic probability and statistical techniques including correlation, regression and forecasting will be included.

Tools such as Excel Solver will be used for optimization, quantitative decision making and problem solving. Finally, the various techniques will be brought together and their use in writing business reports, and presenting data and information professionally, will be examined.

Download the full module specification

Business Environment
20 credits

You will be able to examine the theoretical perspectives that underpin our understanding of organisations and management activities. This module seeks to give you a firm grounding in the philosophies underpinning basic economic/market approaches, why organisations exist, and how and why industries take particular forms at any given time.

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Consumer Psychology
20 credits

This module makes a significant contribution to the programme philosophy by providing the knowledge and understanding of all the key concepts upon which consumer behaviour is built. In line with the programme aims and level 4 learning outcomes, this module establishes a sound foundation on which to base future study, as it delivers the theoretical underpinning necessary for successful marketing, focusing on the centre of a business – the consumer.

Download the full module specification

Understanding Organisations & Organisational Behaviour
20 credits

This is a core module that introduces the novice learner to the basic concepts of organisational life. It focuses on four main topics, namely individuals, groups, structures, and processes. In essence, it helps the students get an understanding of the workplace and the ways in which employees behave within an organisation. In doing so, the module draws not only on the most prevalent theoretical perspectives, but also on concrete practical examples and case studies from the UK, mainland Europe, and the globe and from organisations in public, private or not-for-profit sectors.

Download the full module specification

 
Please note list of optional modules is indicative only. Students’ choice will not be guaranteed for optional modules but a fair and transparent process will be adopted and shared with students.

Year Two

In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).

Business Operations
20 credits

The module focuses on the tools and techniques used by operation managers within service and manufacturing institutions, ensuring activities are in line with corporate and market objectives.

Download the full module specification

Applied Management
20 credits

Application of business strategy is highly important in every business, bringing together findings from operations, finance and marketing to create important visions and targets. In this module, you’ll discuss key issues, look at case studies and specific information to gain a solid understanding of management strategy application.

Download the full module specification

Contemporary Business: Practice and Solutions
20 credits

This module investigates current issues that impact upon business organisations, providing you with a greater awareness of the challenges modern business face. 

Download the full module specification

Accounting for Business
20 credits

You will gain an understanding of how financial statements are prepared, as well as being introduced to the language spoken by accounting professionals. 

Download the full module specification

Business Entrepreneur
20 credits

This module provides you with the direct experience in how to conceive, present and communicate an attractive and credible business plan. You’ll become aware of the theory and practice of entrepreneurship in different international contexts. 

Download the full module specification

In order to complete this course a student must successfully complete at least 20 credits from the following list of OPTIONAL modules.

Managing Behavioural Change
20 credits

Changing or modifying human behaviour remains one of the most intricate and challenging facets of contemporary marketing practice. Often referred to as social marketing, this application of marketing practice, enhanced by the use of sociological and psychological theories and frameworks, is best known for its use in public health campaigns such as anti-smoking, drink-driving, drug abuse, sexual health with the aim of improving the quality of life for the whole of society.

Download the full module specification

Creative Problem Solving
20 credits

This module is designed to allow you to develop your problem solving skills in creative ways. The module will explore understandings of creativity and how creative thinking can make a difference. Problem solving is an important skill for more effective study and employability. This module will examine what a problem is (a gap between where you are and where you want to be) and the importance of imaginative fact finding and redefinition.

Download the full module specification

Study Abroad
20 credits

This module is open to BLSS students who choose to undertake an international Study Abroad or Erasmus+ study outgoing mobility placement within their second year of study. The aim of this module is to enable individuals to explore their mobility experience through a cross-cultural lens that focusses on the key themes of their discipline in an international context, cross-cultural awareness, social construction, and the self. Informed by activities that draw on research enquiry, creativity, culture, employability, reflection and professional development.

Download the full module specification

Cross-Cultural Management
20 credits

Management is no longer seen as emerging from, or directed to a single culture. While much management theorising has for the last century or more emerged from ‘the west’, increasingly theorists and practitioners recognise that what management is, is highly conditioned by the culture within which it is carried out. Equally, management theory is itself recognised as being culturally conditioned. This gives rise to the interesting issue of how to manage in an increasingly globalising world.

Download the full module specification

Supply Chain Management
20 credits

This module will give an integrative perspective of the business organisation and underpinning knowledge of Supply Chain, Logistics and Operations Management. It provides students with an introduction to the management principles, processes and the environment within which the Supply Chain manager operates. Core to the module will be an examination of management decision-making and the range of tools and techniques used to support the Supply Chain process.

Download the full module specification

 
Please note list of optional modules is indicative only. Students’ choice will not be guaranteed for optional modules but a fair and transparent process will be adopted and shared with students.

Final Year

In your final year we’ll tailor your learning to support your paid work placement. During your placement, you will also study the following modules in a block release style.

In order to complete this course you must successfully complete all the following CORE modules (totalling 120 credits):

Business Process and Systems
20 credits

This module encourages you to develop an in-depth understanding of the analysis of business operations and processes, looking at real-life business plans and developing relevant theories in workshops.  

Download the full module specification

E-Business
20 credits

With the business environment undergoing constant changes, organisations can no longer obtain a competitive advantage by simply producing high-quality products. This module will equip you with the knowledge you need to be successful in e-business, using modern techniques to push business products.

Download the full module specification

International Business
20 credits

This module provides you with an introduction to the main issues of international business, dealing with the cultural, administrative and economic differences around the world, and how they shape modern businesses. 

Download the full module specification

One Planet Business
20 credits

This module makes a significant contribution to the programme philosophy by challenging you to develop a realistic, yet innovative, strategic vision for current and future business. Sustainability issues are essentially strategic in the way that they are almost always acknowledged to be long-term matters requiring far-reaching solutions. 

Download the full module specification

Integrated Business Research Project
40 credits

This module gives you the chance to undertake a substantial piece of relevant research in an area that interests you. Once the topic has been agreed with the course team, you will conduct extensive research, form adequate conclusions and showcase the skills you have learnt so far. 

Download the full module specification

Course Structure

A variety of delivery approaches will be utilised throughout the programme, including lectures, seminars, tutorials, workshops, peer teaching and learning, project-based learning, experiments, games and technology-enabled learning.

Teaching will consist of variety of different methods and in most scenarios will mirror practice.  Business education is about enabling students to develop their analytical, critical reasoning and creativity skills to meet the demands of the contemporary and enterprising workplace. 

To achieve this, complimentary course delivery methods will be used, alongside established teaching methods.  This will include the use of live projects and practice-based case studies, for both teaching and assessment. A complete Virtual Learning Environment (VLE) will be used to support all modules, enabling you to undertake appropriate independent leaning.

A wide variety of assessment methods are used, and throughout the programme you will be expected, with the appropriate support, to deliver both individually and in groups, reports, presentations, essays, project plans, exams and proposals.

Trips and visits

You will have the opportunity to visit a number of leading businesses during your studies, both locally and across the country.  Recently, students visited leading brewery company Sadler’s Ales, gaining an innovative insight into how a successful business runs. 

International Opportunities

During your second year, you have the option to undertake the Study Abroad module, where you can examine an interdisciplinary topic within an international setting. You’ll create a digital story suitable for a range of audiences, and self-reflect on the impact of an international experience.

You can also gain international insight and experience a new culture with our Erasmus exchange programme. Students have spent a term at a number of incredible institutions, including the University of San Diego in the USA, as well as destinations in Cyprus and Denmark.

Further Study

As a business graduate, you’ll have the opportunity to progress to one of our postgraduate courses such as an MBA or one of our MSc Management courses. We’ll provide advice and support to help you to decide what path is right for you based on your interests and career goals.

Because of the wide range of topics covered on this course, you could also go on to study towards professional qualifications in accountancy, human resources or marketing.

Enhancing your employability skills

Throughout the programme, you will receive assistance for your own development through co-curriculum activities including dedicated Employability Challenge Weeks and extended induction and transition programmes.

The University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave University.

Placements

During your time with us you will also have the opportunity, via the BA Business (Professional Practice) pathway, to study alongside working within an organisation, thereby fast-tracking your professional development.

This route, which utilises work-based learning in your final year, allows you to apply your studies directly in your work experience. There’ll also be opportunities to try out different graduate roles with a wide variety of placements and internships on offer to compliment your studies.

More about our placement opportunities...

OpportUNIty

OpportUNIty Student Ambassador

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.

Firewalking

BCU Graduate+

Through our courses we give you the skills and experience needed to get a head start when applying for jobs. But we offer something extra too – Graduate+.

Our unique programme gives you the chance to develop valuable skills outside of the more formal classroom learning. We award points for Graduate+ activities (including firewalking!) and these can be put towards a final Graduate+ award.

More about Graduate+

*DLHE Survey 2016/7

Birmingham City University is a vibrant and multicultural university in the heart of a modern and diverse city. We welcome many international students every year – there are currently students from more than 80 countries among our student community.

The University is conveniently placed, with Birmingham International Airport nearby and first-rate transport connections to London and the rest of the UK.

Our international pages contain a wealth of information for international students who are considering applying to study here, including:

Bespoke International

Our course is popular with many international students because it looks at all the different areas that make up a successful business. The subjects covered on the course can be applied worldwide, including international business strategy and marketing.

Our staff have worked all over the world which is a big plus for international students. They have an extensive knowledge of multinational companies and how businesses operate around the globe.

International students will also be supported to continue improving their English language skills.

Birmingham City University International College (BCUIC)

International students who have a serious interest in studying with us but who perhaps cannot meet the direct entry requirements, academic or English, or who have been out of education for some time, can enter Birmingham City University International College (BCUIC) and begin their degree studies.

BCUIC

BCUIC is part of the global Navitas Group, an internationally recognised education provider, and the partnership allows students to access the University’s facilities and services and move seamlessly through to achieving a Bachelor’s degree from Birmingham City University.

Learn more about BCUIC

Curzon facilities eatery
Curzon facilities staircase
Curzon facilities student hub

Our Facilities

We are constantly investing in our estate and are currently in the process of spending £260 million on new learning facilities.

The Curzon Building

This course is based at our City Centre Campus – and specifically The Curzon Building, alongside other Social Sciences, Law, Business and English students.

The £63m building offers students a unique social learning space, including a dedicated student hub incorporating student support services, in the heart of Birmingham’s Eastside development.

The Business floors house an extensive number of IT facilities, breakout areas, and specialised rooms. The Marketing Link Agency is designed to replicate a modern marketing firm, allowing students to get real-life experience of working in the marketing sector. There is also the City Trading Room, which features state of the art stock market tracking equipment, keeping you up to date with all the financial comings and goings of the London Stock Exchange and Wall Street.

The Curzon building is also conveniently close to Birmingham’s business and financial centre, allowing for strong links between your studies and the real world.

The Curzon Building also features:

  • An impressive new library with access to over 65 million full text items and stunning views of Eastside City Park
  • Your Students’ Union which is located in a beautifully restored 19th century pub, The Eagle and Ball
  • A modern 300-seat food court with space to study and socialise
  • Brand new, accessible IT facilities with full Office365 for all students for free
  • Shared facilities with the wider campus including the recently opened Parkside Building and Millennium Point

Jon Curwin

Associate Professor in Business

Jon Curwin teaches on a range of undergraduate and postgraduate courses with a specialised interest in personal development, creative problem solving and quantitative methods.

Dr Scott Lichtenstein

Associate Professor

Scott's lecturing, research and publishing are in the areas of strategy and strategic leadership. His specialism is in the area of leaders’ and executives’ personal values and how they impact strategic choice and leadership.

Richard Frost

Senior Lecturer, Strategic Management

Richard Frost has been an academic for over 22 years, teaching strategy, with some marketing, to mostly postgraduate students, but increasingly to undergraduates over the past few years. He is also an expert in online and distance learning education