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Dr Adila Khan currently works as Assistant Professor, Director of International Recruitment & Development at Birmingham City University’s Business School. She has PhD (Entrepreneurship, 2020), PGCE, MBA, MA in English Literature, BA in Psychology & English Literature. The areas of her interest are Entrepreneurship and Marketing (especially international marketing in the education sector).
Adila is an experienced lecturer with both academic and practical entrepreneurial and marketing experience. She started her teaching career as a lecturer first at the University of Wales, Trinity St David in 2012 (2 years), then at Bath Spa University (4 years). Since 2018 she has been working at Birmingham City University. She is also a Fellow of Higher Education Academy (FHEA) which is awarded in recognition of best teaching practices. Her teaching strategies are student-focused and reflective in practice for an enhanced student learning experience.
Adila’s passion for entrepreneurship is evident from the fact that she established her first business at the age of 19, followed by a series of smaller ventures. More recently, she was the founder and CEO of an international education consultancy & training company (founded in 2005) for more than 12 years, across seven countries (with offices in UK, China, Malaysia, India, Pakistan, Sri Lanka, and Nepal). She also worked as an International Marketing Manager at a Pembrokeshire College, Wales for 6 years. In her various roles, Adila developed international strategies, forged valuable partnerships (including joint ventures and research collaborations), generated marketing/business funding and income from consulting contracts. She also increased overseas admissions, and set up regional offices worldwide, all resulting in improved performance of leading universities around the world.
In her current role as Director of international Recruitment and Development, she provides leadership for internationalisation, recruitment and partnership development for the Business School with the Faculty of Business, Law and Social Sciences (BLSS) at Birmingham City University.