Internship at BBC

Client:
BBC Birmingham

Birmingham City University’s School of Media is committed to the employability of its students. As one of the largest broadcast media establishments in the Midlands, the school has been working with BBC Birmingham over the last two years to arrange unpaid work placements for Media students. 

Placements are an important and recognised training platform. The BBC, in partnership with Skillset, has made a national commitment to promote education and learning across the creative media industry to stimulate creativity. As a leading media Skillset Academy, Birmingham City University is working with the BBC to develop skills at every level to ensure the industry has the employees necessary to be creative, productive and globally competitive.

As part of its ongoing partnership with the BBC, four placements were arranged in summer 2009, and eight in summer 2010. The BBC supports the programme by visiting the School of Media for a launch talk with interested students, who are then encouraged to apply via application form. After an initial shortlisting by the School, the BBC does a further sift and invites students for interview. Successful candidates are given placements of two/three weeks across the summer according to programme need and availability.

The scheme provides unique insight for students to apply their skills in a real working environment. It allows the BBC to have first-hand knowledge of the quality and capability of students coming through and to provide important feedback on skill needs moving forward.

The Client

BBC The BBC is the largest broadcasting organisation in the world. The BBC uses the income from the licence fee to provide services including 8 national TV channels plus regional programming, 10 national radio stations, 40 local radio stations and an extensive website.
Birmingham City University has developed relationships with a wide cross section of staff from the BBC.  Its School of Media engages specifically with BBC Birmingham Vision Production  which produces a number of well known series for BBC channels, including: Countryfile, Gardeners’ World, Sky at Night, Points of View, To Buy or Not to Buy, Hairy Bikers, See Hear, Country Tracks, etc.

Supporting the development and supply of highly-talented, creative professionals is central to the BBC’s development strategy. We are delighted to collaborate with Birmingham City University to assist them in generating talented and industry-ready graduates.
Manjit Ahluwalia, Head of Production Talent

Results

The students repeatedly are requested to come back to the BBC to undertake junior research work, helping shoots, contacting contributors and helping out with logistics arrangements. Several of them have gone on to undertake freelance work after completing their degree.

The partnership with the BBC is an important element of the School of Media’s commitment to industry-led education – supporting its position as a leading UK Skillset Media Academy.

Benefits

Students benefit enormously from the professional experience gained whilst at the BBC. The approach also allows the BBC to:

  • Improve the supply of talented professionals that are ready for industry
  • Input into the curriculum
  • Appreciate new ideas and gain input from fresh talent
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