Arts and Project Management - MA

This module will introduce you to the central role of Marketing within an arts arena the importance of understanding and reaching audiences. The module will introduce you to: Strategic approaches in marketing for the arts considering these topics: understanding of the importance of the different unusual contexts to arts organisations, how to identify new markets and market awareness, contemporary brand awareness, marketing strategies, segmentation and market research. You will gain knowledge of marketing communication skills and marketing communication channels.

This module will enable you to develop planning skills and inform you about the practical processes of arts event and project planning. From identifying the initial project idea to the project evaluation this module is designed to equip you with the tools to enable you to successfully run a project in an arts context. This module will also enable you to examine concepts and topics in event and project management such as: identifying the cultural context of an event, selecting venues, audience development, developing strategic partnerships, integrating multiple sub-events, stakeholder management, event promotion, planning tools and techniques, managing ongoing project processes and evaluating events and projects. You will learn how to write a detailed event plan.

The purpose of the module is to enable you to undertake a sustained, in-depth and theoretically informed research project exploring an area that is of personal interest to you. It is important that we can support you appropriately, so you will be guided towards choosing a research topic which is relevant to your discipline and in which your lecturers have expertise. The outcome may take the form of a written dissertation or a practical outcome with accompanying reflective, critical and contextual material. The main consideration when choosing your topic is that it must be relevant to your programme and you should consider the relevance of this topic to your future academic or professional development.

This module, Contemporary Philosophy & Aesthetics explores how Fine Art is made and understood conceptually. How thinking in Fine Art works. This may inform research into practice via the meeting of philosophy, visual culture and social contexts within Fine Art practices. We may look at exhibitions artists and cultural discourses. For example: texts, films, music, fashion and events. It sets the stage for developing your own critical knowledge of the complexities underlying modern and contemporary life and in so doing, building your concepts and language, in your own practices.

The purpose of this module is to introduce you to contemporary curatorial thinking. Throughout the module, you will encounter a range of concepts, themes, approaches and methodologies relevant to your discipline including the role of the curator and exhibition making; the museum and gallery as context and framework; the role of the artist-curator-artist, curating for new media and technologies and curating global exhibitions. You will be supported to develop skills in confidently articulating your knowledge in verbal and written forms.

This module attends to both historical and contemporary models of practice in relationship to the emergence of queer theory. We will explore a range of art practices and queer methods that critique or subvert dominant modes of representation and operation. Focus is given to the following areas: Introduction to queer theory, Art beyond representation, Queer Speech, Queer horror, Education and transgression, Queering the Archive; Care; Queer reading.

This module provides you with an insight into entrepreneurship and small business start-up within the arts and related sectors. Its focus is an exploration of the practicalities of starting-up a creative business. It also covers the nature of the creative industries as a whole as well as the significance of entrepreneurship within the arts and society as a whole.

The acts of photographing and researching are intrinsically linked. They are both activities concerned with expansion and contraction. If we imagine a photograph as a means to isolate a sphere of reality (with all of the caveats this statement demands) that are rendered, most often, in fractions of seconds. Then we could think in a similar way about research. An effort to know more and more about less and less.

This module will explore publishing as a dynamic contemporary art form, a vehicle for the dissemination of ideas and an exploration of radical formats for bringing your art to a wider public. You will be introduced to artist-made books, self-publishing, digital publishing and other non-gallery modes of sharing and communicating art.

The module will be based on a specific workshop process (e.g. for example in the print room this might be etching, screen-print or lithography etc.), technical method (e.g. for example this might be around casting techniques, film and video making, 3D modelling etc.) or material (e.g. for example this might be an investigation into the material properties of clay, stone, a textiles material, etc.). You will independently identify and investigate your chosen line of enquiry to enable you to engage in practical hands on experience of a fabrication/production process.

The module examines art as a social practice, its relationship with our present time and links to historical works and contexts. You will be introduced to key examples and debates within Social Practice with focus given to the following areas: Activism, Antagonism, Participation, Collaboration, Community, Environmentalism, Relational Aesthetics, Socially Engaged Practice, Dialogical Art & Institutional Critique. 

This module provides a grounding in arts and transcultural communication, using artistic practices and discursive frameworks to highlight and examine issues related to communication. Communication, but also translation and interpretation intended from a linguistic, visual, cultural, artistic and curatorial perspective, are crucial when working internationally (and locally) with different communities. This module is for those students who aim at working and researching in a transcultural global environment more critically and effectively.