William Campbell

Associate Professor, Director of International Recruitment

School of Computing and Digital Technology

Email:: william.campbell@bcu.ac.uk

William took a Degree in Mathematics at Glasgow University, followed by a Masters in Intelligent Knowledge Based Systems at Essex University and has a continuing interest in the application of logic within software engineering and artificial intelligence, in particular natural language processing.

His main teaching areas have been formal methods, Artificial Intelligence and, in recent years, technology entrepreneurship.

William has held many administrative roles, including Course Director, Director of Quality Assurance, Director of Postgraduate Programmes, Head of School, and currently Director of International Recruitment. He has been involved in many course developments and recently led the development of a new suite of postgraduate programmes within the School. He has extensive experience of quality assurance, particularly with regard to joint international programmes.

He has chaired several University approval panels. Beyond the University, he has been an external examiner and has served as an external academic panel member for other universities at approval events for joint international programmes.

Current Activity

Areas of Expertise

Qualifications

Memberships

Research

Publications

Campbell, W.M. (2017). An Exploration of the Use of Standard Management Models on the Adoption of Green IT, . IARIA, September 10-14, 2017, Rome, Italy.

Campbell, W., Moore, P., Ratcliffe, M. and Sharma, M. (2015) 'The Influence of Culture on the Adoption of Green IT', in Liu, X. and Li, Y. (eds) Green Services Engineering, Optimization, and Modeling in the Technological Age IGI Global: Hershey.

Bhogal, J. and Campbell, W.M. (2015). An Ontological Analysis of the Role of Culture within Green IT. The Third International Workshop on Intelligent Context-Aware Enterprise Systems (ICAES15). Gwangju, Korea. March 24-27, 2015.

Akano, A. and Campbell, W.M. (2014). A Cross-cultural Survey of the Impact of Organizational Culture on Adoption of Green IT. The Eighth International Conference on Complex, Intelligent and Software Intensive Systems (CISIS 2014). Birmingham City University, UK. 2-4 July 2014.

Campbell, W.M., Moore, P. and Sharma, M. (2014). Cultural Transformation to Support the Adoption of Green IT. The Second International Workshop on Intelligent Context-Aware Enterprise Systems (ICAES14). University of Victoria, Canada. 13-16 May 2014.

Campbell, W.M., Ratcliffe, M. and Moore, P. (2013). An Exploration of the Impact of Organizational Culture on the Adoption of Green IT. IEEE International Conference on Green Computing and Communications. Beihang University, Beijing. 20-23 August 2013.

Hu, B., Mao, C., Campbell, W., Moore, P., Liu, L. and Zhao, G. (2011). A pervasive EEG-based biometric system. Proceedings of ACM 2011 international workshop on Ubiquitous affective awareness and intelligent interaction. ISBN: 978-1-4503-0932-5.

Li, X., Hu, B., Dong, Q., Campbell, W., Moore, P. and Peng, H. (2011). EEG-based Attention Recognition. 6th International Conference on Pervasive Computing and its Applications. Port Elizabeth, South Africa.

Moore, P., Hu, B., Zhu, X., Campbell, W. and Ratcliffe, M. (2007). A Survey of Context Modelling for Pervasive Cooperative Learning. The First International Symposium on Information Technologies and Applications in Education (ISTAE2007). Kunming China.