William Campbell

William teaches on the following courses:

• Technology Entrepreneurship (at Masters level)
• Consultancy and Professional ICT (on the final year of the BSc Business Information Technology)

William is currently Director of International Recruitment for the Faculty of Technology, Engineering and the Environment. He has a particular interest in China and took a leading role in the development of a number of links and joint programmes with Chinese universities. He has been learning Mandarin for several years.

He teaches Technology Entrepreneurship at Masters level, with a particular emphasis on the impact of globalisation on IT, IT culture and green IT.

• Green IT
• IT culture
• IT and globalisation
• Artificial Intelligence
• Natural language processing
• Formal methods

MA Mathematics (Glasgow University),
MSc Intelligent Knowledge Based Systems (Essex University), PGCE

Member of the Chartered Institute for IT (BCS)
Member of the Institute of Mathematics and its Applications

William's main research interests are in green IT, in particular exploring links between organisational culture and the willingness of companies to adopt green IT measures. His other interests include the impact of globalisation on IT, and artificial intelligence, in particular natural language processing.

Campbell, W.M. (2017). An Exploration of the Use of Standard Management Models on the Adoption of Green IT, . IARIA, September 10-14, 2017, Rome, Italy.

Campbell, W., Moore, P., Ratcliffe, M. and Sharma, M. (2015) 'The Influence of Culture on the Adoption of Green IT', in Liu, X. and Li, Y. (eds) Green Services Engineering, Optimization, and Modeling in the Technological Age IGI Global: Hershey.

Bhogal, J. and Campbell, W.M. (2015). An Ontological Analysis of the Role of Culture within Green IT. The Third International Workshop on Intelligent Context-Aware Enterprise Systems (ICAES15). Gwangju, Korea. March 24-27, 2015.

Akano, A. and Campbell, W.M. (2014). A Cross-cultural Survey of the Impact of Organizational Culture on Adoption of Green IT. The Eighth International Conference on Complex, Intelligent and Software Intensive Systems (CISIS 2014). Birmingham City University, UK. 2-4 July 2014.

Campbell, W.M., Moore, P. and Sharma, M. (2014). Cultural Transformation to Support the Adoption of Green IT. The Second International Workshop on Intelligent Context-Aware Enterprise Systems (ICAES14). University of Victoria, Canada. 13-16 May 2014.

Campbell, W.M., Ratcliffe, M. and Moore, P. (2013). An Exploration of the Impact of Organizational Culture on the Adoption of Green IT. IEEE International Conference on Green Computing and Communications. Beihang University, Beijing. 20-23 August 2013.

Hu, B., Mao, C., Campbell, W., Moore, P., Liu, L. and Zhao, G. (2011). A pervasive EEG-based biometric system. Proceedings of ACM 2011 international workshop on Ubiquitous affective awareness and intelligent interaction. ISBN: 978-1-4503-0932-5.

Li, X., Hu, B., Dong, Q., Campbell, W., Moore, P. and Peng, H. (2011). EEG-based Attention Recognition. 6th International Conference on Pervasive Computing and its Applications. Port Elizabeth, South Africa.

Moore, P., Hu, B., Zhu, X., Campbell, W. and Ratcliffe, M. (2007). A Survey of Context Modelling for Pervasive Cooperative Learning. The First International Symposium on Information Technologies and Applications in Education (ISTAE2007). Kunming China.