Content Development

Client:
BSkyB

Sky believes passionately in training and developing people, offering a range of placements and internships for undergraduates.

Dave Rooke,  now BSkyB‘s Head of Content Services, first approached Birmingham City University’s School of Media in 2005 to develop a programme which would support talented students in gaining unique experience into content development through 'Sky Scholarship'. 

The Sky Scholarship programme allows applicants, each Spring, to apply for three-work placements, following a launch presentation by Dave Rooke and his department. The candidates are shortlisted by both the School of Media and Sky and the successful candidates go on to work at Sky in September of the same year.

The placements include work experience in Traffic and Libraries. Unsuccessful shortlisted candidates are often offered short (three-day) placements or opportunities for day visits to BSkyB’s headquarters in Osterley, West London. 

Based on the performances of the three students on placement, Sky chooses the most successful candidate and awards a cheque for £1500, the two runners-up getting £500 each.

The Client

BSkyB is an innovative digital broadcaster, who holds a prominent market share in the TV digital market. They have a rolling internship and graduate recruitment programme and invest heavily in new talent to develop their business.

The placements are offered by ‘Content Services’ who support programme making and broadcasting. 

Our people make Sky what it is and as a business we know that we are only as good as the people who work with us. So we believe in investing in our people to help them perform at their best and reach their full potential. Developing new talent is a key part of this strategy and our work with Birmingham City University has proved mutually beneficial in supporting future talent and facilitating the recruitment of future high quality professionals.
Dave Rooke, Head of Content Services, BSkyB

Results

Several previous Sky Scholars are now employed by Sky and were indeed often recruited straight after graduation, including Kayley Green, Lisa Hole and Stacey Spencer.

Benefits

The benefits to Sky were:

  • Accessing new talent for future recruitment.
  • Influencing training of future talent to ensure it meets industry requirements.
  • Building links with a leading industry led Higher Education Establishment.
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