Professor Shiv Chaudhry

Head of International Partnerships

Email:: shiv.chaudhry@bcu.ac.uk
Phone:: +44 (0)121 331 6871

Professor Shiv Chaudhry worked as a general manager in the retail industry for a number of years before moving into academia in 1988. He was Principal Lecturer in Marketing at De Montfort University before taking up the post of Professor of Marketing and International Business at Birmingham City University.

He has taught on and managed courses at undergraduate, postgraduate and professional levels. He is currently Head of International Partnerships for the Faculty of Business, Law and Social Sciences.

He has published numerous research papers in leading international journals as well as conference papers.

Areas of Expertise

Memberships

Research

Publications

Peer refereed research papers

Crick Dave and Shiv Chaudhry, (2013). An Exploratory Study of U.K. based, Family-Owned, Asian Firms’ Motives for Internationalising, Journal of Small Business and Enterprise Development, Vol. 20, No. 3, pp. 526-547.

Crick Dave and Shiv Chaudhry, (2010). An Investigation into U.K. based Asian Entrepreneurs' Perceived Competitiveness in Overseas Markets, Entrepreneurship and Regional Development, Vol. 22, Issue 1, pp. 5-23.

Chaudhry, S. and Crick, D. (2008). An exploratory investigation into the practices of 'leading' Asian entrepreneurs in the UK. Journal of Small Business & Entrepreneurship, Vol. 21, No. 3, pp. 309-321.

Crick, D., Bradshaw, R. and Chaudhry, S. (2006). 'Successful' internationalising. UK family and non family-owned firms: a comparative study. Journal of Small Business and Enterprise Development, Vol. 13, No. 4, pp. 498-512.

Crick, D. and Chaudhry, S. (2006). International marketing strategy in the electronics industry: a follow-up investigation of UK SMEs 18 months after the export withdrawal decision. Journal of Strategic Marketing, Vol. 14, No. 3, pp. 277-292.

Chaudhry, S. and Crick, D. (2005). A case history of a 'successful' Asian entrepreneur in the UK: Mr. Moni Varma of Veetee Rice Ltd. Journal of Strategic Change, Vol. 14, No. 7, pp. 391-400.

Chaudhry, S. and Crick, D. (2005). An exploratory investigation into the entrepreneurial activities of Asian-owned franchises in the UK Journal of Strategic Change, Vol. 14, No. 6, pp. 349-356.

Chaudhry, S. and Crick, D. (2004). A case history of a 'successful' Asian entrepreneur in the U.K: Sir G. K. Noon. International Journal of Management Cases, Vol. 7, No. 1, pp. 5-12.

Chaudhry, S. and Crick, D. (2004). Understanding practices at the marketing/ entrepreneurship interface: a case study of Mr Kirit Pathak. Qualitative Market Research: An International Journal, Vol. 7, No. 3, pp. 183-193.

Chaudhry, S. and Crick, D. (2004). Attempts to more effectively target ethnic minority customers: the case of HSBC and its South Asian business unit in the UK. Journal of Strategic Change, Vol. 13, No. 7, pp. 361-368.

Chaudhry, S. and Crick, D. (2004). The business practices of small Chinese restaurants in the U.K: an exploratory investigation. Journal of Strategic Change, Vol. 13, No. 1, pp. 37-49.

Chaudhry, S. and Crick, D. (2003). Small Asian-owned retail businesses in the UK: an exploratory investigation. Marketing Intelligence & Planning, Vol. 21, No. 6, pp. 346-356.

Crick, D., Chaudhry, S. and Bradshaw, R. (2003). The overseas marketing performance of ‘successful’ small UK high-technology firms: an exploratory study comparing indigenous and subsidiary firms’ competitiveness. Journal of Strategic Change, Vol. 12, No. 8, pp. 421-433.

Chaudhry, S. and Crick, D. (2002). A research policy note on UK government support and small firms’ internationalisation using the internet: the use of www.Tradeuk.com. Journal of Strategic Change, Vol. 11, No. 2, pp. 95-104.

Crick, D., Bradshaw, R. and Chaudhry, S. (2002). An investigation into the overseas market servicing strategies of Queen's Award for Export winners: revisiting the concentration versus spreading debate. Marketing Intelligence & Planning, Vol. 20, No. 6, pp. 370-377.

Crick, D., Chaudhry, S. and Batstone, S. (2001). An investigation into the overseas expansion of Asian-owned SMEs in the UK clothing industry. Small Business Economics, Vol. 16, No. 2, pp. 75-94.

Crick, D. and Chaudhry, S. (2000). UK SMEs’ awareness, use and perceptions of selected government export assistance: an investigation into the effect of ethnicity. International Journal of Entrepreneurial Behaviour & Research, Vol. 6, No. 2, pp. 72-89.

Crick, D. and Chaudhry, S. (2000). UK agricultural exporters’ perceived barriers and government assistance requirements. Marketing Intelligence & Planning, Vol. 18, No. 1, pp. 30-38.

Crick, D., Chaudhry, S. and Batstone, S. (2000). Revisiting the concentration versus spreading debate as a successful growth strategy: the case of UK SMEs exporting agricultural related products. Entrepreneurship and Regional Development, Vol. 12, No. 1, pp. 49-67.

Crick, D. and Chaudhry, S. (1999). Cultural diversity and export growth in the UK. Journal of Transnational Management Development, Vol. 2, No. 2, pp. 49-64.

Crick, D. and Chaudhry, S. (1998). Managers’ perceptions of export problems and assistance requirements: an investigation into the effect of ethnicity. The Asian Academy of Management Journal, Vol. 2, No. 1 & 2, pp. 28-43.

Crick, D. and Chaudhry, S. (1998). Export information requirements of UK firms: an investigation into the effect of firm size. Marketing Education Review, Vol. 7, No. 3, pp. 95-102.

Chaudhry, S. and Crick, D. (1998). Export information providers: are they meeting the needs of SMEs? Marketing Intelligence and Planning, Vol. 16, No. 3, pp. 141-149.

Crick, D. and Chaudhry, S. (1998). East meets West in export practices: findings from a survey of Asian and indigenous (white)-owned UK firms. Journal of Enterprising Cultures, Vol. 6, No. 1, pp. 95-109.

Chaudhry, S. and Crick, D. (1998). Meeting the needs of different ethnic firms’ export information requirements: an exploratory study. Business Information Review, Vol. 15, No. 2, pp. 118-123.

Crick, D. and Chaudhry, S. (1998). Are support providers meeting the export information requirements of ethnic minority-owned SMEs? Journal of Small Business and Enterprise Development, Vol. 5, No. 2, pp. 120-129.

Crick, D., Al Obaidi, O. and Chaudhry, S. (1998). Perceived obstacles of Saudi Arabian exporters of non-oil products. Journal of Marketing Practice: Applied Marketing Science, Vol. 4, No. 7, pp. 187-199.

Crick, D. and Chaudhry, S. (1997). Export problems and government assistance required by UK exporters: an investigation into the effect of ethnicity. International Journal of Entrepreneurial Behaviour & Research, Vol. 3, No. 1, pp. 3-18.

Chaudhry, S. and Crick, D. (1997). An exploratory investigation into attitudes towards different learning vehicles. Teaching in Higher Education, Vol. 2, No. 3, pp. 313-321.

Crick, D. and Chaudhry, S. (1997). Firms’ motives for exporting: the effect of internationalisation. Journal of Marketing Practice: Applied Marketing Science, Vol. 3, No. 3, pp. 156-170.

Crick, D. and Chaudhry, S. (1996). Export behaviour of Asian and indigenous-owned SMEs in the UK clothing industry: a research note. International Journal of Entrepreneurial Behaviour & Research, Vol. 2, No. 1, pp. 77-84.

Crick, D. and Chaudhry, S. (1995). Export practices of Asian SMEs: some preliminary findings. Marketing Intelligence and Planning, Vol. 13, No. 11, pp. 13-21.

Conference presentations

Crick, D. and Chaudhry, S. (2008). An investigation into UK based Asian entrepreneurs operating in technology based sectors motives for internationalising. 1st Transnational Entrepreneurship Conference. Wilfrid Laurier University, Ontario, Canada. 30 April – 1 May 2008.

Chaudhry, S. and Crick, D. (2006). An exploratory study into the 'Asian way' of undertaking entrepreneurial practices in the UK. American Marketing Association (AMA) Winter Educators’ Conference. St. Petersburg, Florida, USA. 17-20 February 2006

Chaudhry, S. and Crick, D. (2005) An exploratory cross-cultural investigation into the 'Asian way' of undertaking business in the UK 11th International Cross-Cultural Research Conference. San Juan, Puerto Rico, USA. 11-14 December 2005.

Chaudhry, S. and Crick, D. (2005). An exploratory study into the 'Asian way' of undertaking entrepreneurial practices in the UK with particular reference to the retail sector. 12th European Institute of Retailing and Services Studies (EIRASS) Conference. Orlando, USA. 21-25 July 2005.

Chaudhry, S. and Crick, D. (2005). Competing on service in a competitive environment: an investigation into the marketing practices of Asian-owned businesses in the UK American Marketing Association (AMA) 4th ServSIG Services Research Conference. National University of Singapore, Singapore. June 2–4 2005.

Chaudhry, S. and Crick, D. (2004). An exploratory investigation into the Asian way of undertaking entrepreneurial practices in the UK 7th McGill Conference on International Entrepreneurship. McGill University, Montreal, Quebec, Canada. 17-20 September 2004.

Chaudhry, S. and Crick, D. (2004). Business philanthropy: a case history of a 'successful ethnic minority' entrepreneur in the UK Small Business Institute Conference. Clearwater, Florida, USA. 12-14 February 2004.

Chaudhry, S. and Crick, D. (2004). Marketing practices and successful minority entrepreneurship in the UK Association of Marketing Theory & Practice Conference. Pensacola, Florida, USA.

Crick, D., Bradshaw, R. and Chaudhry, S. (2003). ‘Successful' internationalising UK family and non family-owned firms: a comparative study. 6th McGill Conference on International Entrepreneurship. University of Ulster, Londonderry, Ireland. 19-22 September 2003.

Crick, D. and Chaudhry, S. (2003). The costs of entrepreneurial failure: a longitudinal UK case study in the tourism sector. AMA Summer Marketing Educators’ Conference. Chicago, Illinois, USA. 15-18 August 2003.

Chaudhry, S. and Crick, D. (2003). Survival pricing strategies in a competitive market: small Asian-owned retail businesses in the UK Fordham Pricing Conference. New York, USA.

Crick, D., Chaudhry, S. and Bradshaw, R. (2002). The overseas marketing performance of "successful" UK high technology firms: an exploratory study and research note comparing indigenous and subsidiary firms' competitiveness. International Association of Business Disciplines (IABD) Conference. Los Angeles, California, USA. 4-7 April 2002.

Chaudhry, S and Crick, D. (2002). Managing in a global environment: case histories of ‘successful’ Asian entrepreneurs in the UK. International Association of Business Disciplines (IABD) Conference. Los Angeles, California, USA. 4-7 April 2002.

Chaudhry, S. and Crick, D. (2002). An exploratory study into ‘successful’ Asian entrepreneurs in the UK Western Decision Sciences Institute Conference. Las Vegas, Nevada, USA. 2-5 April 2002.

Crick, D. and Chaudhry, S. (2002). An exploratory investigation into ethnic minority-owned franchisees’ entrepreneurial activities. International Society of Franchising Conference. Orlando, Florida, USA. 9-10 February 2002.

Chaudhry, S. and Crick, D. (2002). An investigation into case histories of ‘successful’ Asian entrepreneurs in the UK. Academy of Marketing/American Marketing Association / University of Illinois at Chicago, Special Interest Group (7th Annual Conference/ Workshop) on the Marketing/Entrepreneurship Interface. Oxford Brookes University, UK. 9-11 January 2002. (Awarded best paper award).

Chaudhry, S. and Crick, D. (2001). Cultural issues and the link with strategic thinking: case histories of ‘successful’ Asian entrepreneurs in the UK. Strategic Management Society Conference. San Francisco, California, USA. 21-24 October 2001.

Crick, D. and Chaudhry, S. (2001). Technological entrepreneurship in the electronics industry: collaboration with partners in developing and other economies as a means for ‘deinternationalised’ UK SMEs to compete in overseas markets. Conference on Technological Entrepreneurship in the Emerging Regions of the New Millennium: Symposium in Collaboration with the Journal of Business Venturing. Singapore. 28-30 June 2001.

Crick, D., Bradshaw, R. and Chaudhry, S. (2001). The overseas competitiveness of ‘successful’ UK family and non family-owned firms: an exploratory study and research note. International Conference on Entrepreneurship and Learning. Naples, Italy. 21-24 June 2001. (Received best paper award)

Crick, D. and Chaudhry, S. (2001). An exploratory investigation into the marketing practices of small Asian-owned retail businesses in the UK. Academy of Marketing Science (AMS) Annual Conference. San Diego, California, USA. 30 May-2 June 2001.

Crick, D. and Chaudhry, S. (2001). An investigation into ‘successful’ internationalising UK firms’ information gathering activities. National Business and Economics Society Conference. San Juan, Puerto Rico. 28 February-3 March 2001.

Crick, D., Bradshaw, R. and Chaudhry, S. (2001). An investigation into the competitiveness of ‘successful’ internationalising UK family-owned firms. AMA 6th Annual Research Symposium, The Marketing Entrepreneurship Interface. Kingston University Business School, Surrey, UK. 11-12 January 2001.

Chaudhry, S. and Crick, D. (2000). An investigation into the case histories of “successful” Asian entrepreneurs in the UK. Centre for Enterprise Conference. University of Leicester, UK.

Crick, D. and Chaudhry, S. (2000). The use of the internet as part of the UK government’s support for firms’ export activities. Association for Global Business (AGB) Conference. Orlando, Florida, USA. 15-20 November.

Crick, D., Bradshaw, R. and Chaudhry, S. (2000). An investigation into the concentration versus spreading debate within 'successful' UK firms: findings from a survey of Queen's Award for Export winners. Southern Marketing Association, Society for Marketing Advances (SMA) Conference. Orlando, Florida, USA. 7-11 November 2000.

Chaudhry, S. and Crick, D. (2000). A research policy note on UK government support and small firms’ internationalisation using the Internet: the use of www.tradeuk.com. Second Biennial McGill Conference on International Entrepreneurship: Researching New Frontiers. McGill University, Montreal, Quebec, Canada. 22-25 September 2000.

Crick, D., Bradshaw, R. and Chaudhry, S. (2000). An investigation into the overseas marketing practices of 'successful' UK firms: findings from a survey of Queen's Award for Export Winners. UIC Research Symposium on Marketing and Entrepreneurship. Chicago, Illinois, USA. 4-5 August 2000.

Crick, D. and Chaudhry, S. (2000). An investigation into the marketing practices of small Asian-owned retail businesses in the UK. European Institute of Retailing and Services Studies (EIRASS) Conference. Sintra, Portugal. 7-10 July 2000.

Crick, D., Chaudhry, S. and Batstonem S. (1999). An investigation into the overseas expansion of Asian-owned SMEs in the UK clothing industry. Academy of International Business Conference. Charleston, South Carolina, USA. 20-23 November 1999.

Crick, D., Chaudhry, S. and Batstone, S. (1999). Revisiting the concentration versus spreading debate as a successful growth strategy: the case of UK SMEs exporting agricultural related products. Association for Global Business Conference. Las Vegas, Nevada, USA.19-21 November 1999.

Chaudhry, S. and Crick, D (1999). The business practices of Asian-owned firms: a case study. UIC Research Symposium on Marketing and Entrepreneurship. San Francisco, California, USA. 6-7 August 1999.

Crick, D., Chaudhry, S. and Batstone, S. (1999). An investigation into the overseas expansion of small Asian-owned UK firms. Academy of Marketing / University of Illinois at Chicago (UIC) / American Marketing Association (AMA). University of Strathclyde, Strathclyde, UK. 6-8 January 1999.

Crick, D. and Chaudhry, S. (1999). Small Asian-owned retail businesses’ perceptions of UK government assistance. Small Business and Enterprise Development Conference. University of Leeds, Leeds, UK.

Crick, D. and Chaudhry, S. (1998). An exploratory investigation into the marketing practices and assistance requirements of small Asian-owned retail businesses. American Marketing Association (AMA) Summer Educators’ Conference. Boston, Massachusetts, USA. 15-18 August 1998.

Crick, D. and Chaudhry, S. (1998). Ethnic minority-owned firms’ awareness of selected UK government programmes: implications for the promotion of public services. 3rd International Conference on Corporate and Marketing Communications. Strathclyde University, Glasgow, UK. 20-21 April 1998.

Crick, D. and Chaudhry, S. (1998). UK firms’ export information practices: an investigation into the effect of firm size. Association of Marketing Theory & Practice Conference. Charleston, South Carolina, USA. 26-28 March 1998.

Crick, D. and Chaudhry, S. (1998). Surviving in a competitive environment: a study into the marketing practices of small Asian-owned retail businesses. Academy of Marketing/University of Illinois at Chicago (UIC)/American Marketing Association (AMA) Symposium. Nene College, Northampton. 7-8 January 1998.

Chaudhry, S. and Crick, D. (1998). Cross-cultural comparisons of international marketing practices: Asian and Indigenous (white)-owned UK firms’ information requirements. Contemporary Developments in Marketing, ESKA.

Crick, D. and Chaudhry, S. (1997). Cross-cultural comparisons of international marketing practices: Asian and indigenous (white)-owned UK firms’ information requirements. Montpellier Centenary Conference, France.

Crick, D. and Chaudhry, S. (1997). Information activities in achieving ‘break-out’: cross-cultural findings from a survey of Asian and indigenous (white)-owned UK firms. Sixth Symposium on Cross-Cultural Consumer & Business Studies. Honolulu, Hawaii. 10-13 December 1997.

Crick, D. and Chaudhry, S. (1997). Is the government effectively targeting ethnic minority-owned firms with export assistance programmes: implications for the provision of public services. 2nd International Research Symposium on Public Services Management (IRSPSM) Conference. Aston Business School, Aston University, Birmingham, UK. 11-12 September 1997.

Crick, D. and Chaudhry, S. (1997). East meets West in export practices: findings from a survey of Asian and indigenous (white)-owned UK firms. 8th Annual Entrepreneurship Engineering Research Centre (ENDEC) World Conference on Entrepreneurship. Los Angeles, California, USA. 4-6 September 1997. (Received best paper award).

Crick, D. and Chaudhry, S. (1997). Co-operative strategies in cross-cultural research: findings from a survey of Asian and indigenous (white)-owned UK firms. 4th International Conference on Multi-Organisational Partnerships & Co-operative Strategy. Balliol College, Oxford, UK. 8-10 July 1997.

Crick, D. and Chaudhry, S. (1997). Cross-cultural issues in the marketing/entrepreneurial interface: findings from a survey of Asian and indigenous (white)-owned UK firms. Academy of Marketing/University of Illinois at Chicago (UIC)/American Marketing Association (AMA) Symposium. University College Dublin, Ireland. 9-10 January 1997.

Crick, D. and Chaudhry, S. (1997). Government assistance required by UK exporters: an investigation into the effect of ethnicity. Academy of Marketing Science (AMS) Annual Conference. Miami, Florida, USA. (Received best small business and entrepreneurship paper award)

Crick, D. and Chaudhry, S. (1996). Government export assistance required by Asian and indigenous (white)-owned UK firms: cross-cultural management issues in the provision of business support. International Management Development Association (IMDA) National Conference. New Orleans, Louisiana, USA. 6-10 November 1996.

Chaudhry, S. and Crick, D. (1996). Government assistance required by UK exporters: an investigation into the effect of ethnicity. Marketing Education Group Conference. University of Strathclyde, Glasgow. 9-12 July 1996.

Crick, D. and Chaudhry, S. (1996). A comparative investigation into Asian and white-owned SMEs’ motives for exporting: differences between firms in different stages of internationalisation. Small Business Research Trust Conference. UCE, Birmingham, UK.

Chaudhry, S. and Crick, D. (1995). Teaching by the case study approach: undergraduate students’ perceptions of the acquired benefits. Marketing Education Group Conference. University of Bradford, Bradford, UK. 5-7 July 1995.

Crick, D. and Chaudhry, S. (1995). A comparative study into the export behaviour of Asian and indigenous (white)-owned SMEs in the UK clothing industry. Marketing Education Group Conference. University of Bradford, Bradford, UK. 5-7 July 1995.

Crick, D. and Chaudhry, S. (1995). A comparative study into the export assistance requirements of Asian and indigenous (white)-owned SMEs. Academy of International Business (UK Chapter) Conference. University of Bradford, Bradford, UK. April 1995.

Crick, D. and Chaudhry, S. (1994). Export marketing practices of Asian ethnic minority-owned SMEs in the UK clothing industry. Marketing Education Group Conference. University of Ulster, Ulster, Ireland. July 1994.

Chaudhry, S. and Crick, D. (1994). An investigation into the export behaviour of Asian and indigenous (white)-owned SMEs in the UK clothing sector. International Journal of Entrepreneurial Behaviour & Research Conference. Great Malvern, UK. 18-20 July 1994.

Book Chapter

Chaudhry Shiv and Dave Crick, A Case History of a Successful Hindu Entrepreneur in the United Kingdom, Entrepreneurship and Religion, edited by Leo-Paul Dana, pp 386-398, 2010, Edward Elgar.

Crick Dave and Shiv Chaudhry, Inside the transnational entrepreneur, The Routledge Companion to International Entrepreneurship, pp 102-114, 2015, Routledge.

Working papers

Crick, D. and Chaudhry, S. (1995). A comparative study into some aspects of the export behaviour of Asian and indigenous (white)-owned SMEs. University of Leicester, UK. Management Centre Discussion Paper 95/1.

Crick, D. and Chaudhry, S. (1994). An exploratory study into the international marketing behaviour of Asian ethnic minority-owned SMEs in the UK. University of Leicester, UK. Management Centre Discussion Paper 94/2.

Other publications

Chaudhry, S. and Crick, D. Confidential report to the British Overseas Trade Board, providing a comparative analysis of Asian and indigenous-owned SMEs’ export assistance requirements.

Chaudhry, S. and Crick, D. Confidential report to the Birmingham Chamber of Commerce, providing an exploratory study into the ‘Asian way’ of undertaking business.

Book reviews

Chaudhry, S. 2005. Strategic Marketing Decisions in Global Markets, by Lowe, R. and Doole, I. Reviewed in: The Marketing Review, Vol. 5, No 2, pp. 190-191.