Caroline Norman
Current activity:
Caroline has over 20 years’ experience in design and brand consultancy, spending seven of those as Managing Director of Boxer. Caroline’s career embraces design and business management, working with a variety of clients, SMEs and national brands, including Aga Rayburn, British Airways, Golden Bear, Halfords and Neurofen. She has a strong interest in management within the creative industries, with her current research interests focusing on work-based learning, transnational education, and the relationships between designers and non-designers, design and business, and businesses and universities.
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Area of expertise:
- Design
- Design management
- Design and brand consultancy
- Marketing communication
- Multidisciplinary design
- Design strategy and analysis
- Creativity and innovation
- Design project management
- Design business and strategic planning
- Design business management
- Design consultancy profitability
- Creative people management, mentoring and coaching
- KTP supervision
- Work-based learning
- Technology enhanced learning
Biography:
A Senior Fellow of the Higher Education Academy, Caroline teaches on the Master’s in Design Management at Birmingham City University. A highly respected course within the field of Design Management.