Real-life Briefs and Projects

The more experience you get, the more appealing you are to an employer. That’s why we encourage you to get involved in our in-house projects – a fantastic way to develop your skills and your confidence.

There's nothing as exciting as a real brief from a real client. So when our students in Marketing, Advertising and PR start their second year, we give them real-world experience with companies including Birmingham Rep, the new Birmingham Library, Acorns Hospices and the NHS.

It works just like a real live project: from taking a brief from the client to visiting the organisation to presenting the work back. Students decide what skills they want to develop and what they want to produce: a website, an app, a brochure, a poster, a press release.

And at the end?

Students benefit from some fantastic experience and a portfolio that shows employers exactly what they can do.

Case Studies

Demy-May Butler

Marketing, Advertising and Public Relations - BA (Hons)
Demy-May Butler worked on a live project with the Library of Birmingham. It was a real eye-opener in understanding how the industry works – and it’s given Demy the career inspiration she was looking for.


Amy Kirkland

Marketing, Advertising and Public Relations - BA (Hons)
Amy Kirkland found the live marketing module invaluable – from improving her writing skills to demonstrating her talents to potential employers to simply understanding the realities of working in the industry.