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Designing a User Journey - Short Course

In this course, you will develop the skills of visualising the user's experience and create a map of the user's journey. The user journey mapping methods are an essential part of storytelling, especially if you are a brand that wants to deliver an engaging service or experience....

Studying with us in 2021/22

It is possible that the 2021/22 academic year may be affected by the ongoing disruption caused by the Covid-19 pandemic.  Information about the arrangements the University has put in place for the 2021/22 academic year in response to Covid-19 and the emerging variants can be found here.

Should the impact of Covid-19 continue in subsequent years of your course, any additional and/or alternative arrangements put in place by the University in response will be in accordance with the latest government public health advice, pandemic-related/health and safety legislation, and the terms and conditions of the student contract.

  • Level Short Course
  • Study mode Short Course
  • Location City Centre
  • Award N/A
  • Start date TBC
  • School Birmingham School of Architecture and Design
  • Faculty Faculty of Arts, Design and Media


In this course, you will develop the skills of visualising the user's experience and create a map of the user's journey. The user journey mapping methods are an essential part of storytelling, especially if you are a brand that wants to deliver an engaging service or experience.

The highly interactive, collaborative and engaging workshop takes you on a discovery of user experience, enabling you to understand why a user would return to your brand or service. The workshops will allow you to critically assess processes, experiences and services, and identify where you need to make changes.

You will return to your day-job with a lot of ideas and a user journey map to make your business more exciting and inviting for your users.

User journey maps are an essential tool for business success as it communicates the gaps in the experience in a creative but straightforward manner.

This course is open to International students.

What's covered in this course?

You’ll learn from our team of commercially active staff, who ensure the content stays industry-relevant.

You will learn from examples and case studies of successful user journey maps from companies such as Philips, Design Council, Nokia, Airbus and Highway England.

You will have the chance to create your own user journey map with guidance from experts in the field. You will be working in collaboration with a diverse set of students and tutors to brain storm ideas on providing excellent user experience.

You will take charge of your learning on this course by tailoring your education focused on your career goal and design specialism.

You will create a user journey map for your project and work out a plan to implement the journey into your project.

Why Choose Us?

  • You will work collaboratively with peers from other disciplines and industry partners.
  • You will co-create and design new solutions for companies in collaborative projects.
  • You will receive an information pack with all essential examples, theories and images from the workshops.
  • You will receive a certificate of participation from BCU.

Fees & How to Apply

This course is aimed at professionals, business owners, the hospitality sector and doctoral students looking to acquire skills and knowledge to create a user journey map and conduct user research.

Students based in countries where English is not the first language should note that this course requires a high standard of reading, writing and listening skills.

2 half day workshops

Dates: Wednesday 10 November and Wednesday 17 November
Times: 10am - 1pm
Location: The Parkside Building and virtual via MS Teams
Cost: £500

Apply now

Facilities and Staff

Parkside and Curzon Buildings

Our Facilities

When you join Birmingham City University, the first thing you will notice is the exceptional quality of our campuses. With an investment of £340 million across our buildings and facilities, we are committed to giving you the very best learning environment to help shape your experience.

You will be based in our multi-million pound Parkside building – a state of the art facility located within our City Centre Campus.

Our staff

Dr Mersha Aftab

MA Design Management Course Director

Mersha believed that most effective teaching happens when students have space, which allows them to ask questions, make mistakes, and learn from their mistakes. By creating collaborative and interactive sessions that are similar to working outside of academia, with industry projects and live case studies, her sessions give students critical thinking and problem-solving techniques. Within the context of the projects, student teams are encouraged to take risks and to experiment. The combination of a safe environment and the experience of working in teams, allow students to get a voice, and peer-to-peer learning flourishes.

Mersha has expertise in integrated design education. She is continuously developing opportunities for her students to interact with different disciplines and exchange knowledge. She enjoys studio culture and encourages the active participation of students in her sessions. From lectures, seminars, discussion groups, and workshops, her sessions are creative, engaging and informative. Mersha’s research informs her teaching content. This ensures that students are equipped with the knowledge of Design Management that is relevant and applicable to the industry.

In her sessions, Mersha encourages her students to think critically. Her students are risk-takers and are champions of design-led innovation practices. 

More about Mersha

Nicholas Irvin

Lecturer in Design Management

Nick is lecturer in Design Management and this programme attracts students from a diverse range of design and non-design disciplines from the UK and overseas.

The programme focuses on the strategic value of design and its importance within a business context, which aims to develop the confidence; skills and knowledge for work in industry.

A natural people person, Nick is also a Fellow of the Higher Education Academy. He is keen to provide further teaching and reflective design practice knowledge and experience in higher education, based on a career spanning 18 years in creative design practices, account/project management roles and teaching environments.

Previous positions include working in design consultancy, in design/brand role for EE (formerly Orange), within further education, having worked in-house for marketing and communications and for Birmingham City Council, where he managed a range of projects, including; contract management and design of digital advertising, involving external advertising partners, Ocean and JC Decaux.

Nick is also a member of the Chartered Society of Designers (CSD).

More about Nicholas


For more information and to learn more, please contact the Course Leader.